Herbivore Audience in United States

Herbivore has an estimated audience of 4,329,714 people in United States. 60.3% are female, 39.7% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, TikTok, Caudalie, Pre-school playgroup.

The average Herbivore fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, TikTok, with strongest over-indexing on Kia Sportage (26.56× the country average). Demographically, the Herbivore audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Herbivore fans

Demographic split for Herbivore audience in United States
MetricValue
Female60.3%
Male39.7%
Average age41.7
Estimated audience size4,329,714

Audience persona

The typical Herbivore fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Herbivore in United States
RegionReachAffinity
California533,8441.12×
Texas451,5001.21×
Florida369,9851.26×
New York246,9591.02×
Georgia178,6101.34×
North Carolina139,5911.07×
Pennsylvania130,0820.89×
Illinois124,5640.86×
Ohio112,4820.84×
Virginia107,7771.02×
Michigan102,2630.9×
Hawaii96,9625.21×
New Jersey94,7730.86×
Tennessee94,4101.09×
Washington94,1821.08×
Arizona81,8820.93×
Indiana75,8360.96×
Maryland68,9740.93×
Massachusetts68,0900.8×
Missouri62,9420.9×
South Carolina60,8990.93×
Louisiana59,9581.07×
Alabama58,3330.96×
Minnesota57,9430.93×
Colorado51,2400.75×
Oklahoma47,0290.98×
Wisconsin45,5320.7×
Oregon45,4270.92×
Kentucky45,0680.83×
Mississippi42,6551.2×
Arkansas34,6460.97×
Connecticut34,5150.79×
Nevada34,0750.81×
Utah31,7270.82×
Kansas30,1250.88×
Iowa29,0400.81×
Washington, District of Columbia20,7471.59×
West Virginia18,7810.93×
Nebraska18,2650.84×
New Mexico17,9000.82×
Idaho16,1040.74×
New Hampshire11,5370.68×
Maine10,9330.7×
Rhode Island9,7390.71×
Delaware9,3790.79×
North Dakota8,4110.95×
Montana8,2420.69×
Alaska7,3630.79×
South Dakota7,2710.73×
Vermont5,7080.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herbivore audience
BrandAffinityCategory
Kia Sportage26.56×Cars & Mobility
Honda HR-V17.71×Cars & Mobility
TikTok2.09×Internet & Social Media
Caudalie12.71×Beauty & Wellness
Pre-school playgroup18.63×Kids & Family
Do it yourself (DIY)1.87×Home & Garden
Kendall Jenner6.38×Fashion & Accessoires
Houston Astros4.07×Sports
Jeep Grand Cherokee4.95×Cars & Mobility
Natural foods3.67×Food & Beverages
Dentistry2.45×Business & Career
Real property2.37×Home & Garden
Made in USA2.55×Business & Career
Moisturizer2.57×Home & Garden
Dollar General1.66×Shopping
Genetics2×Kids & Family
Texas Roadhouse1.55×Food & Beverages
Pet food1.82×Pets & Animals
Singer-songwriter1.55×Music & Radio
Microwave oven2.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herbivore audience
TraitClusterScore
Community OrientationOPEN1.54
SustainabilityBALANCE1.51
IndividualismJOY1.51
DIY MentalityTHRILL1.47
Pet OwnershipJOY1.42
SpiritualityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Herbivore
CountryShare
United States47.8%
United Kingdom10.7%
India5.6%

See Herbivore audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Herbivore have in United States?

Herbivore has an estimated audience of 4,329,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Herbivore fans?

60.3% of Herbivore fans are female, 39.7% are male, with an average age of 41.7 years.

Which brands do Herbivore fans like most?

Herbivore fans show strongest brand affinity for Kia Sportage (26.56×), Honda HR-V (17.71×), and TikTok (2.09×) over the country average.

Where do Herbivore fans live in United States?

Herbivore fans in United States are most concentrated in California (reach 533,844), Texas (reach 451,500), and Florida (reach 369,985). These three regions account for the largest share of the active audience.

What other brands do Herbivore fans also like?

Beyond Herbivore itself, the audience over-indexes on Honda HR-V (17.71×), TikTok (2.09×), Caudalie (12.71×), and Pre-school playgroup (18.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbivore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.