Hesse Audience in Germany
Hesse has an estimated audience of 4,983,319 people in Germany. 49.7% are female, 50.3% are male, average age 40.0. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Hawesko, Noodle (Gorillaz), Chalkidiki, Emperor Entertainment Group.
The average Hesse fan in Germany is 40.0 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Hawesko, Noodle (Gorillaz), with strongest over-indexing on Progressive rock (3.56× the country average). Demographically, the Hesse audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Hesse fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.0 |
| Estimated audience size | 4,983,319 |
Audience persona
The typical Hesse fan in Germany is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,121,667 | 2.95× |
| Nordrhein-Westfalen | 1,048,806 | 0.96× |
| Bayern | 636,386 | 0.79× |
| Baden-Württemberg | 565,103 | 0.83× |
| Niedersachsen | 442,333 | 0.91× |
| Rheinland-Pfalz | 259,951 | 1.04× |
| Sachsen | 241,287 | 0.99× |
| Berlin | 200,401 | 0.9× |
| Schleswig-Holstein | 146,054 | 0.82× |
| Brandenburg | 123,076 | 0.8× |
| Sachsen-Anhalt | 118,235 | 0.92× |
| Thüringen | 106,754 | 0.84× |
| Hamburg | 100,791 | 0.9× |
| Mecklenburg-Vorpommern | 73,668 | 0.77× |
| Saarland | 50,057 | 0.82× |
| Bremen | 32,428 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.56× | Music & Radio |
| Hawesko | 3.41× | Food & Beverages |
| Noodle (Gorillaz) | 2.76× | Music & Radio |
| Chalkidiki | 3.41× | Travel & Leisure |
| Emperor Entertainment Group | 2.78× | Business & Career |
| Buddy – The Buddy Holly Story | 3.41× | Music & Radio |
| Natural rubber | 1.55× | Cars & Mobility |
| Google Analytics | 1.66× | Internet & Social Media |
| JDSU | 2.07× | Business & Career |
| Alaska | 2.09× | Travel & Leisure |
| Bully (2011 film) | 3.41× | Movies & TV |
| The Equalizer | 2.82× | Movies & TV |
| Jason Clarke (actor) | 2.66× | Movies & TV |
| Carrie (novel) | 3.09× | Literature |
| Building insulation | 2.3× | Home & Garden |
| Pro-Ject | 3.41× | Music & Radio |
| Jaguar F-Pace | 3.18× | Cars & Mobility |
| Private Jets | 3.41× | Cars & Mobility |
| 12 Monkeys (TV series) | 2.69× | Movies & TV |
| Motion Picture Association of America | 3.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.24 |
| Sustainability | BALANCE | 1.16 |
| Sports Activity | POWER | 1.14 |
| Indulgence | JOY | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.0% |
| Italy | 2.8% |
| France | 2.2% |
See Hesse audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hesse have in Germany?
Hesse has an estimated audience of 4,983,319 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Hesse fans?
49.7% of Hesse fans are female, 50.3% are male, with an average age of 40.0 years.
Which brands do Hesse fans like most?
Hesse fans show strongest brand affinity for Progressive rock (3.56×), Hawesko (3.41×), and Noodle (Gorillaz) (2.76×) over the country average.
Where do Hesse fans live in Germany?
Hesse fans in Germany are most concentrated in Hessen (reach 1,121,667), Nordrhein-Westfalen (reach 1,048,806), and Bayern (reach 636,386). These three regions account for the largest share of the active audience.
What other brands do Hesse fans also like?
Beyond Hesse itself, the audience over-indexes on Hawesko (3.41×), Noodle (Gorillaz) (2.76×), Chalkidiki (3.41×), and Emperor Entertainment Group (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.