Hesse Audience in Germany
A data profile of the people who buy, follow and care about Hesse in Germany — modelled from more than twelve digital signal sources. Hesse has an estimated audience of 4,983,319 people in Germany.
The average Hesse fan in Germany is 40.0 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Borussia Dortmund, VfB Stuttgart, Borussia Mönchengladbach, with strongest over-indexing on Borussia Dortmund (2.1× the country average).
Demographically, the Hesse audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hesse fan in Germany is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.
At a glance
The key figures that characterise the Hesse profile in Germany.
Search interest · 12-month trend
Demographics of Hesse fans
49.7% are female, 50.3% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.0 |
| Estimated audience size | 4,983,319 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 19% |
Geography
Where the Hesse audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~1M | 3.07× | |
| 02 | Sachsen-Anhalt | ~100K | 1.05× | |
| 03 | Rheinland-Pfalz | ~300K | 1.02× | |
| 04 | Nordrhein-Westfalen | ~1M | 0.95× | |
| 05 | Niedersachsen | ~500K | 0.93× | |
| 06 | Sachsen | ~200K | 0.93× | |
| 07 | Thüringen | ~100K | 0.86× | |
| 08 | Hamburg | ~100K | 0.86× | |
| 09 | Saarland | ~50K | 0.85× | |
| 10 | Berlin | ~200K | 0.84× | |
| 11 | Baden-Württemberg | ~600K | 0.82× | |
| 12 | Schleswig-Holstein | ~100K | 0.81× | |
| 13 | Bremen | ~30K | 0.80× | |
| 14 | Brandenburg | ~100K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~70K | 0.78× | |
| 16 | Bayern | ~600K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hesse audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RB Leipzig | Sports | 3.41× | ||
| 02 | Lindsey Vonn | Sports | 3.41× | ||
| 03 | F.C. Hansa Rostock | Sports | 3.41× | ||
| 04 | SC Freiburg | Sports | 3.41× | ||
| 05 | VfL Wolfsburg | Sports | 3.41× | ||
| 06 | VfL Bochum | Sports | 3.41× | ||
| 07 | Frauen-Bundesliga | Sports | 3.41× | ||
| 08 | Bayer 04 Leverkusen | Sports | 3.37× | ||
| 09 | Borussia Mönchengladbach | Sports | 3.25× | ||
| 10 | Hertha BSC | Sports | 3.24× | ||
| 11 | VfB Stuttgart | Sports | 3.07× | ||
| 12 | Kicker | Sports | 2.94× | ||
| 13 | 1. FC Köln | Sports | 2.80× | ||
| 14 | Transfermarkt | Sports | 2.62× | ||
| 15 | Sport Bild | Sports | 2.33× | ||
| 16 | Borussia Dortmund | Sports | 2.10× | ||
| 17 | Nature | Home & Garden | 2.10× | ||
| 18 | Eintracht Frankfurt | Sports | 1.84× | ||
| 19 | FC Bayern Munich | Sports | 1.62× | ||
| 20 | Family | Kids & Family | 1.61× |
Personality of the Hesse audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.56× | |
| Career Orientation | POWER | 1.42× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Early Adopter Mentality | POWER | 0.80× | |
| DIY Mentality | THRILL | 0.82× |
Frequently asked questions
How many fans does Hesse have in Germany?
Hesse has an estimated audience of 4,983,319 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Hesse fans?
49.7% of Hesse fans are female, 50.3% are male, with an average age of 40.0 years.
Which brands do Hesse fans like most?
Hesse fans show strongest brand affinity for Borussia Dortmund (2.1×), VfB Stuttgart (3.07×), and Borussia Mönchengladbach (3.25×) over the country average.
Where do Hesse fans live in Germany?
Hesse fans in Germany are most concentrated in Hessen (reach ~1M), Nordrhein-Westfalen (reach ~1M), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Hesse fans also like?
Beyond Hesse itself, the audience over-indexes on VfB Stuttgart (3.07×), Borussia Mönchengladbach (3.25×), FC Bayern Munich (1.62×), and RB Leipzig (3.41×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Hesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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