Hessen-Center Audience in Germany
Hessen-Center has an estimated audience of 679,498 people in Germany. 71.0% are female, 29.0% are male, average age 38.2. Top regions: Hessen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Hessen-Center fan in Germany is 38.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Hessen-Center audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Hessen-Center fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 38.2 |
| Estimated audience size | 679,498 |
Audience persona
The typical Hessen-Center fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 507,012 | 13.52× |
| Bayern | 48,224 | 0.44× |
| Baden-Württemberg | 28,485 | 0.31× |
| Nordrhein-Westfalen | 21,446 | 0.14× |
| Rheinland-Pfalz | 17,097 | 0.5× |
| Niedersachsen | 5,149 | 0.08× |
| Berlin | 4,375 | 0.14× |
| Sachsen | 2,975 | 0.09× |
| Hamburg | 2,866 | 0.19× |
| Thüringen | 2,048 | 0.12× |
| Saarland | 1,467 | 0.18× |
| Schleswig-Holstein | 1,375 | 0.06× |
| Brandenburg | 951 | 0.05× |
| Sachsen-Anhalt | 715 | 0.04× |
| Mecklenburg-Vorpommern | 574 | 0.04× |
| Bremen | 560 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Gil Ofarim | 2.04× | Music & Radio |
| Home Office | 1.75× | Business & Career |
| Stradivarius | 1.8× | Shopping |
| Coworking | 3.3× | Business & Career |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Bank account | 1.99× | Business & Career |
| Home Delivery | 1.76× | Food & Beverages |
| Keeper (password manager) | 2.59× | Technology & Electronics |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| The Hunt (2012 film) | 2.45× | Movies & TV |
| Cachorro | 1.91× | Pets & Animals |
| Picnic | 1.85× | Kids & Family |
| Volvo V60 | 2.07× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.11× | Music & Radio |
| Food allergy | 3.02× | Health |
| Ipekyol | 1.73× | Shopping |
| Jersey (fabric) | 2.09× | Fashion & Accessoires |
| Theocracy | 4.17× | Music & Radio |
| Staycation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.5% |
| China | 0.3% |
| Switzerland | 0.1% |
See Hessen-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Hessen-Center have in Germany?
Hessen-Center has an estimated audience of 679,498 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Hessen-Center fans?
71.0% of Hessen-Center fans are female, 29.0% are male, with an average age of 38.2 years.
Which brands do Hessen-Center fans like most?
Hessen-Center fans show strongest brand affinity for Rossmann (1.61×), Gil Ofarim (2.04×), and Home Office (1.75×) over the country average.
Where do Hessen-Center fans live in Germany?
Hessen-Center fans in Germany are most concentrated in Hessen (reach 507,012), Bayern (reach 48,224), and Baden-Württemberg (reach 28,485). These three regions account for the largest share of the active audience.
What other brands do Hessen-Center fans also like?
Beyond Hessen-Center itself, the audience over-indexes on Gil Ofarim (2.04×), Home Office (1.75×), Stradivarius (1.8×), and Coworking (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hessen-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.