Rascasse Audience Intelligence

Hessen-Center Audience in Germany

A data profile of the people who buy, follow and care about Hessen-Center in Germany — modelled from more than twelve digital signal sources. Hessen-Center has an estimated audience of 739,711 people in Germany.

#33among Shopping mall in Germany#674among POI in Germany#250in Shopping

The average Hessen-Center fan in Germany is 38.8 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Baden-Württemberg.

Top brand affinities include Deichmann, C&A, Bedroom furniture, with strongest over-indexing on Deichmann (3.43× the country average).

Demographically, the Hessen-Center audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hessen-Center fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hessen-Center profile in Germany.

Audience size
740K
in Germany
Gender
68.4%♀
31.6% male
Age
38.8
average years
Country rank
#8462
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hessen-Center fans

68.4% are female, 31.6% are male, average age 38.8.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Hessen-Center audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age38.8
Estimated audience size739,711
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Hessen-Center audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Hessen-Center audience comes from Germany.

Worldwide audience distribution share by country for Hessen-Center
CountryShare
Germany98.6%
China0.3%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hessen-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hessen-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K14.09×
02Bremen~5K0.77×
03Mecklenburg-Vorpommern~10K0.74×
04Sachsen-Anhalt~10K0.71×
05Brandenburg~10K0.63×
06Saarland~5K0.57×
07Schleswig-Holstein~10K0.54×
08Rheinland-Pfalz~20K0.48×
09Thüringen~9K0.48×
10Bayern~40K0.40×
11Hamburg~6K0.40×
12Sachsen~10K0.39×
13Berlin~9K0.30×
14Baden-Württemberg~30K0.28×
15Niedersachsen~20K0.27×
16Nordrhein-Westfalen~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Hessen-Center, Germany
0.17×1.00×14.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hessen-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hessen-Center audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02C&AShopping4.06×
03DeichmannShopping3.43×
04Gina TricotFashion & Accessoires3.23×
05Ernsting's familyShopping2.47×
06TK MaxxShopping2.33×
07VacationsTravel & Leisure2.09×
08NatureHome & Garden1.99×
09PrimarkShopping1.92×
10Children's clothingFashion & Accessoires1.89×
11FamilyKids & Family1.84×
12EmailTechnology & Electronics1.82×
13H&MShopping1.78×
14IKEAHome & Garden1.72×
15RossmannShopping1.72×
16KitchenHome & Garden1.65×
17BreuningerFashion & Accessoires1.65×
18TchiboShopping1.65×
19KauflandShopping1.54×
20Shopping mallsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hessen-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hessen-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Design AffinityPREMIUM1.38×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hessen-Center audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
Sports ActivityPOWER0.95×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hessen-Center have in Germany?

Hessen-Center has an estimated audience of 739,711 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Hessen-Center fans?

68.4% of Hessen-Center fans are female, 31.6% are male, with an average age of 38.8 years.

03

Which brands do Hessen-Center fans like most?

Hessen-Center fans show strongest brand affinity for Deichmann (3.43×), C&A (4.06×), and Bedroom furniture (4.47×) over the country average.

04

Where do Hessen-Center fans live in Germany?

Hessen-Center fans in Germany are most concentrated in Hessen (reach ~500K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hessen-Center fans also like?

Beyond Hessen-Center itself, the audience over-indexes on C&A (4.06×), Bedroom furniture (4.47×), TK Maxx (2.33×), and Family (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in Germany

See Hessen-Center audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hessen-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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