Heumarkt Audience in Germany
Heumarkt has an estimated audience of 2,232,381 people in Germany. 52.7% are female, 47.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Stradivarius, Israel, KLIX (AM), Home Delivery, Corfu (regional unit).
The average Heumarkt fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Heumarkt audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Heumarkt fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.4 |
| Estimated audience size | 2,232,381 |
Audience persona
The typical Heumarkt fan in Germany is balanced, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,674,286 | 13.86× |
| Bayern | 59,748 | 0.17× |
| Hessen | 57,558 | 0.34× |
| Baden-Württemberg | 55,842 | 0.18× |
| Rheinland-Pfalz | 52,707 | 0.47× |
| Niedersachsen | 26,237 | 0.12× |
| Berlin | 8,849 | 0.09× |
| Saarland | 6,638 | 0.24× |
| Schleswig-Holstein | 5,344 | 0.07× |
| Hamburg | 5,117 | 0.1× |
| Sachsen | 4,862 | 0.04× |
| Sachsen-Anhalt | 3,845 | 0.07× |
| Thüringen | 3,357 | 0.06× |
| Brandenburg | 3,293 | 0.05× |
| Bremen | 2,088 | 0.11× |
| Mecklenburg-Vorpommern | 1,541 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.85× | Travel & Leisure |
| KLIX (AM) | 2.18× | Music & Radio |
| Home Delivery | 2.18× | Food & Beverages |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Volvo V60 | 2.54× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.37× | Music & Radio |
| Theocracy | 4.94× | Music & Radio |
| Glashütte | 1.93× | Travel & Leisure |
| Zagreb | 1.62× | Travel & Leisure |
| Keeper (password manager) | 1.74× | Technology & Electronics |
| Building insulation | 1.72× | Home & Garden |
| Chalkidiki | 1.58× | Travel & Leisure |
| Coworking | 1.53× | Business & Career |
| The Equalizer | 1.85× | Movies & TV |
| Esra Erol | 2.02× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.74× | Music & Radio |
| Competitive dance | 1.84× | Sports |
| Celtic mythology | 1.67× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 0.99 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.9% |
| Netherlands | 0.5% |
| Austria | 0.4% |
See Heumarkt audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Heumarkt have in Germany?
Heumarkt has an estimated audience of 2,232,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heumarkt fans?
52.7% of Heumarkt fans are female, 47.3% are male, with an average age of 38.4 years.
Which brands do Heumarkt fans like most?
Heumarkt fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.85×), and KLIX (AM) (2.18×) over the country average.
Where do Heumarkt fans live in Germany?
Heumarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,674,286), Bayern (reach 59,748), and Hessen (reach 57,558). These three regions account for the largest share of the active audience.
What other brands do Heumarkt fans also like?
Beyond Heumarkt itself, the audience over-indexes on Israel (1.85×), KLIX (AM) (2.18×), Home Delivery (2.18×), and Corfu (regional unit) (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.