Hirsch Audience in Germany
Hirsch has an estimated audience of 858,251 people in Germany. 50.5% are female, 49.5% are male, average age 38.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stradivarius, KLIX (AM), Gil Ofarim, Israel, Urban horticulture.
The average Hirsch fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stradivarius, KLIX (AM), Gil Ofarim, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Hirsch audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Hirsch fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 38.1 |
| Estimated audience size | 858,251 |
Audience persona
The typical Hirsch fan in Germany is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 194,968 | 1.41× |
| Baden-Württemberg | 191,744 | 1.64× |
| Nordrhein-Westfalen | 167,521 | 0.89× |
| Niedersachsen | 83,151 | 1× |
| Hessen | 61,672 | 0.94× |
| Berlin | 59,136 | 1.54× |
| Rheinland-Pfalz | 41,727 | 0.97× |
| Sachsen | 35,480 | 0.84× |
| Schleswig-Holstein | 25,274 | 0.82× |
| Brandenburg | 21,303 | 0.8× |
| Thüringen | 19,278 | 0.88× |
| Hamburg | 17,347 | 0.89× |
| Sachsen-Anhalt | 15,207 | 0.68× |
| Mecklenburg-Vorpommern | 14,746 | 0.9× |
| Saarland | 8,815 | 0.84× |
| Bremen | 6,944 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.98× | Music & Radio |
| Gil Ofarim | 1.5× | Music & Radio |
| Israel | 2.23× | Travel & Leisure |
| Urban horticulture | 1.54× | Home & Garden |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Home Delivery | 2.2× | Food & Beverages |
| Handmade Gifts | 1.54× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.26× | Music & Radio |
| Volvo V60 | 2.68× | Cars & Mobility |
| Corfu (regional unit) | 1.78× | Travel & Leisure |
| Building insulation | 2.31× | Home & Garden |
| Alaska | 1.89× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Zagreb | 1.71× | Travel & Leisure |
| Picnic | 1.53× | Kids & Family |
| Glashütte | 1.79× | Travel & Leisure |
| Liberace | 2.5× | Music & Radio |
| Staycation | 1.53× | Home & Garden |
| San Gil | 1.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.9% |
| South Africa | 23.4% |
| Austria | 7.0% |
See Hirsch audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Hirsch have in Germany?
Hirsch has an estimated audience of 858,251 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Hirsch fans?
50.5% of Hirsch fans are female, 49.5% are male, with an average age of 38.1 years.
Which brands do Hirsch fans like most?
Hirsch fans show strongest brand affinity for Stradivarius (1.97×), KLIX (AM) (2.98×), and Gil Ofarim (1.5×) over the country average.
Where do Hirsch fans live in Germany?
Hirsch fans in Germany are most concentrated in Bayern (reach 194,968), Baden-Württemberg (reach 191,744), and Nordrhein-Westfalen (reach 167,521). These three regions account for the largest share of the active audience.
What other brands do Hirsch fans also like?
Beyond Hirsch itself, the audience over-indexes on KLIX (AM) (2.98×), Gil Ofarim (1.5×), Israel (2.23×), and Urban horticulture (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hirsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.