Hirsch Audience in Germany
Hirsch has an estimated audience of 858,251 people in Germany. 50.5% are female, 49.5% are male, average age 38.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Vacations, Family, Self care, Stuttgart, North Rhine-Westphalia.
The average Hirsch fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Vacations, Family, Self care, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the Hirsch audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Hirsch fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 38.1 |
| Estimated audience size | 858,251 |
Audience persona
The typical Hirsch fan in Germany is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 194,968 | 1.41× |
| Baden-Württemberg | 191,744 | 1.64× |
| Nordrhein-Westfalen | 167,521 | 0.89× |
| Niedersachsen | 83,151 | 1× |
| Hessen | 61,672 | 0.94× |
| Berlin | 59,136 | 1.54× |
| Rheinland-Pfalz | 41,727 | 0.97× |
| Sachsen | 35,480 | 0.84× |
| Schleswig-Holstein | 25,274 | 0.82× |
| Brandenburg | 21,303 | 0.8× |
| Thüringen | 19,278 | 0.88× |
| Hamburg | 17,347 | 0.89× |
| Sachsen-Anhalt | 15,207 | 0.68× |
| Mecklenburg-Vorpommern | 14,746 | 0.9× |
| Saarland | 8,815 | 0.84× |
| Bremen | 6,944 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.63× | Kids & Family |
| Self care | 2.7× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hygiene | 2.34× | Beauty & Wellness |
| Lieferando.de | 1.74× | Food & Beverages |
| Spiegel Online | 1.51× | News |
| German language | 1.97× | Politics & Society |
| Transfermarkt | 1.95× | Sports |
| Hairstyle | 2.16× | Beauty & Wellness |
| Walking | 3.06× | Sports |
| Concerts | 1.86× | Music & Radio |
| Radio broadcasting | 2.57× | Music & Radio |
| Vacation rental | 2.69× | Travel & Leisure |
| Storm of Love | 2.28× | Movies & TV |
| Vanessa Mai | 3.18× | Music & Radio |
| IHF World Men's Handball Championship | 2.01× | Sports |
| Logistics | 2.17× | Business & Career |
| Hundeurlaub | 4.65× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.9% |
| South Africa | 23.4% |
| Austria | 7.0% |
See Hirsch audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Hirsch have in Germany?
Hirsch has an estimated audience of 858,251 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Hirsch fans?
50.5% of Hirsch fans are female, 49.5% are male, with an average age of 38.1 years.
Which brands do Hirsch fans like most?
Hirsch fans show strongest brand affinity for Vacations (2.53×), Family (1.63×), and Self care (2.7×) over the country average.
Where do Hirsch fans live in Germany?
Hirsch fans in Germany are most concentrated in Bayern (reach 194,968), Baden-Württemberg (reach 191,744), and Nordrhein-Westfalen (reach 167,521). These three regions account for the largest share of the active audience.
What other brands do Hirsch fans also like?
Beyond Hirsch itself, the audience over-indexes on Family (1.63×), Self care (2.7×), Stuttgart (2.51×), and North Rhine-Westphalia (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hirsch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.