HIT Markt Audience in Germany

Demographics of HIT Markt fans

Audience persona

The typical HIT Markt fan in Germany is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See HIT Markt audiences in other countries

• HIT Markt — United States
• HIT Markt — United Kingdom
• HIT Markt — France
• HIT Markt — Italy
• HIT Markt — Spain
• HIT Markt — Brazil
• HIT Markt — Japan
• HIT Markt — South Korea
• HIT Markt — India

More Supermarket audiences in Germany

• Lidl (19,126,505)
• REWE (18,725,823)
• Aldi (18,235,604)
• Edeka (18,145,836)
• Kaufland (17,499,107)

Frequently asked questions

How many fans does HIT Markt have in Germany?

HIT Markt has an estimated audience of 365,568 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

What is the gender split and age of HIT Markt fans?

59.5% of HIT Markt fans are female, 40.5% are male, with an average age of 41.6 years.

Which brands do HIT Markt fans like most?

HIT Markt fans show strongest brand affinity for Gil Ofarim (1.62×), Stradivarius (1.63×), and Škoda Kodiaq (1.85×) over the country average.

Where do HIT Markt fans live in Germany?

HIT Markt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,176), Hessen (reach 67,820), and Rheinland-Pfalz (reach 48,571). These three regions account for the largest share of the active audience.

What other brands do HIT Markt fans also like?

Beyond HIT Markt itself, the audience over-indexes on Stradivarius (1.63×), Škoda Kodiaq (1.85×), Corfu (regional unit) (2.48×), and Durban University of Technology (3.45×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for HIT Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.