Rascasse Audience Intelligence

Hydrogen Audience in Germany

A data profile of the people who buy, follow and care about Hydrogen in Germany — modelled from more than twelve digital signal sources. Hydrogen has an estimated audience of 379,646 people in Germany.

#5437among Topic in Germany#1023in Business & Career

The average Hydrogen fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar cell, Tagesschau, Sustainable products, with strongest over-indexing on Solar cell (6.75× the country average).

Demographically, the Hydrogen audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hydrogen fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Solar cell.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydrogen profile in Germany.

Audience size
380K
in Germany
Gender
60.8%♀
39.2% male
Age
40.1
average years
Country rank
#14613
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hydrogen fans

60.8% are female, 39.2% are male, average age 40.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Hydrogen audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size379,646
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Hydrogen audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Hydrogen audience comes from Germany.

Worldwide audience distribution share by country for Hydrogen
CountryShare
United States21.3%
Norway8.7%
Taiwan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydrogen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hydrogen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.28×
02Baden-Württemberg~60K1.16×
03Niedersachsen~40K1.11×
04Saarland~5K1.10×
05Nordrhein-Westfalen~90K1.06×
06Brandenburg~10K1.05×
07Bayern~60K1.02×
08Hamburg~9K1.00×
09Hessen~30K0.97×
10Thüringen~9K0.96×
11Rheinland-Pfalz~20K0.93×
12Bremen~3K0.93×
13Mecklenburg-Vorpommern~7K0.90×
14Sachsen-Anhalt~9K0.89×
15Berlin~10K0.88×
16Schleswig-Holstein~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hydrogen, Germany
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydrogen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydrogen audience
#·InterestCategoryAffinity×
01Bob OdenkirkMovies & TV11.01×
02LatexFashion & Accessoires10.94×
03Rechargeable batteryHome & Garden8.45×
04Solar cellHome & Garden6.75×
05Sustainable productsPolitics & Society5.56×
06Non-alcoholic beverageFood & Beverages4.83×
07freundinFashion & Accessoires4.74×
08Child safety seatKids & Family3.87×
09SixtCars & Mobility3.76×
10MetabolismHealth3.66×
11Political scienceBusiness & Career3.33×
12KFCFood & Beverages2.75×
13EssoCars & Mobility2.60×
14NatureHome & Garden2.09×
15TagesschauMovies & TV1.97×
16Müller (company)Food & Beverages1.92×
17RyanairTravel & Leisure1.70×
18FamilyKids & Family1.66×
19Netto Marken-DiscountShopping1.62×
20PoliticsPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydrogen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hydrogen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.74×
Career OrientationPOWER1.55×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hydrogen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
CreativityOPEN0.79×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hydrogen have in Germany?

Hydrogen has an estimated audience of 379,646 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hydrogen fans?

60.8% of Hydrogen fans are female, 39.2% are male, with an average age of 40.1 years.

03

Which brands do Hydrogen fans like most?

Hydrogen fans show strongest brand affinity for Solar cell (6.75×), Tagesschau (1.97×), and Sustainable products (5.56×) over the country average.

04

Where do Hydrogen fans live in Germany?

Hydrogen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hydrogen fans also like?

Beyond Hydrogen itself, the audience over-indexes on Tagesschau (1.97×), Sustainable products (5.56×), Nature (2.09×), and Bob Odenkirk (11.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Hydrogen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hydrogen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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