Rascasse Audience Intelligence

Hydrogen Audience in United States

A data profile of the people who buy, follow and care about Hydrogen in United States — modelled from more than twelve digital signal sources. Hydrogen has an estimated audience of 4,150,776 people in United States.

#4233among Topic in United States#705in Business & Career

The average Hydrogen fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Microwave oven, Non-alcoholic beverage, with strongest over-indexing on NASDAQ (3.63× the country average).

Demographically, the Hydrogen audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hydrogen fan in United States is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for NASDAQ.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydrogen profile in United States.

Audience size
4.2M
in United States
Gender
60.9%♀
39.1% male
Age
39.6
average years
Country rank
#7811
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hydrogen fans

60.9% are female, 39.1% are male, average age 39.6.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Hydrogen audience in United States
MetricValue
Female60.9%
Male39.1%
Average age39.6
Estimated audience size4,150,776
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Hydrogen audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Hydrogen audience comes from United States.

Worldwide audience distribution share by country for Hydrogen
CountryShare
United States21.3%
Norway8.7%
Taiwan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydrogen audience in United States is strongest.

Fig. 05

Top regions by affinity

Hydrogen fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.34×
02California~600K1.31×
03Texas~500K1.29×
04New Mexico~30K1.21×
05South Dakota~10K1.19×
06Hawaii~20K1.18×
07Arizona~100K1.15×
08Oklahoma~50K1.13×
09Louisiana~60K1.10×
10Georgia~100K1.09×
11North Carolina~100K1.09×
12Virginia~100K1.09×
13Alaska~10K1.09×
14Washington~90K1.08×
15Kentucky~60K1.07×
16Utah~40K1.07×
17North Dakota~9K1.07×
18Kansas~30K1.05×
19Alabama~60K1.04×
20Mississippi~40K1.04×
21Idaho~20K1.04×
22West Virginia~20K1.04×
23Indiana~80K1.03×
24Pennsylvania~100K1.02×
25Arkansas~30K1.00×
26Florida~300K0.98×
27South Carolina~60K0.97×
28Washington, District of Columbia~10K0.96×
29Ohio~100K0.95×
30New Jersey~100K0.95×
31Nevada~40K0.95×
32Nebraska~20K0.95×
33New Hampshire~20K0.95×
34Maine~10K0.95×
35Missouri~60K0.93×
36Michigan~100K0.92×
37Maryland~70K0.92×
38Delaware~10K0.92×
39Tennessee~80K0.91×
40Vermont~7K0.91×
41Connecticut~40K0.90×
42Montana~10K0.90×
43Minnesota~50K0.89×
44New York~200K0.88×
45Iowa~30K0.88×
46Illinois~100K0.87×
47Colorado~60K0.87×
48Massachusetts~70K0.85×
49Wisconsin~50K0.84×
50Rhode Island~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Hydrogen, United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydrogen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydrogen audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages4.26×
02NASDAQBusiness & Career3.63×
03Non-alcoholic beverageFood & Beverages3.26×
04Mineral waterFood & Beverages3.13×
05Microwave ovenHome & Garden2.77×
06CappuccinoFood & Beverages2.74×
07Web serverTechnology & Electronics2.58×
08HypermarketShopping2.17×
09Rail transportTravel & Leisure1.92×
10Britney SpearsMusic & Radio1.84×
11Real propertyHome & Garden1.76×
12Discount storesShopping1.75×
13Subscription business modelShopping1.74×
14Diane KeatonMovies & TV1.66×
15MilkFood & Beverages1.62×
16PastryFood & Beverages1.58×
17InnovationBusiness & Career1.56×
18Financial servicesBusiness & Career1.54×
19Pizza HutFood & Beverages1.53×
20Air conditioningTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydrogen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hydrogen audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Quality AwarenessPREMIUM1.35×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hydrogen audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.75×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hydrogen have in United States?

Hydrogen has an estimated audience of 4,150,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hydrogen fans?

60.9% of Hydrogen fans are female, 39.1% are male, with an average age of 39.6 years.

03

Which brands do Hydrogen fans like most?

Hydrogen fans show strongest brand affinity for NASDAQ (3.63×), Microwave oven (2.77×), and Non-alcoholic beverage (3.26×) over the country average.

04

Where do Hydrogen fans live in United States?

Hydrogen fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hydrogen fans also like?

Beyond Hydrogen itself, the audience over-indexes on Microwave oven (2.77×), Non-alcoholic beverage (3.26×), Shellfish (4.26×), and Pizza Hut (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hydrogen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrogen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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