Hydrogen Audience in United States

Hydrogen logo

Hydrogen has an estimated audience of 4,150,776 people in United States. 60.9% are female, 39.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, Wok, Cherish (group).

The average Hydrogen fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hydrogen audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Hydrogen fans

Demographic split for Hydrogen audience in United States
MetricValue
Female60.9%
Male39.1%
Average age39.6
Estimated audience size4,150,776

Audience persona

The typical Hydrogen fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hydrogen in United States
RegionReachAffinity
California660,2101.45×
Texas482,5201.35×
Florida340,8471.21×
New York249,5521.08×
Georgia142,0741.11×
Pennsylvania138,7120.99×
North Carolina125,9091.01×
Illinois121,9080.88×
Ohio111,5920.87×
Virginia107,5031.06×
Michigan104,7900.97×
Arizona103,4501.22×
New Jersey100,9790.96×
Washington99,8091.2×
Oregon81,6661.72×
Tennessee81,4820.98×
Indiana75,4681×
Massachusetts74,3420.91×
Maryland69,3950.97×
Missouri59,5540.89×
Colorado59,4240.91×
Alabama59,1771.02×
Louisiana58,1431.09×
South Carolina55,5900.89×
Minnesota53,9940.91×
Oklahoma49,1021.07×
Wisconsin47,7300.76×
Kentucky46,7920.9×
Nevada39,8550.99×
Utah39,7441.07×
Connecticut39,4830.95×
Mississippi35,9951.05×
Kansas31,3590.96×
Arkansas31,1810.91×
Iowa29,0630.85×
New Mexico24,2821.17×
Hawaii20,8761.17×
West Virginia20,3701.05×
Idaho20,3630.98×
Nebraska17,3580.83×
Washington, District of Columbia14,6651.18×
New Hampshire14,4580.88×
Maine11,8680.8×
Rhode Island11,2330.85×
Delaware10,4430.91×
North Dakota9,1051.07×
Montana8,8900.77×
Alaska8,1180.91×
South Dakota7,0430.73×
Vermont5,5240.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydrogen audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan16.08×Politics & Society
Goop10.36×Internet & Social Media
Wok11.84×Food & Beverages
Cherish (group)18.52×Music & Radio
headspace15.81×Health
Hibachi12.52×Food & Beverages
Google Home9.88×Technology & Electronics
Grace Slick12.05×Music & Radio
Vocal harmony6.21×Music & Radio
Grinch5.16×Movies & TV
Fairy godmother9.4×Literature
El Paso County, Colorado14.64×Travel & Leisure
Hipster10.9×Politics & Society
TV Fanatic11.18×Movies & TV
Ira Glass16.81×Music & Radio
Kikar HaShabbat15.42×News
Cryptic crossword14.19×Technology & Electronics
Guitarist (magazine)9.98×Music & Radio
No Escape (1994 film)9.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydrogen audience
TraitClusterScore
Quality AwarenessPREMIUM1.45
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.33
DIY MentalityTHRILL1.32
Price SensitivityPREMIUM1.29
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Hydrogen
CountryShare
United States21.3%
Norway8.7%
Taiwan6.6%

See Hydrogen audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Hydrogen have in United States?

Hydrogen has an estimated audience of 4,150,776 people in United States, concentrated in California and Texas.

What is the gender split and age of Hydrogen fans?

60.9% of Hydrogen fans are female, 39.1% are male, with an average age of 39.6 years.

Which brands do Hydrogen fans like most?

Hydrogen fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (16.08×), and Goop (10.36×) over the country average.

Where do Hydrogen fans live in United States?

Hydrogen fans in United States are most concentrated in California (reach 660,210), Texas (reach 482,520), and Florida (reach 340,847). These three regions account for the largest share of the active audience.

What other brands do Hydrogen fans also like?

Beyond Hydrogen itself, the audience over-indexes on Governor of Michigan (16.08×), Goop (10.36×), Wok (11.84×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrogen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.