Ingolstadt Audience in Germany
Ingolstadt has an estimated audience of 1,623,783 people in Germany. 40.1% are female, 59.9% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: AutoScout24, Used car, Solar energy, Aral AG, Škoda Auto.
The average Ingolstadt fan in Germany is 36.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include AutoScout24, Used car, Solar energy, with strongest over-indexing on AutoScout24 (2.09× the country average). Demographically, the Ingolstadt audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Ingolstadt fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.5 |
| Estimated audience size | 1,623,783 |
Audience persona
The typical Ingolstadt fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,217,838 | 5.26× |
| Nordrhein-Westfalen | 258,713 | 0.73× |
| Baden-Württemberg | 249,106 | 1.12× |
| Hessen | 129,720 | 1.05× |
| Niedersachsen | 111,911 | 0.71× |
| Rheinland-Pfalz | 66,832 | 0.82× |
| Sachsen | 60,698 | 0.76× |
| Berlin | 53,360 | 0.73× |
| Brandenburg | 30,998 | 0.62× |
| Schleswig-Holstein | 29,834 | 0.51× |
| Thüringen | 29,763 | 0.72× |
| Sachsen-Anhalt | 23,124 | 0.55× |
| Hamburg | 22,379 | 0.61× |
| Mecklenburg-Vorpommern | 17,307 | 0.56× |
| Saarland | 12,847 | 0.64× |
| Bremen | 8,394 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.09× | Cars & Mobility |
| Used car | 2.45× | Cars & Mobility |
| Solar energy | 2.17× | Home & Garden |
| Aral AG | 1.63× | Cars & Mobility |
| Škoda Auto | 1.96× | Cars & Mobility |
| Sportschau | 1.51× | Sports |
| Volkswagen | 1.55× | Cars & Mobility |
| Porsche | 1.79× | Cars & Mobility |
| Audi | 1.65× | Cars & Mobility |
| Tipico | 1.61× | Games |
| Hyundai | 1.89× | Cars & Mobility |
| Formula One | 1.55× | Sports |
| Media Markt | 1.98× | Shopping |
| Electric vehicle | 1.72× | Cars & Mobility |
| Plug-in hybrid | 1.6× | Cars & Mobility |
| Automobile repair shop | 1.88× | Cars & Mobility |
| In aller Freundschaft | 1.85× | Movies & TV |
| Toyota | 1.58× | Cars & Mobility |
| Lamborghini | 1.79× | Cars & Mobility |
| Ford Motor Company | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.06 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.6% |
| Italy | 8.8% |
| Japan | 3.9% |
See Ingolstadt audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Ingolstadt have in Germany?
Ingolstadt has an estimated audience of 1,623,783 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ingolstadt fans?
40.1% of Ingolstadt fans are female, 59.9% are male, with an average age of 36.5 years.
Which brands do Ingolstadt fans like most?
Ingolstadt fans show strongest brand affinity for AutoScout24 (2.09×), Used car (2.45×), and Solar energy (2.17×) over the country average.
Where do Ingolstadt fans live in Germany?
Ingolstadt fans in Germany are most concentrated in Bayern (reach 1,217,838), Nordrhein-Westfalen (reach 258,713), and Baden-Württemberg (reach 249,106). These three regions account for the largest share of the active audience.
What other brands do Ingolstadt fans also like?
Beyond Ingolstadt itself, the audience over-indexes on Used car (2.45×), Solar energy (2.17×), Aral AG (1.63×), and Škoda Auto (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ingolstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.