Ingolstadt Audience in Germany
A data profile of the people who buy, follow and care about Ingolstadt in Germany — modelled from more than twelve digital signal sources. Ingolstadt has an estimated audience of 1,623,783 people in Germany.
The average Ingolstadt fan in Germany is 36.5 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Solar energy, AutoScout24, Used car, with strongest over-indexing on Solar energy (2.83× the country average).
Demographically, the Ingolstadt audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ingolstadt fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
At a glance
The key figures that characterise the Ingolstadt profile in Germany.
Search interest · 12-month trend
Demographics of Ingolstadt fans
40.1% are female, 59.9% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.5 |
| Estimated audience size | 1,623,783 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 12% |
Geography
Where the Ingolstadt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1M | 6.86× | |
| 02 | Baden-Württemberg | ~200K | 1.01× | |
| 03 | Hessen | ~100K | 0.94× | |
| 04 | Rheinland-Pfalz | ~60K | 0.73× | |
| 05 | Sachsen | ~50K | 0.69× | |
| 06 | Thüringen | ~30K | 0.69× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.65× | |
| 08 | Niedersachsen | ~100K | 0.64× | |
| 09 | Berlin | ~50K | 0.64× | |
| 10 | Saarland | ~10K | 0.63× | |
| 11 | Bremen | ~8K | 0.59× | |
| 12 | Brandenburg | ~30K | 0.57× | |
| 13 | Hamburg | ~20K | 0.56× | |
| 14 | Sachsen-Anhalt | ~20K | 0.53× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.53× | |
| 16 | Schleswig-Holstein | ~30K | 0.47× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ingolstadt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 3.99× | ||
| 02 | SSV Jahn Regensburg | Sports | 3.38× | ||
| 03 | Motor oil | Cars & Mobility | 2.91× | ||
| 04 | Solar energy | Home & Garden | 2.83× | ||
| 05 | Ryan Gosling | Movies & TV | 2.75× | ||
| 06 | Used car | Cars & Mobility | 2.27× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 2.27× | ||
| 08 | Tom Cruise | Movies & TV | 2.12× | ||
| 09 | Aral AG | Cars & Mobility | 2.04× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.01× | ||
| 11 | Automobile repair shop | Cars & Mobility | 1.92× | ||
| 12 | Media Markt | Shopping | 1.90× | ||
| 13 | Tipico | Games | 1.85× | ||
| 14 | Public transport | Cars & Mobility | 1.83× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 1.73× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.71× | ||
| 17 | In aller Freundschaft | Movies & TV | 1.57× | ||
| 18 | Postbank | Business & Career | 1.55× | ||
| 19 | Hyundai | Cars & Mobility | 1.55× | ||
| 20 | Efficient energy use | Technology & Electronics | 1.53× |
Personality of the Ingolstadt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.44× | |
| Mindfulness | BALANCE | 0.52× | |
| Risk Appetite | THRILL | 0.63× |
Frequently asked questions
How many fans does Ingolstadt have in Germany?
Ingolstadt has an estimated audience of 1,623,783 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ingolstadt fans?
40.1% of Ingolstadt fans are female, 59.9% are male, with an average age of 36.5 years.
Which brands do Ingolstadt fans like most?
Ingolstadt fans show strongest brand affinity for Solar energy (2.83×), AutoScout24 (2.01×), and Used car (2.27×) over the country average.
Where do Ingolstadt fans live in Germany?
Ingolstadt fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Ingolstadt fans also like?
Beyond Ingolstadt itself, the audience over-indexes on AutoScout24 (2.01×), Used car (2.27×), Sandra Bullock (3.99×), and Aral AG (2.04×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ingolstadt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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