Intercity-Express Audience in Germany
Intercity-Express has an estimated audience of 252,733 people in Germany. 57.7% are female, 42.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: American Airlines, Citibank, Deutsche Bahn, Obi (store), High-intensity interval training.
The average Intercity-Express fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include American Airlines, Citibank, Deutsche Bahn, with strongest over-indexing on American Airlines (33.86× the country average). Demographically, the Intercity-Express audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Intercity-Express fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.6 |
| Estimated audience size | 252,733 |
Audience persona
The typical Intercity-Express fan in Germany is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for American Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,798 | 0.9× |
| Niedersachsen | 28,685 | 1.17× |
| Bayern | 21,608 | 0.53× |
| Baden-Württemberg | 18,828 | 0.55× |
| Berlin | 14,429 | 1.28× |
| Hessen | 13,991 | 0.73× |
| Sachsen | 13,693 | 1.1× |
| Brandenburg | 12,038 | 1.54× |
| Schleswig-Holstein | 10,600 | 1.17× |
| Hamburg | 9,445 | 1.65× |
| Rheinland-Pfalz | 8,443 | 0.67× |
| Sachsen-Anhalt | 6,860 | 1.05× |
| Mecklenburg-Vorpommern | 5,837 | 1.21× |
| Thüringen | 5,754 | 0.89× |
| Bremen | 2,681 | 1.24× |
| Saarland | 1,023 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Airlines | 33.86× | Travel & Leisure |
| Citibank | 33.33× | Business & Career |
| Deutsche Bahn | 2.17× | Cars & Mobility |
| Obi (store) | 1.54× | Shopping |
| High-intensity interval training | 3.16× | Sports |
| Tchibo | 1.58× | Shopping |
| Schlager music | 1.52× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 1.53× | Movies & TV |
| QVC | 1.54× | Movies & TV |
| Ernsting's family | 1.54× | Shopping |
| Sauna | 1.62× | Home & Garden |
| BUNTE.de | 1.67× | Internet & Social Media |
| Thermomix | 1.63× | Home & Garden |
| B.Z. (newspaper) | 1.72× | News |
| Beatrice Egli | 1.56× | Music & Radio |
| Ulla Popken | 1.58× | Fashion & Accessoires |
| Andrea Berg | 1.56× | Music & Radio |
| Privacy policy | 1.56× | Technology & Electronics |
| Andy Borg | 1.52× | Music & Radio |
| Ice cream parlor | 2.1× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.3% |
| South Africa | 24.3% |
| Austria | 5.6% |
See Intercity-Express audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (660,085)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does Intercity-Express have in Germany?
Intercity-Express has an estimated audience of 252,733 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Intercity-Express fans?
57.7% of Intercity-Express fans are female, 42.3% are male, with an average age of 38.6 years.
Which brands do Intercity-Express fans like most?
Intercity-Express fans show strongest brand affinity for American Airlines (33.86×), Citibank (33.33×), and Deutsche Bahn (2.17×) over the country average.
Where do Intercity-Express fans live in Germany?
Intercity-Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,798), Niedersachsen (reach 28,685), and Bayern (reach 21,608). These three regions account for the largest share of the active audience.
What other brands do Intercity-Express fans also like?
Beyond Intercity-Express itself, the audience over-indexes on Citibank (33.33×), Deutsche Bahn (2.17×), Obi (store) (1.54×), and High-intensity interval training (3.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intercity-Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.