Rascasse Audience Intelligence

Intercity-Express Target Market in Germany

A data profile of the people who buy, follow and care about Intercity-Express in Germany — modelled from more than twelve digital signal sources. Intercity-Express has an estimated audience of 242,546 people in Germany.

#17among Public transport in Germany#2542among Brand in Germany#862in Cars & Mobility

The average Intercity-Express fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Deutsche Bahn, Commerzbank, Aral AG, with strongest over-indexing on Deutsche Bahn (2.61× the country average).

Demographically, the Intercity-Express audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Intercity-Express fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Deutsche Bahn.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intercity-Express profile in Germany.

Audience size
243K
in Germany
Gender
57.7%♀
42.3% male
Age
38.6
average years
Country rank
#20062
Brand in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Intercity-Express

57.7% are female, 42.3% are male, average age 38.6.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Intercity-Express audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age38.6
Estimated audience size242,546
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Intercity-Express audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4923%
50+18%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Intercity-Express audience comes from Germany.

Worldwide audience distribution share by country for Intercity-Express
CountryShare
Germany56.1%
South Africa24.8%
Austria5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intercity-Express audience in Germany is strongest.

Fig. 05

Top regions by affinity

Intercity-Express customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.45×
02Thüringen~9K1.42×
03Sachsen~20K1.32×
04Niedersachsen~30K1.22×
05Brandenburg~10K1.22×
06Hamburg~7K1.14×
07Mecklenburg-Vorpommern~5K1.12×
08Berlin~10K1.11×
09Schleswig-Holstein~9K0.95×
10Bayern~30K0.84×
11Bremen~2K0.83×
12Hessen~20K0.81×
13Nordrhein-Westfalen~40K0.77×
14Saarland~2K0.70×
15Baden-Württemberg~20K0.67×
16Rheinland-Pfalz~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Intercity-Express, Germany
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intercity-Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intercity-Express audience
#·InterestCategoryAffinity×
01Deutsche BahnCars & Mobility2.61×
02Mineral waterFood & Beverages2.21×
03Non-alcoholic beverageFood & Beverages1.97×
04Aral AGCars & Mobility1.82×
05NordseeFood & Beverages1.74×
06Privacy policyTechnology & Electronics1.73×
07Andy BorgMusic & Radio1.73×
08LinkedInInternet & Social Media1.70×
09Efficient energy useTechnology & Electronics1.69×
10Street foodFood & Beverages1.69×
11Christmas marketFood & Beverages1.68×
12Beatrice EgliMusic & Radio1.65×
13InnovationBusiness & Career1.63×
14Public transportCars & Mobility1.63×
15Andrea BergMusic & Radio1.63×
16CommerzbankBusiness & Career1.59×
17Ulla PopkenFashion & Accessoires1.57×
18QVCMovies & TV1.55×
19Deutsche BankBusiness & Career1.54×
20FlixBusCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intercity-Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intercity-Express audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
TraditionCONSERVATISM1.47×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intercity-Express audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.59×
Risk AppetiteTHRILL0.69×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Intercity-Express's target market in Germany?

Intercity-Express's target market in Germany covers an estimated 242,546 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Intercity-Express customers?

57.7% of the Intercity-Express audience are female, 42.3% are male, with an average age of 38.6 years.

03

Which brands do Intercity-Express fans like most?

Intercity-Express fans show strongest brand affinity for Deutsche Bahn (2.61×), Commerzbank (1.59×), and Aral AG (1.82×) over the country average.

04

Where do Intercity-Express fans live in Germany?

Intercity-Express fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Intercity-Express fans also like?

Beyond Intercity-Express itself, the audience over-indexes on Commerzbank (1.59×), Aral AG (1.82×), Efficient energy use (1.69×), and Innovation (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in Germany

See Intercity-Express audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Intercity-Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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