Krefeld Audience in Germany
A data profile of the people who buy, follow and care about Krefeld in Germany — modelled from more than twelve digital signal sources. Krefeld has an estimated audience of 1,135,345 people in Germany.
The average Krefeld fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ryanair, Sports betting, Solar energy, with strongest over-indexing on Ryanair (2.19× the country average).
Demographically, the Krefeld audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Krefeld fan in Germany is balanced, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Ryanair.
At a glance
The key figures that characterise the Krefeld profile in Germany.
Search interest · 12-month trend
Demographics of Krefeld fans
46.8% are female, 53.2% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 36.9 |
| Estimated audience size | 1,135,345 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Krefeld audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.9% |
| Netherlands | 6.6% |
| Switzerland | 4.4% |
Geography
Where the Krefeld audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~900K | 5.98× | |
| 02 | Hessen | ~80K | 0.93× | |
| 03 | Rheinland-Pfalz | ~50K | 0.88× | |
| 04 | Niedersachsen | ~90K | 0.84× | |
| 05 | Bremen | ~8K | 0.81× | |
| 06 | Hamburg | ~20K | 0.75× | |
| 07 | Bayern | ~100K | 0.70× | |
| 08 | Baden-Württemberg | ~100K | 0.69× | |
| 09 | Saarland | ~9K | 0.66× | |
| 10 | Berlin | ~30K | 0.65× | |
| 11 | Schleswig-Holstein | ~30K | 0.64× | |
| 12 | Thüringen | ~20K | 0.63× | |
| 13 | Sachsen | ~30K | 0.59× | |
| 14 | Sachsen-Anhalt | ~20K | 0.57× | |
| 15 | Brandenburg | ~20K | 0.55× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Krefeld audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricket World Cup | Sports | 4.20× | ||
| 02 | Sports betting | Games | 3.99× | ||
| 03 | S.S.C. Napoli | Sports | 3.73× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 3.58× | ||
| 05 | Wizz Air | Travel & Leisure | 2.68× | ||
| 06 | Arnold Schwarzenegger | Movies & TV | 2.51× | ||
| 07 | Sun tanning | Beauty & Wellness | 2.34× | ||
| 08 | Tour de France | Sports | 2.25× | ||
| 09 | Ryanair | Travel & Leisure | 2.19× | ||
| 10 | Salma Hayek | Movies & TV | 2.06× | ||
| 11 | Garden centre | Home & Garden | 2.05× | ||
| 12 | Turkish Airlines | Travel & Leisure | 1.94× | ||
| 13 | Solar energy | Home & Garden | 1.92× | ||
| 14 | Hape Kerkeling | Movies & TV | 1.80× | ||
| 15 | EasyJet | Travel & Leisure | 1.74× | ||
| 16 | Employment agency | Business & Career | 1.69× | ||
| 17 | Flea market | Home & Garden | 1.65× | ||
| 18 | United Parcel Service | Business & Career | 1.55× | ||
| 19 | Home Appliances | Home & Garden | 1.51× | ||
| 20 | FlixBus | Cars & Mobility | 1.51× |
Personality of the Krefeld audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.38× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.71× |
Frequently asked questions
How many fans does Krefeld have in Germany?
Krefeld has an estimated audience of 1,135,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Krefeld fans?
46.8% of Krefeld fans are female, 53.2% are male, with an average age of 36.9 years.
Which brands do Krefeld fans like most?
Krefeld fans show strongest brand affinity for Ryanair (2.19×), Sports betting (3.99×), and Solar energy (1.92×) over the country average.
Where do Krefeld fans live in Germany?
Krefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Krefeld fans also like?
Beyond Krefeld itself, the audience over-indexes on Sports betting (3.99×), Solar energy (1.92×), Tour de France (2.25×), and Meghan Markle (3.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Krefeld audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Krefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.