Rascasse Audience Intelligence

Kreissparkasse Köln Target Market in Germany

A data profile of the people who buy, follow and care about Kreissparkasse Köln in Germany — modelled from more than twelve digital signal sources. Kreissparkasse Köln has an estimated audience of 375,266 people in Germany.

#41among Bank in Germany#1877among Brand in Germany#1034in Business & Career

The average Kreissparkasse Köln fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen.

Top brand affinities include Sparkasse, Kaufland, Tagesschau, with strongest over-indexing on Sparkasse (8.1× the country average).

Demographically, the Kreissparkasse Köln audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kreissparkasse Köln fan in Germany is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kreissparkasse Köln profile in Germany.

Audience size
375K
in Germany
Gender
51.0%♀
49.0% male
Age
40.2
average years
Country rank
#14768
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kreissparkasse Köln

51.0% are female, 49.0% are male, average age 40.2.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Kreissparkasse Köln audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age40.2
Estimated audience size375,266
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Kreissparkasse Köln audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4926%
50+18%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Kreissparkasse Köln audience comes from Germany.

Worldwide audience distribution share by country for Kreissparkasse Köln
CountryShare
Germany96.2%
Spain0.3%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kreissparkasse Köln audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kreissparkasse Köln customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K10.99×
02Rheinland-Pfalz~30K1.50×
03Hessen~10K0.49×
04Berlin~6K0.36×
05Bremen~1K0.33×
06Hamburg~3K0.32×
07Niedersachsen~10K0.31×
08Schleswig-Holstein~4K0.29×
09Sachsen-Anhalt~3K0.29×
10Saarland~1K0.29×
11Mecklenburg-Vorpommern~2K0.27×
12Brandenburg~3K0.25×
13Baden-Württemberg~10K0.23×
14Thüringen~2K0.23×
15Bayern~10K0.22×
16Sachsen~4K0.22×
Fig. 06

Affinity by region

Affinity by region — Kreissparkasse Köln, Germany
0.22×1.00×10.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kreissparkasse Köln audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kreissparkasse Köln audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career8.10×
02Savings bankBusiness & Career3.39×
03SatireLiterature2.81×
04Aral AGCars & Mobility2.70×
05RTL TelevisionMovies & TV2.57×
06MSNNews2.48×
07EssoCars & Mobility2.45×
08Movie theaterMovies & TV2.23×
09BankingBusiness & Career2.18×
10ImmoweltHome & Garden1.95×
11KauflandShopping1.93×
12PostbankBusiness & Career1.84×
13CommerzbankBusiness & Career1.79×
14DessertsFood & Beverages1.77×
15NatureHome & Garden1.74×
16North Rhine-WestphaliaTravel & Leisure1.74×
17REWEShopping1.70×
18TransfermarktSports1.62×
19TagesschauMovies & TV1.57×
20AldiShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kreissparkasse Köln audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kreissparkasse Köln audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
PatriotismCONSERVATISM1.24×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kreissparkasse Köln audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.77×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kreissparkasse Köln's target market in Germany?

Kreissparkasse Köln's target market in Germany covers an estimated 375,266 people, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Kreissparkasse Köln customers?

51.0% of the Kreissparkasse Köln audience are female, 49.0% are male, with an average age of 40.2 years.

03

Which brands do Kreissparkasse Köln fans like most?

Kreissparkasse Köln fans show strongest brand affinity for Sparkasse (8.1×), Kaufland (1.93×), and Tagesschau (1.57×) over the country average.

04

Where do Kreissparkasse Köln fans live in Germany?

Kreissparkasse Köln fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Rheinland-Pfalz (reach ~30K), and Hessen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Kreissparkasse Köln fans also like?

Beyond Kreissparkasse Köln itself, the audience over-indexes on Kaufland (1.93×), Tagesschau (1.57×), Banking (2.18×), and REWE (1.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Kreissparkasse Köln. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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