Kreissparkasse Köln Audience in Germany
Kreissparkasse Köln has an estimated audience of 365,950 people in Germany. 51.0% are female, 49.0% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities: Sparkasse, Satire, German television comedy, Tagesschau, RTL Television.
The average Kreissparkasse Köln fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen. Top brand affinities include Sparkasse, Satire, German television comedy, with strongest over-indexing on Sparkasse (7.03× the country average). Demographically, the Kreissparkasse Köln audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Kreissparkasse Köln fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.2 |
| Estimated audience size | 365,950 |
Audience persona
The typical Kreissparkasse Köln fan in Germany is balanced, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,463 | 11.15× |
| Rheinland-Pfalz | 26,768 | 1.46× |
| Hessen | 12,919 | 0.46× |
| Bayern | 12,598 | 0.21× |
| Baden-Württemberg | 11,066 | 0.22× |
| Niedersachsen | 10,299 | 0.29× |
| Berlin | 6,086 | 0.37× |
| Sachsen | 3,596 | 0.2× |
| Schleswig-Holstein | 3,388 | 0.26× |
| Hamburg | 2,425 | 0.29× |
| Sachsen-Anhalt | 2,295 | 0.24× |
| Brandenburg | 1,779 | 0.16× |
| Mecklenburg-Vorpommern | 1,342 | 0.19× |
| Thüringen | 1,187 | 0.13× |
| Saarland | 824 | 0.18× |
| Bremen | 561 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 7.03× | Business & Career |
| Satire | 6.35× | Literature |
| German television comedy | 7.62× | Movies & TV |
| Tagesschau | 2.17× | Movies & TV |
| RTL Television | 3.39× | Movies & TV |
| Headphones | 5.09× | Technology & Electronics |
| Transfermarkt | 2.52× | Sports |
| Country rap | 4.91× | Music & Radio |
| REWE | 1.8× | Shopping |
| Western Union | 3.26× | Business & Career |
| Hygiene | 2.51× | Beauty & Wellness |
| Allgäu | 4.51× | Travel & Leisure |
| Maine Coon | 3.46× | Pets & Animals |
| Vacations | 2.08× | Travel & Leisure |
| Immowelt | 2.25× | Home & Garden |
| Felix Baumgartner | 3.32× | Sports |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Aral AG | 1.75× | Cars & Mobility |
| German language | 1.97× | Politics & Society |
| Uncharted | 10.06× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.95 |
| Convenience Orientation | PREMIUM | 0.94 |
| Tradition | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.2% |
| Spain | 0.4% |
| Netherlands | 0.2% |
See Kreissparkasse Köln audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Kreissparkasse Köln have in Germany?
Kreissparkasse Köln has an estimated audience of 365,950 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Kreissparkasse Köln fans?
51.0% of Kreissparkasse Köln fans are female, 49.0% are male, with an average age of 40.2 years.
Which brands do Kreissparkasse Köln fans like most?
Kreissparkasse Köln fans show strongest brand affinity for Sparkasse (7.03×), Satire (6.35×), and German television comedy (7.62×) over the country average.
Where do Kreissparkasse Köln fans live in Germany?
Kreissparkasse Köln fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,463), Rheinland-Pfalz (reach 26,768), and Hessen (reach 12,919). These three regions account for the largest share of the active audience.
What other brands do Kreissparkasse Köln fans also like?
Beyond Kreissparkasse Köln itself, the audience over-indexes on Satire (6.35×), German television comedy (7.62×), Tagesschau (2.17×), and RTL Television (3.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kreissparkasse Köln. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.