Rascasse Audience Intelligence

L-Bank Target Market in Germany

A data profile of the people who buy, follow and care about L-Bank in Germany — modelled from more than twelve digital signal sources. L-Bank has an estimated audience of 301,441 people in Germany.

#45among Bank in Germany#2205among Brand in Germany#1168in Business & Career

The average L-Bank fan in Germany is 43.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Hessen, Bayern.

Top brand affinities include Credit (finance), Florian Silbereisen, Nature, with strongest over-indexing on Credit (finance) (11.1× the country average).

Demographically, the L-Bank audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical L-Bank fan in Germany is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Credit (finance).

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L-Bank profile in Germany.

Audience size
301K
in Germany
Gender
41.5%♀
58.5% male
Age
43.1
average years
Country rank
#17255
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L-Bank

41.5% are female, 58.5% are male, average age 43.1.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for L-Bank audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age43.1
Estimated audience size301,441
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the L-Bank audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

24.6%

of the worldwide L-Bank audience comes from Germany.

Worldwide audience distribution share by country for L-Bank
CountryShare
Germany24.6%
China17.8%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L-Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

L-Bank customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K9.56×
02Hessen~40K1.51×
03Bremen~2K0.87×
04Mecklenburg-Vorpommern~5K0.81×
05Saarland~3K0.81×
06Sachsen-Anhalt~6K0.77×
07Rheinland-Pfalz~10K0.75×
08Thüringen~6K0.72×
09Brandenburg~7K0.68×
10Bayern~30K0.66×
11Schleswig-Holstein~7K0.63×
12Hamburg~4K0.63×
13Berlin~8K0.60×
14Sachsen~9K0.57×
15Niedersachsen~10K0.47×
16Nordrhein-Westfalen~30K0.43×
Fig. 06

Affinity by region

Affinity by region — L-Bank, Germany
0.43×1.00×9.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L-Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L-Bank audience
#·InterestCategoryAffinity×
01Credit (finance)Business & Career11.10×
02Home insuranceBusiness & Career7.52×
03Florian SilbereisenMusic & Radio5.12×
04SchufaBusiness & Career4.72×
05Real propertyHome & Garden4.06×
06NatureHome & Garden2.96×
07VacationsTravel & Leisure2.82×
08Western UnionBusiness & Career2.71×
09Helene FischerMusic & Radio2.59×
10EssoCars & Mobility2.57×
11StuttgartTravel & Leisure2.29×
12FamilyKids & Family2.24×
13EmailTechnology & Electronics2.24×
14TipicoGames2.20×
15TransfermarktSports2.13×
16CommerzbankBusiness & Career1.99×
17TagesschauMovies & TV1.95×
18AutoScout24Cars & Mobility1.72×
19Netto Marken-DiscountShopping1.65×
20GermanyTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L-Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L-Bank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
PatriotismCONSERVATISM1.35×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L-Bank audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Price SensitivityPREMIUM0.76×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L-Bank's target market in Germany?

L-Bank's target market in Germany covers an estimated 301,441 people, concentrated in Baden-Württemberg and Hessen.

02

What is the gender split and age of L-Bank customers?

41.5% of the L-Bank audience are female, 58.5% are male, with an average age of 43.1 years.

03

Which brands do L-Bank fans like most?

L-Bank fans show strongest brand affinity for Credit (finance) (11.1×), Florian Silbereisen (5.12×), and Nature (2.96×) over the country average.

04

Where do L-Bank fans live in Germany?

L-Bank fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Hessen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do L-Bank fans also like?

Beyond L-Bank itself, the audience over-indexes on Florian Silbereisen (5.12×), Nature (2.96×), Family (2.24×), and Home insurance (7.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See L-Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for L-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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