A data profile of the people who buy, follow and care about Le Lido in Germany — modelled from more than twelve digital signal sources. Le Lido has an estimated audience of 692,736 people in Germany.
The average Le Lido fan in Germany is 45.3 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Cross-country skiing, Beaches, National park, with strongest over-indexing on Cross-country skiing (4.52× the country average).
Demographically, the Le Lido audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Le Lido fan in Germany is balanced, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Cross-country skiing.
The key figures that characterise the Le Lido profile in Germany.
51.0% are female, 49.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.3 |
| Estimated audience size | 692,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 28% |
Where the Le Lido audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 7.88× | |
| 02 | Brandenburg | ~40K | 2.03× | |
| 03 | Sachsen-Anhalt | ~10K | 0.71× | |
| 04 | Bayern | ~70K | 0.66× | |
| 05 | Hessen | ~30K | 0.65× | |
| 06 | Sachsen | ~20K | 0.59× | |
| 07 | Hamburg | ~9K | 0.59× | |
| 08 | Saarland | ~5K | 0.58× | |
| 09 | Nordrhein-Westfalen | ~80K | 0.57× | |
| 10 | Bremen | ~3K | 0.57× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.55× | |
| 12 | Baden-Württemberg | ~50K | 0.51× | |
| 13 | Thüringen | ~9K | 0.51× | |
| 14 | Schleswig-Holstein | ~10K | 0.44× | |
| 15 | Niedersachsen | ~30K | 0.43× | |
| 16 | Rheinland-Pfalz | ~10K | 0.43× |
The strongest cross-interests of the Le Lido audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cross-country skiing | Sports | 4.52× | ||
| 02 | All-inclusive resort | Travel & Leisure | 3.34× | ||
| 03 | National park | Travel & Leisure | 3.27× | ||
| 04 | Genderqueer | Politics & Society | 3.11× | ||
| 05 | Travel agency | Travel & Leisure | 2.57× | ||
| 06 | Independent film | Movies & TV | 2.46× | ||
| 07 | Extreme sport | Sports | 2.00× | ||
| 08 | Giro d'Italia | Sports | 1.89× | ||
| 09 | Digital camera | Technology & Electronics | 1.77× | ||
| 10 | Musical film | Movies & TV | 1.75× | ||
| 11 | Sylt | Travel & Leisure | 1.75× | ||
| 12 | Romance film | Movies & TV | 1.65× | ||
| 13 | Beaches | Travel & Leisure | 1.63× | ||
| 14 | Fendt | Cars & Mobility | 1.62× | ||
| 15 | Hertha BSC | Sports | 1.57× | ||
| 16 | RB Leipzig | Sports | 1.54× | ||
| 17 | Human rights | Politics & Society | 1.54× | ||
| 18 | Borussia Mönchengladbach | Sports | 1.52× | ||
| 19 | Action-adventure game | Games | 1.51× | ||
| 20 | Tourism | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.00× | |
| Travelling | THRILL | 1.70× | |
| Sports Activity | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.95× | |
| Sports Activity | POWER | 0.97× |
Le Lido has an estimated audience of 692,736 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
51.0% of Le Lido fans are female, 49.0% are male, with an average age of 45.3 years.
Le Lido fans show strongest brand affinity for Cross-country skiing (4.52×), Beaches (1.63×), and National park (3.27×) over the country average.
Le Lido fans in Germany are most concentrated in Berlin (reach ~200K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Le Lido itself, the audience over-indexes on Beaches (1.63×), National park (3.27×), Independent film (2.46×), and Extreme sport (2×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Le Lido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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