Tourism Audience in Germany
Tourism has an estimated audience of 2,035,540 people in Germany. 54.2% are female, 45.8% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Vacations, Travel Adventures, Travel photography, Holiday.
The average Tourism fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Vacations, Travel Adventures, with strongest over-indexing on Tagesschau (1.73× the country average). Demographically, the Tourism audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Tourism fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.9 |
| Estimated audience size | 2,035,540 |
Audience persona
The typical Tourism fan in Germany is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 440,658 | 0.99× |
| Bayern | 419,971 | 1.28× |
| Baden-Württemberg | 341,415 | 1.23× |
| Niedersachsen | 189,517 | 0.96× |
| Hessen | 143,660 | 0.93× |
| Rheinland-Pfalz | 106,798 | 1.05× |
| Sachsen | 100,977 | 1.01× |
| Berlin | 86,477 | 0.95× |
| Schleswig-Holstein | 68,205 | 0.93× |
| Brandenburg | 63,580 | 1.01× |
| Thüringen | 56,181 | 1.08× |
| Sachsen-Anhalt | 51,215 | 0.97× |
| Mecklenburg-Vorpommern | 44,157 | 1.14× |
| Hamburg | 41,146 | 0.89× |
| Saarland | 23,707 | 0.95× |
| Bremen | 13,403 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.73× | Movies & TV |
| Vacations | 1.59× | Travel & Leisure |
| Travel Adventures | 1.76× | Travel & Leisure |
| Travel photography | 1.83× | Technology & Electronics |
| Holiday | 1.58× | Travel & Leisure |
| Nature photography | 1.6× | Technology & Electronics |
| Outdoor enthusiast | 1.66× | Sports |
| Dog harness | 1.81× | Pets & Animals |
| Dog health | 1.7× | Pets & Animals |
| Landscape photography | 1.57× | Technology & Electronics |
| Backpacking (travel) | 1.94× | Travel & Leisure |
| Adventure travel | 1.64× | Travel & Leisure |
| Travel website | 1.86× | Travel & Leisure |
| Wildlife photography | 1.58× | Technology & Electronics |
| Outdoors | 1.72× | Travel & Leisure |
| Street photography | 1.6× | Technology & Electronics |
| Cat play and toys | 1.61× | Pets & Animals |
| Ski resort | 1.55× | Travel & Leisure |
| Auto maintenance | 1.62× | Cars & Mobility |
| Fine-art photography | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Tradition | CONSERVATISM | 1.08 |
| Sustainability | BALANCE | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 3.9% |
| Japan | 3.8% |
See Tourism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Tourism have in Germany?
Tourism has an estimated audience of 2,035,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tourism fans?
54.2% of Tourism fans are female, 45.8% are male, with an average age of 40.9 years.
Which brands do Tourism fans like most?
Tourism fans show strongest brand affinity for Tagesschau (1.73×), Vacations (1.59×), and Travel Adventures (1.76×) over the country average.
Where do Tourism fans live in Germany?
Tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,658), Bayern (reach 419,971), and Baden-Württemberg (reach 341,415). These three regions account for the largest share of the active audience.
What other brands do Tourism fans also like?
Beyond Tourism itself, the audience over-indexes on Vacations (1.59×), Travel Adventures (1.76×), Travel photography (1.83×), and Holiday (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.