Tourism Audience in United States

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Tourism has an estimated audience of 10,894,372 people in United States. 54.9% are female, 45.1% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Travel Adventures, Party dress, Free People, One-piece swimsuit, Ski mountaineering.

The average Tourism fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Travel Adventures, Party dress, Free People, with strongest over-indexing on Travel Adventures (1.61× the country average). Demographically, the Tourism audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Tourism fans

Demographic split for Tourism audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.3
Estimated audience size10,894,372

Audience persona

The typical Tourism fan in United States is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Travel Adventures.

Top regions in United States

Top regions ranked by reach for Tourism in United States
RegionReachAffinity
California1,456,8911.22×
Texas951,8561.02×
Florida902,7061.22×
New York887,8681.46×
Massachusetts448,1532.09×
North Carolina324,8350.99×
Illinois320,7180.88×
Pennsylvania299,9470.82×
Georgia299,5460.89×
Washington280,8471.29×
New Jersey274,4500.99×
Virginia270,7431.02×
Michigan249,5110.88×
Arizona244,2291.1×
Ohio240,5310.72×
Tennessee198,4340.91×
Maryland183,2190.98×
Indiana166,0290.83×
Colorado161,9340.94×
Oregon140,1811.12×
Alabama138,9430.91×
Missouri135,0220.77×
Minnesota134,7220.86×
South Carolina134,6880.82×
Wisconsin130,9730.8×
Louisiana127,7900.91×
Kentucky110,9080.81×
Connecticut103,9170.95×
Nevada103,1970.98×
Oklahoma102,0720.84×
Hawaii93,8112×
Utah90,6410.93×
Kansas78,2170.91×
New Mexico73,3021.34×
Mississippi70,0740.78×
Arkansas68,6100.76×
Iowa67,3480.75×
Idaho52,2840.96×
Washington, District of Columbia48,3781.48×
Maine43,2591.11×
New Hampshire41,9860.98×
West Virginia41,1100.81×
Nebraska38,5320.71×
Rhode Island33,4920.97×
Alaska27,0221.16×
Montana26,7680.89×
Vermont24,4651.28×
Delaware21,9250.73×
South Dakota20,9260.83×
North Dakota16,4640.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tourism audience
BrandAffinityCategory
Travel Adventures1.61×Travel & Leisure
Party dress1.98×Fashion & Accessoires
Free People1.51×Fashion & Accessoires
One-piece swimsuit1.52×Fashion & Accessoires
Ski mountaineering1.55×Sports
Natural Beauty1.56×Beauty & Wellness
Package tour2×Travel & Leisure
Bicycle touring1.51×Sports
Hiking equipment1.57×Sports
Ski touring1.54×Sports
Gel nails1.53×Beauty & Wellness
Rural tourism1.71×Travel & Leisure
Sierra Trading Post1.55×Fashion & Accessoires
Kayak.com1.69×Travel & Leisure
Tour operator1.7×Travel & Leisure
Crimea1.54×Travel & Leisure
Singapore Airlines1.67×Travel & Leisure
Goyard1.64×Fashion & Accessoires
Bodrum1.59×Travel & Leisure
Cathay Pacific1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tourism audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.32
TravellingTHRILL1.15
IndulgenceJOY1.14
ExtroversionTHRILL1.13
Quality AwarenessPREMIUM1.12
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Tourism
CountryShare
United States14.1%
Italy3.9%
Japan3.8%

See Tourism audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Tourism have in United States?

Tourism has an estimated audience of 10,894,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Tourism fans?

54.9% of Tourism fans are female, 45.1% are male, with an average age of 42.3 years.

Which brands do Tourism fans like most?

Tourism fans show strongest brand affinity for Travel Adventures (1.61×), Party dress (1.98×), and Free People (1.51×) over the country average.

Where do Tourism fans live in United States?

Tourism fans in United States are most concentrated in California (reach 1,456,891), Texas (reach 951,856), and Florida (reach 902,706). These three regions account for the largest share of the active audience.

What other brands do Tourism fans also like?

Beyond Tourism itself, the audience over-indexes on Party dress (1.98×), Free People (1.51×), One-piece swimsuit (1.52×), and Ski mountaineering (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.