Rascasse Audience Intelligence

Lech (river) Audience in Germany

A data profile of the people who buy, follow and care about Lech (river) in Germany — modelled from more than twelve digital signal sources. Lech (river) has an estimated audience of 244,840 people in Germany.

#16among River in Germany#1941among POI in Germany#1631in Travel & Leisure

The average Lech (river) fan in Germany is 41.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Nature, Family, with strongest over-indexing on Lindsey Vonn (7.63× the country average).

Demographically, the Lech (river) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lech (river) fan in Germany is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Lindsey Vonn.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lech (river) profile in Germany.

Audience size
245K
in Germany
Gender
56.4%♀
43.6% male
Age
41.6
average years
Country rank
#19943
POI in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lech (river) fans

56.4% are female, 43.6% are male, average age 41.6.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Lech (river) audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age41.6
Estimated audience size244,840
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Lech (river) audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4928%
50+20%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Lech (river) audience comes from Germany.

Worldwide audience distribution share by country for Lech (river)
CountryShare
Germany98.7%
United States0.4%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lech (river) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lech (river) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K2.12×
02Brandenburg~8K1.04×
03Sachsen-Anhalt~6K1.01×
04Thüringen~6K1.01×
05Bremen~2K1.01×
06Rheinland-Pfalz~10K1.00×
07Berlin~10K1.00×
08Schleswig-Holstein~9K0.99×
09Mecklenburg-Vorpommern~5K0.99×
10Saarland~3K0.99×
11Sachsen~10K0.98×
12Hamburg~5K0.98×
13Hessen~20K0.97×
14Niedersachsen~20K0.96×
15Baden-Württemberg~30K0.94×
16Nordrhein-Westfalen~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Lech (river), Germany
0.92×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lech (river) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lech (river) audience
#·InterestCategoryAffinity×
01Lindsey VonnSports7.63×
02Felix NeureutherSports7.63×
03Der Bergdoktor (2008)Movies & TV7.63×
04Mikaela ShiffrinSports7.63×
05Red Bull RecordsMusic & Radio7.63×
06SSV Jahn RegensburgSports7.58×
07Leon GoretzkaSports7.26×
08Cross-country skiingSports6.73×
09FIS Alpine Ski World CupSports5.88×
10FC Erzgebirge AueSports5.72×
11Michael Patrick KellyMusic & Radio5.17×
12Alpine skiingSports3.40×
13NatureHome & Garden3.32×
14Employment websiteBusiness & Career2.86×
15VacationsTravel & Leisure2.67×
16FamilyKids & Family2.37×
17SportschauSports2.13×
18Müller (company)Food & Beverages2.10×
19GermanyTravel & Leisure1.71×
20Borussia DortmundSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lech (river) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lech (river) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
Risk AppetiteTHRILL1.53×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lech (river) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
MindfulnessBALANCE0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lech (river) have in Germany?

Lech (river) has an estimated audience of 244,840 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lech (river) fans?

56.4% of Lech (river) fans are female, 43.6% are male, with an average age of 41.6 years.

03

Which brands do Lech (river) fans like most?

Lech (river) fans show strongest brand affinity for Lindsey Vonn (7.63×), Nature (3.32×), and Family (2.37×) over the country average.

04

Where do Lech (river) fans live in Germany?

Lech (river) fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lech (river) fans also like?

Beyond Lech (river) itself, the audience over-indexes on Nature (3.32×), Family (2.37×), Felix Neureuther (7.63×), and Leon Goretzka (7.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Lech (river) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lech (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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