Lech (river) Audience in Germany
Lech (river) has an estimated audience of 244,840 people in Germany. 56.4% are female, 43.6% are male, average age 41.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Hawesko, Chalkidiki, 12 Monkeys (TV series), Oliver Kahn.
The average Lech (river) fan in Germany is 41.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Hawesko, Chalkidiki, with strongest over-indexing on Goes (3.03× the country average). Demographically, the Lech (river) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Lech (river) fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.6 |
| Estimated audience size | 244,840 |
Audience persona
The typical Lech (river) fan in Germany is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 131,270 | 3.34× |
| Baden-Württemberg | 16,448 | 0.49× |
| Nordrhein-Westfalen | 15,479 | 0.29× |
| Niedersachsen | 14,997 | 0.63× |
| Hessen | 13,285 | 0.71× |
| Rheinland-Pfalz | 11,904 | 0.97× |
| Brandenburg | 11,532 | 1.52× |
| Berlin | 10,946 | 1× |
| Sachsen | 9,063 | 0.75× |
| Thüringen | 8,007 | 1.28× |
| Sachsen-Anhalt | 7,776 | 1.23× |
| Schleswig-Holstein | 7,646 | 0.87× |
| Hamburg | 3,354 | 0.61× |
| Mecklenburg-Vorpommern | 2,736 | 0.59× |
| Bremen | 2,669 | 1.27× |
| Saarland | 1,360 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.03× | Travel & Leisure |
| Hawesko | 7.63× | Food & Beverages |
| Chalkidiki | 7.63× | Travel & Leisure |
| 12 Monkeys (TV series) | 7.63× | Movies & TV |
| Oliver Kahn | 4.32× | Sports |
| Stradivarius | 1.76× | Shopping |
| Time (magazine) | 1.69× | News |
| Israel | 1.54× | Travel & Leisure |
| Google Analytics | 1.94× | Internet & Social Media |
| Alaska | 2.57× | Travel & Leisure |
| Natural rubber | 1.63× | Cars & Mobility |
| Sailor | 3.35× | Travel & Leisure |
| Corona (band) | 1.65× | Music & Radio |
| Bull riding | 4.22× | Sports |
| Bully (2011 film) | 3.83× | Movies & TV |
| Nurse education | 1.52× | Kids & Family |
| Gumbal | 3.28× | Cars & Mobility |
| Tuscany | 2.61× | Travel & Leisure |
| Golden Gate | 3.06× | Games |
| Hebe | 2.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.29 |
| Indulgence | JOY | 1.15 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| United States | 0.4% |
| United Kingdom | 0.2% |
See Lech (river) audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Lech (river) have in Germany?
Lech (river) has an estimated audience of 244,840 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Lech (river) fans?
56.4% of Lech (river) fans are female, 43.6% are male, with an average age of 41.6 years.
Which brands do Lech (river) fans like most?
Lech (river) fans show strongest brand affinity for Goes (3.03×), Hawesko (7.63×), and Chalkidiki (7.63×) over the country average.
Where do Lech (river) fans live in Germany?
Lech (river) fans in Germany are most concentrated in Bayern (reach 131,270), Baden-Württemberg (reach 16,448), and Nordrhein-Westfalen (reach 15,479). These three regions account for the largest share of the active audience.
What other brands do Lech (river) fans also like?
Beyond Lech (river) itself, the audience over-indexes on Hawesko (7.63×), Chalkidiki (7.63×), 12 Monkeys (TV series) (7.63×), and Oliver Kahn (4.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lech (river). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.