Leine Audience in Germany

Leine logo

Leine has an estimated audience of 308,102 people in Germany. 62.2% are female, 37.8% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, Kingdom of Judah, Rhodiola, Catania, Caprivi Strip.

The average Leine fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, Kingdom of Judah, Rhodiola, with strongest over-indexing on Rossmann (1.58× the country average). Demographically, the Leine audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Leine fans

Demographic split for Leine audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.2
Estimated audience size308,102

Audience persona

The typical Leine fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Leine in Germany
RegionReachAffinity
Nordrhein-Westfalen72,3121.07×
Bayern48,1380.97×
Niedersachsen47,6931.59×
Baden-Württemberg41,6530.99×
Hessen21,5390.92×
Rheinland-Pfalz15,3440.99×
Sachsen14,7850.98×
Berlin12,9480.94×
Schleswig-Holstein11,2501.02×
Brandenburg9,2420.97×
Thüringen8,1821.04×
Hamburg7,4711.07×
Sachsen-Anhalt7,3000.91×
Mecklenburg-Vorpommern5,0180.85×
Saarland3,1400.83×
Bremen2,2250.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leine audience
BrandAffinityCategory
Rossmann1.58×Shopping
Kingdom of Judah2.73×Politics & Society
Rhodiola2.4×Health
Catania1.99×Travel & Leisure
Caprivi Strip2.1×
Boogie-woogie (dance)1.52×Music & Radio
Umut Bulut1.93×Sports
California University of Pennsylvania1.69×Business & Career
JR Aquino1.73×
Brookside2.35×Movies & TV
Hide My IP1.61×Technology & Electronics
Carlos Gracie, Jr.1.82×
Cash Cab (U.S. game show)1.64×Movies & TV
Coisas de Uma Cacheada1.62×
bysTaXx1.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leine audience
TraitClusterScore
Pet OwnershipJOY1.57
SustainabilityBALANCE1.07
DIY MentalityTHRILL1.01
ExtroversionTHRILL0.97
Family OrientationCONSERVATISM0.95
Need for SecurityCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Leine
CountryShare
Germany84.0%
Switzerland9.0%
United States3.7%

See Leine audiences in other countries

More River audiences in Germany

Frequently asked questions

How many fans does Leine have in Germany?

Leine has an estimated audience of 308,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Leine fans?

62.2% of Leine fans are female, 37.8% are male, with an average age of 40.2 years.

Which brands do Leine fans like most?

Leine fans show strongest brand affinity for Rossmann (1.58×), Kingdom of Judah (2.73×), and Rhodiola (2.4×) over the country average.

Where do Leine fans live in Germany?

Leine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,312), Bayern (reach 48,138), and Niedersachsen (reach 47,693). These three regions account for the largest share of the active audience.

What other brands do Leine fans also like?

Beyond Leine itself, the audience over-indexes on Kingdom of Judah (2.73×), Rhodiola (2.4×), Catania (1.99×), and Caprivi Strip (2.1×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.