Rascasse Audience Intelligence

Leine Audience in Germany

A data profile of the people who buy, follow and care about Leine in Germany — modelled from more than twelve digital signal sources. Leine has an estimated audience of 308,102 people in Germany.

#14among River in Germany#1600among POI in Germany#1363in Travel & Leisure

The average Leine fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Ryanair, Tour de France, Veterinary medicine, with strongest over-indexing on Ryanair (1.67× the country average).

Demographically, the Leine audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leine fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Ryanair.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leine profile in Germany.

Audience size
308K
in Germany
Gender
62.2%♀
37.8% male
Age
40.2
average years
Country rank
#16992
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leine fans

62.2% are female, 37.8% are male, average age 40.2.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Leine audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.2
Estimated audience size308,102
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Leine audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3921%
40-4926%
50+17%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Leine audience comes from Germany.

Worldwide audience distribution share by country for Leine
CountryShare
Germany83.8%
Switzerland9.1%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leine fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.63×
02Hamburg~7K1.06×
03Nordrhein-Westfalen~70K1.05×
04Thüringen~8K1.04×
05Sachsen~20K1.01×
06Schleswig-Holstein~10K1.00×
07Rheinland-Pfalz~20K0.99×
08Baden-Württemberg~40K0.97×
09Brandenburg~9K0.95×
10Bremen~2K0.94×
11Bayern~50K0.93×
12Sachsen-Anhalt~7K0.93×
13Hessen~20K0.91×
14Berlin~10K0.91×
15Saarland~3K0.88×
16Mecklenburg-Vorpommern~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Leine, Germany
0.87×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leine audience
#·InterestCategoryAffinity×
01Sports bettingGames3.60×
02Iron MaidenMusic & Radio3.45×
03FIS Alpine Ski World CupSports3.13×
04Tour de FranceSports2.52×
05Sandra BullockMovies & TV2.50×
06Non-alcoholic beverageFood & Beverages2.39×
07Veterinary medicineBusiness & Career2.27×
08ZooKids & Family2.11×
09Christmas marketFood & Beverages2.08×
10FlixBusCars & Mobility1.90×
11Hamburger SVSports1.82×
12Rail transportTravel & Leisure1.82×
13Solar energyHome & Garden1.80×
14Pet foodPets & Animals1.75×
15QVCMovies & TV1.69×
16RyanairTravel & Leisure1.67×
17Hardware storeHome & Garden1.67×
18Germany national football teamSports1.67×
19Schlager musicMusic & Radio1.63×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.75×
TraditionCONSERVATISM1.48×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leine audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.53×
Risk AppetiteTHRILL0.61×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leine have in Germany?

Leine has an estimated audience of 308,102 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Leine fans?

62.2% of Leine fans are female, 37.8% are male, with an average age of 40.2 years.

03

Which brands do Leine fans like most?

Leine fans show strongest brand affinity for Ryanair (1.67×), Tour de France (2.52×), and Veterinary medicine (2.27×) over the country average.

04

Where do Leine fans live in Germany?

Leine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Leine fans also like?

Beyond Leine itself, the audience over-indexes on Tour de France (2.52×), Veterinary medicine (2.27×), Pet food (1.75×), and Solar energy (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See Leine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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