Leine Audience in Germany
Leine has an estimated audience of 308,102 people in Germany. 62.2% are female, 37.8% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Pet food, Bonprix, 3. Liga, Veterinary medicine, Sports betting.
The average Leine fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Pet food, Bonprix, 3. Liga, with strongest over-indexing on Pet food (1.57× the country average). Demographically, the Leine audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Leine fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.2 |
| Estimated audience size | 308,102 |
Audience persona
The typical Leine fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,312 | 1.07× |
| Bayern | 48,138 | 0.97× |
| Niedersachsen | 47,693 | 1.59× |
| Baden-Württemberg | 41,653 | 0.99× |
| Hessen | 21,539 | 0.92× |
| Rheinland-Pfalz | 15,344 | 0.99× |
| Sachsen | 14,785 | 0.98× |
| Berlin | 12,948 | 0.94× |
| Schleswig-Holstein | 11,250 | 1.02× |
| Brandenburg | 9,242 | 0.97× |
| Thüringen | 8,182 | 1.04× |
| Hamburg | 7,471 | 1.07× |
| Sachsen-Anhalt | 7,300 | 0.91× |
| Mecklenburg-Vorpommern | 5,018 | 0.85× |
| Saarland | 3,140 | 0.83× |
| Bremen | 2,225 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 1.57× | Pets & Animals |
| Bonprix | 1.58× | Shopping |
| 3. Liga | 1.91× | Sports |
| Veterinary medicine | 1.68× | Business & Career |
| Sports betting | 2.35× | Games |
| Tour de France | 1.99× | Sports |
| Iron Maiden | 2.57× | Music & Radio |
| FIS Alpine Ski World Cup | 2.1× | Sports |
| Arnold Schwarzenegger | 1.65× | Movies & TV |
| Hape Kerkeling | 1.62× | Movies & TV |
| Dog grooming | 1.52× | Pets & Animals |
| Climate change | 1.99× | Home & Garden |
| S.S.C. Napoli | 1.87× | Sports |
| Yves Rocher (company) | 2.27× | Beauty & Wellness |
| Osteopathy | 2.73× | Health |
| CC cream | 1.69× | Beauty & Wellness |
| Volkswagen Beetle | 2.4× | Cars & Mobility |
| Die Flippers | 2.28× | Music & Radio |
| Peter Alexander | 1.63× | Music & Radio |
| Puhdys | 2.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Sustainability | BALANCE | 1.07 |
| DIY Mentality | THRILL | 1.01 |
| Extroversion | THRILL | 0.97 |
| Family Orientation | CONSERVATISM | 0.95 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.0% |
| Switzerland | 9.0% |
| United States | 3.7% |
See Leine audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Leine have in Germany?
Leine has an estimated audience of 308,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leine fans?
62.2% of Leine fans are female, 37.8% are male, with an average age of 40.2 years.
Which brands do Leine fans like most?
Leine fans show strongest brand affinity for Pet food (1.57×), Bonprix (1.58×), and 3. Liga (1.91×) over the country average.
Where do Leine fans live in Germany?
Leine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,312), Bayern (reach 48,138), and Niedersachsen (reach 47,693). These three regions account for the largest share of the active audience.
What other brands do Leine fans also like?
Beyond Leine itself, the audience over-indexes on Bonprix (1.58×), 3. Liga (1.91×), Veterinary medicine (1.68×), and Sports betting (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.