Life Audience in Germany
Life has an estimated audience of 1,688,867 people in Germany. 60.2% are female, 39.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Preacher (comics), Esra Erol, Natural rubber, Information sensitivity.
The average Life fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Preacher (comics), Esra Erol, with strongest over-indexing on Progressive rock (3.76× the country average). Demographically, the Life audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Lifestyle cluster
Demographics of Life fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.1 |
| Estimated audience size | 1,688,867 |
Audience persona
The typical Life fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 387,145 | 1.05× |
| Bayern | 296,885 | 1.09× |
| Baden-Württemberg | 237,519 | 1.03× |
| Niedersachsen | 169,276 | 1.03× |
| Hessen | 158,652 | 1.23× |
| Berlin | 86,003 | 1.14× |
| Sachsen | 83,661 | 1.01× |
| Rheinland-Pfalz | 77,622 | 0.92× |
| Schleswig-Holstein | 58,634 | 0.97× |
| Brandenburg | 48,914 | 0.93× |
| Sachsen-Anhalt | 43,671 | 1× |
| Hamburg | 39,929 | 1.05× |
| Thüringen | 39,214 | 0.91× |
| Mecklenburg-Vorpommern | 28,268 | 0.88× |
| Saarland | 17,513 | 0.84× |
| Bremen | 13,346 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.76× | Music & Radio |
| Preacher (comics) | 6.79× | Literature |
| Esra Erol | 4.56× | Movies & TV |
| Natural rubber | 1.63× | Cars & Mobility |
| Information sensitivity | 3.58× | Technology & Electronics |
| Euphonium | 6.86× | Music & Radio |
| Ireen Sheer | 1.73× | Music & Radio |
| Molly Hatchet | 7.84× | Music & Radio |
| Hauptschule | 4.47× | Kids & Family |
| Hà Tĩnh | 6.18× | Travel & Leisure |
| Surveillance aircraft | 2.55× | |
| Catania | 4.06× | Travel & Leisure |
| Celtic mythology | 2.41× | Arts & Culture |
| Caprivi Strip | 4.06× | |
| Glashütte | 1.8× | Travel & Leisure |
| vienna.info | 3.27× | Travel & Leisure |
| Google Home | 2.2× | Technology & Electronics |
| Throne of Glass | 2.13× | Literature |
| Scratching post | 2.2× | Pets & Animals |
| The Equalizer | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| Pet Ownership | JOY | 1.21 |
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.12 |
| Mindfulness | BALANCE | 1.03 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 5.7% |
| Japan | 4.5% |
See Life audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Life have in Germany?
Life has an estimated audience of 1,688,867 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Life fans?
60.2% of Life fans are female, 39.8% are male, with an average age of 39.1 years.
Which brands do Life fans like most?
Life fans show strongest brand affinity for Progressive rock (3.76×), Preacher (comics) (6.79×), and Esra Erol (4.56×) over the country average.
Where do Life fans live in Germany?
Life fans in Germany are most concentrated in Nordrhein-Westfalen (reach 387,145), Bayern (reach 296,885), and Baden-Württemberg (reach 237,519). These three regions account for the largest share of the active audience.
What other brands do Life fans also like?
Beyond Life itself, the audience over-indexes on Preacher (comics) (6.79×), Esra Erol (4.56×), Natural rubber (1.63×), and Information sensitivity (3.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.