Rascasse Audience Intelligence

Life Audience in United States

A data profile of the people who buy, follow and care about Life in United States — modelled from more than twelve digital signal sources. Life has an estimated audience of 11,850,118 people in United States.

#1981among Topic in United States#125in Health

The average Life fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Planet Fitness, Subway, with strongest over-indexing on Pinterest (1.74× the country average).

Demographically, the Life audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Life fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Pinterest.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Life profile in United States.

Audience size
11.9M
in United States
Gender
59.2%♀
40.8% male
Age
40.9
average years
Country rank
#3013
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Life fans

59.2% are female, 40.8% are male, average age 40.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Life audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.9
Estimated audience size11,850,118
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Life audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Life audience comes from United States.

Worldwide audience distribution share by country for Life
CountryShare
United States18.0%
China5.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Life fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.59×
02Alabama~300K1.53×
03Louisiana~200K1.49×
04Georgia~500K1.27×
05Florida~1M1.21×
06Arkansas~100K1.21×
07Kansas~100K1.21×
08Arizona~300K1.19×
09Texas~1M1.18×
10Oklahoma~200K1.16×
11Tennessee~300K1.15×
12South Carolina~200K1.15×
13Hawaii~60K1.13×
14North Carolina~400K1.12×
15Kentucky~200K1.08×
16Alaska~30K1.07×
17Indiana~200K1.06×
18California~1.5M1.03×
19Missouri~200K1.03×
20Virginia~300K1.02×
21Idaho~60K1.02×
22West Virginia~60K1.02×
23Maryland~200K1.00×
24Michigan~300K0.98×
25Ohio~300K0.95×
26Rhode Island~40K0.94×
27New Mexico~60K0.93×
28Pennsylvania~400K0.92×
29Illinois~400K0.92×
30New Jersey~300K0.92×
31Nevada~100K0.92×
32Delaware~30K0.92×
33North Dakota~20K0.92×
34New York~600K0.91×
35Washington~200K0.89×
36Nebraska~50K0.88×
37Colorado~200K0.86×
38South Dakota~20K0.86×
39Oregon~100K0.85×
40Iowa~80K0.84×
41Wyoming~10K0.84×
42Minnesota~100K0.83×
43Connecticut~100K0.83×
44Wisconsin~100K0.82×
45Washington, District of Columbia~30K0.82×
46Montana~30K0.82×
47Utah~90K0.81×
48Massachusetts~200K0.80×
49Maine~30K0.78×
50New Hampshire~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Life, United States
0.74×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Life audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.57×
02MetaphysicsBusiness & Career2.50×
03Planet FitnessSports2.01×
04Discount storesShopping1.94×
05BiologyHealth1.94×
06Real propertyHome & Garden1.94×
07Britney SpearsMusic & Radio1.94×
08SubwayFood & Beverages1.92×
09RadioTechnology & Electronics1.90×
10FedExBusiness & Career1.80×
11IKEAHome & Garden1.79×
12PinterestInternet & Social Media1.74×
13Pizza HutFood & Beverages1.71×
14TMZInternet & Social Media1.69×
15Shopping mallsShopping1.68×
16TV talkshowsMovies & TV1.61×
17RedditInternet & Social Media1.60×
18Trader Joe'sShopping1.58×
19Mortgage loansBusiness & Career1.53×
20NordstromShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Life audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
Price SensitivityPREMIUM1.48×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Life audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.95×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Life have in United States?

Life has an estimated audience of 11,850,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Life fans?

59.2% of Life fans are female, 40.8% are male, with an average age of 40.9 years.

03

Which brands do Life fans like most?

Life fans show strongest brand affinity for Pinterest (1.74×), Planet Fitness (2.01×), and Subway (1.92×) over the country average.

04

Where do Life fans live in United States?

Life fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Life fans also like?

Beyond Life itself, the audience over-indexes on Planet Fitness (2.01×), Subway (1.92×), Metaphysics (2.5×), and Pizza Hut (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →