Life Audience in United States

Life logo

Life has an estimated audience of 11,850,118 people in United States. 59.2% are female, 40.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Historic site, Vocal harmony, Grinch.

The average Life fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (15.73× the country average). Demographically, the Life audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Lifestyle cluster

Demographics of Life fans

Demographic split for Life audience in United States
MetricValue
Female59.2%
Male40.8%
Average age40.9
Estimated audience size11,850,118

Audience persona

The typical Life fan in United States is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Life in United States
RegionReachAffinity
California1,388,8921.07×
Texas1,273,9071.25×
Florida1,013,2881.26×
New York631,7760.95×
Georgia480,8581.32×
North Carolina417,9231.17×
Illinois378,1660.96×
Pennsylvania369,9520.93×
Ohio354,2810.97×
Michigan310,4551×
Virginia303,3301.05×
Arizona293,6251.21×
New Jersey284,5150.94×
Tennessee278,9581.17×
Alabama252,7251.53×
Indiana234,7021.08×
Washington224,5180.94×
Louisiana218,3691.43×
Maryland208,5441.02×
South Carolina206,4031.16×
Missouri199,1951.04×
Massachusetts192,8300.83×
Colorado166,2210.89×
Kentucky157,9111.06×
Oklahoma154,8151.18×
Mississippi151,9951.56×
Wisconsin145,6990.82×
Minnesota142,7880.84×
Oregon118,1400.87×
Kansas117,2121.26×
Arkansas116,7241.2×
Nevada105,8700.92×
Connecticut98,5180.83×
Utah86,2860.81×
Iowa79,9240.82×
Idaho59,8941.01×
Hawaii56,8541.12×
New Mexico54,6310.92×
West Virginia53,3230.97×
Nebraska51,1040.86×
Rhode Island34,1480.91×
New Hampshire33,0810.71×
Maine31,6620.75×
Delaware29,1540.89×
Washington, District of Columbia28,9850.81×
Montana25,4190.77×
Alaska24,6710.97×
South Dakota21,0430.77×
North Dakota20,5570.84×
Vermont13,3520.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Life audience
BrandAffinityCategory
Goop15.73×Internet & Social Media
Governor of Michigan18.77×Politics & Society
Historic site9.77×Arts & Culture
Vocal harmony9.96×Music & Radio
Grinch8.01×Movies & TV
Wok12.99×Food & Beverages
Google Home11.39×Technology & Electronics
Hibachi13.59×Food & Beverages
headspace14.93×Health
Cherish (group)17.28×Music & Radio
Grace Slick13.75×Music & Radio
Fairy godmother11.38×Literature
Hipster14.62×Politics & Society
No Escape (1994 film)14.5×Movies & TV
TV Fanatic13.18×Movies & TV
El Paso County, Colorado15.85×Travel & Leisure
Kikar HaShabbat18.61×News
La Jolla10.07×Travel & Leisure
Guitarist (magazine)12.37×Music & Radio
Mathcore8.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Life audience
TraitClusterScore
Price SensitivityPREMIUM1.41
ExtroversionTHRILL1.28
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.23
Community OrientationOPEN1.21
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Life
CountryShare
United States18.0%
China5.7%
Japan4.5%

See Life audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Life have in United States?

Life has an estimated audience of 11,850,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Life fans?

59.2% of Life fans are female, 40.8% are male, with an average age of 40.9 years.

Which brands do Life fans like most?

Life fans show strongest brand affinity for Goop (15.73×), Governor of Michigan (18.77×), and Historic site (9.77×) over the country average.

Where do Life fans live in United States?

Life fans in United States are most concentrated in California (reach 1,388,892), Texas (reach 1,273,907), and Florida (reach 1,013,288). These three regions account for the largest share of the active audience.

What other brands do Life fans also like?

Beyond Life itself, the audience over-indexes on Governor of Michigan (18.77×), Historic site (9.77×), Vocal harmony (9.96×), and Grinch (8.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.