Love to Travel Audience in Germany
A data profile of the people who buy, follow and care about Love to Travel in Germany — modelled from more than twelve digital signal sources. Love to Travel has an estimated audience of 490,861 people in Germany.
The average Love to Travel fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Grapefruit juice, Travel Blogger, Livemusic, with strongest over-indexing on Grapefruit juice (68.88× the country average).
Demographically, the Love to Travel audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Love to Travel fan in Germany is more female, around 32.0 years old, with strong Travelling tendencies and a notable affinity for Grapefruit juice.
At a glance
The key figures that characterise the Love to Travel profile in Germany.
Search interest · 12-month trend
Demographics of Love to Travel fans
60.1% are female, 39.9% are male, average age 32.0.
Gender split
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 32.0 |
| Estimated audience size | 490,861 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Love to Travel audience comes from Germany.
| Country | Share |
|---|---|
| India | 14.5% |
| China | 13.6% |
| United States | 13.1% |
Geography
Where the Love to Travel audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.18× | |
| 02 | Schleswig-Holstein | ~20K | 1.14× | |
| 03 | Hamburg | ~10K | 1.09× | |
| 04 | Rheinland-Pfalz | ~30K | 1.08× | |
| 05 | Saarland | ~6K | 1.05× | |
| 06 | Sachsen | ~20K | 1.03× | |
| 07 | Thüringen | ~10K | 1.01× | |
| 08 | Mecklenburg-Vorpommern | ~9K | 1.00× | |
| 09 | Berlin | ~20K | 0.99× | |
| 10 | Sachsen-Anhalt | ~10K | 0.99× | |
| 11 | Niedersachsen | ~50K | 0.96× | |
| 12 | Hessen | ~30K | 0.93× | |
| 13 | Baden-Württemberg | ~60K | 0.89× | |
| 14 | Bayern | ~70K | 0.86× | |
| 15 | Nordrhein-Westfalen | ~90K | 0.84× | |
| 16 | Bremen | 0.00× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Love to Travel audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grapefruit juice | Food & Beverages | 68.88× | ||
| 02 | Travel Blogger | Travel & Leisure | 11.25× | ||
| 03 | Sunday Brunch | Kids & Family | 8.19× | ||
| 04 | Cultural heritage | Politics & Society | 7.57× | ||
| 05 | Travel agency | Travel & Leisure | 7.54× | ||
| 06 | Expedia | Travel & Leisure | 6.91× | ||
| 07 | Road trip | Travel & Leisure | 5.85× | ||
| 08 | Wizz Air | Travel & Leisure | 5.18× | ||
| 09 | Livemusic | Music & Radio | 4.86× | ||
| 10 | TripAdvisor | Travel & Leisure | 4.70× | ||
| 11 | Skyscanner | Travel & Leisure | 4.61× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 4.52× | ||
| 13 | Crime fiction | Literature | 4.17× | ||
| 14 | Beaches | Travel & Leisure | 4.14× | ||
| 15 | Robert Redford | Movies & TV | 4.07× | ||
| 16 | Unique Gifts | Shopping | 3.86× | ||
| 17 | Extreme sport | Sports | 3.30× | ||
| 18 | Ski resort | Travel & Leisure | 3.20× | ||
| 19 | Ryanair | Travel & Leisure | 3.02× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.98× |
Personality of the Love to Travel audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.32× | |
| Quality Awareness | PREMIUM | 2.13× | |
| Risk Appetite | THRILL | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.84× |
Frequently asked questions
How many fans does Love to Travel have in Germany?
Love to Travel has an estimated audience of 490,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Love to Travel fans?
60.1% of Love to Travel fans are female, 39.9% are male, with an average age of 32.0 years.
Which brands do Love to Travel fans like most?
Love to Travel fans show strongest brand affinity for Grapefruit juice (68.88×), Travel Blogger (11.25×), and Livemusic (4.86×) over the country average.
Where do Love to Travel fans live in Germany?
Love to Travel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Love to Travel fans also like?
Beyond Love to Travel itself, the audience over-indexes on Travel Blogger (11.25×), Livemusic (4.86×), Beaches (4.14×), and Expedia (6.91×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Love to Travel audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love to Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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