Love to Travel Audience in Germany
Love to Travel has an estimated audience of 490,861 people in Germany. 60.1% are female, 39.9% are male, average age 32.0. Top regions: Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Braine-l'Alleud, Artistic inspiration, Home construction, Nurse education.
The average Love to Travel fan in Germany is 32.0 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Braine-l'Alleud, Artistic inspiration, with strongest over-indexing on Progressive rock (3.72× the country average). Demographically, the Love to Travel audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Love to Travel fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 32.0 |
| Estimated audience size | 490,861 |
Audience persona
The typical Love to Travel fan in Germany is more female, around 32.0 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 40,778 | 0.86× |
| Baden-Württemberg | 38,979 | 0.58× |
| Nordrhein-Westfalen | 38,261 | 0.36× |
| Bayern | 33,869 | 0.43× |
| Rheinland-Pfalz | 33,310 | 1.35× |
| Brandenburg | 29,651 | 1.95× |
| Schleswig-Holstein | 28,698 | 1.63× |
| Sachsen | 27,689 | 1.15× |
| Hessen | 25,474 | 0.68× |
| Berlin | 21,563 | 0.98× |
| Thüringen | 17,615 | 1.41× |
| Hamburg | 16,566 | 1.49× |
| Saarland | 14,957 | 2.48× |
| Mecklenburg-Vorpommern | 10,031 | 1.07× |
| Sachsen-Anhalt | 5,703 | 0.45× |
| Bremen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.72× | Music & Radio |
| Braine-l'Alleud | 60.21× | Travel & Leisure |
| Artistic inspiration | 2.24× | Arts & Culture |
| Home construction | 1.51× | Home & Garden |
| Nurse education | 3.85× | Kids & Family |
| Natural rubber | 3.35× | Cars & Mobility |
| Gudrun Sjödén | 4.12× | Fashion & Accessoires |
| Gil Ofarim | 1.63× | Music & Radio |
| Product design | 2.03× | Business & Career |
| Headhunters (film) | 3.28× | Movies & TV |
| Cachorro | 2.34× | Pets & Animals |
| Business English | 1.63× | Business & Career |
| Caprivi Strip | 5.71× | |
| Home Delivery | 1.61× | Food & Beverages |
| Bounce (film) | 5.73× | Movies & TV |
| Graham Greene (actor) | 2.11× | |
| Janitor | 3.26× | Home & Garden |
| Pantsuit | 3.45× | Fashion & Accessoires |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| The Hurlingham Club | 9.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.61 |
| Sustainability | BALANCE | 2.04 |
| Sports Activity | POWER | 2.01 |
| Quality Awareness | PREMIUM | 1.53 |
| Luxury Orientation | PREMIUM | 1.49 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 14.5% |
| China | 13.6% |
| United States | 13.1% |
See Love to Travel audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Love to Travel have in Germany?
Love to Travel has an estimated audience of 490,861 people in Germany, concentrated in Niedersachsen and Baden-Württemberg.
What is the gender split and age of Love to Travel fans?
60.1% of Love to Travel fans are female, 39.9% are male, with an average age of 32.0 years.
Which brands do Love to Travel fans like most?
Love to Travel fans show strongest brand affinity for Progressive rock (3.72×), Braine-l'Alleud (60.21×), and Artistic inspiration (2.24×) over the country average.
Where do Love to Travel fans live in Germany?
Love to Travel fans in Germany are most concentrated in Niedersachsen (reach 40,778), Baden-Württemberg (reach 38,979), and Nordrhein-Westfalen (reach 38,261). These three regions account for the largest share of the active audience.
What other brands do Love to Travel fans also like?
Beyond Love to Travel itself, the audience over-indexes on Braine-l'Alleud (60.21×), Artistic inspiration (2.24×), Home construction (1.51×), and Nurse education (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love to Travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.