Madchester Audience in Germany
Madchester has an estimated audience of 2,155,523 people in Germany. 49.4% are female, 50.6% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Dog breed, Home construction, Progressive rock, Natural rubber, Minestrone.
The average Madchester fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (2.89× the country average). Demographically, the Madchester audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Madchester fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 33.2 |
| Estimated audience size | 2,155,523 |
Audience persona
The typical Madchester fan in Germany is balanced, around 33.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,282 | 0.32× |
| Bayern | 104,651 | 0.3× |
| Berlin | 92,563 | 0.96× |
| Baden-Württemberg | 87,571 | 0.3× |
| Thüringen | 72,222 | 1.31× |
| Niedersachsen | 71,733 | 0.34× |
| Sachsen-Anhalt | 70,142 | 1.26× |
| Rheinland-Pfalz | 67,106 | 0.62× |
| Hessen | 65,289 | 0.4× |
| Brandenburg | 65,010 | 0.97× |
| Mecklenburg-Vorpommern | 61,690 | 1.5× |
| Saarland | 61,326 | 2.32× |
| Bremen | 60,182 | 3.26× |
| Sachsen | 58,392 | 0.55× |
| Schleswig-Holstein | 57,474 | 0.74× |
| Hamburg | 40,972 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.89× | Pets & Animals |
| Home construction | 1.54× | Home & Garden |
| Progressive rock | 2.5× | Music & Radio |
| Natural rubber | 1.91× | Cars & Mobility |
| Minestrone | 1.54× | Food & Beverages |
| Graham Greene (actor) | 2.22× | |
| Winemaking | 2.55× | Food & Beverages |
| Rhodiola | 4.79× | Health |
| Oliver Kahn | 1.64× | Sports |
| Riffle | 5.07× | Politics & Society |
| Catania | 3.33× | Travel & Leisure |
| Paul Dano | 1.72× | Movies & TV |
| Ayrton Senna | 1.79× | Sports |
| Google Wallet | 1.59× | Technology & Electronics |
| Wacker Neuson | 1.86× | Business & Career |
| MS Mode | 2.01× | Fashion & Accessoires |
| Cadbury World | 2.27× | Travel & Leisure |
| Mido (footballer) | 1.6× | Sports |
| Jumia | 2.03× | Fashion & Accessoires |
| The Bugaboos | 1.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.08 |
| Extroversion | THRILL | 1.76 |
| Mindfulness | BALANCE | 1.57 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Travelling | THRILL | 1.42 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| China | 6.4% |
| United Kingdom | 5.3% |
See Madchester audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Madchester have in Germany?
Madchester has an estimated audience of 2,155,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Madchester fans?
49.4% of Madchester fans are female, 50.6% are male, with an average age of 33.2 years.
Which brands do Madchester fans like most?
Madchester fans show strongest brand affinity for Dog breed (2.89×), Home construction (1.54×), and Progressive rock (2.5×) over the country average.
Where do Madchester fans live in Germany?
Madchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,282), Bayern (reach 104,651), and Berlin (reach 92,563). These three regions account for the largest share of the active audience.
What other brands do Madchester fans also like?
Beyond Madchester itself, the audience over-indexes on Home construction (1.54×), Progressive rock (2.5×), Natural rubber (1.91×), and Minestrone (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Madchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.