Rascasse Audience Intelligence

Madchester Audience in Germany

A data profile of the people who buy, follow and care about Madchester in Germany — modelled from more than twelve digital signal sources. Madchester has an estimated audience of 2,155,523 people in Germany.

#1805among Topic in Germany#252in Music & Radio

The average Madchester fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Livemusic, Harry Potter, Tour de France, with strongest over-indexing on Livemusic (2.97× the country average).

Demographically, the Madchester audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Madchester fan in Germany is balanced, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Livemusic.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madchester profile in Germany.

Audience size
2.2M
in Germany
Gender
49.4%♀
50.6% male
Age
33.2
average years
Country rank
#3097
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madchester fans

49.4% are female, 50.6% are male, average age 33.2.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Madchester audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age33.2
Estimated audience size2,155,523
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Madchester audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Madchester audience comes from Germany.

Worldwide audience distribution share by country for Madchester
CountryShare
United States30.5%
China6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madchester audience in Germany is strongest.

Fig. 05

Top regions by affinity

Madchester fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.10×
02Bremen~20K1.07×
03Thüringen~60K1.04×
04Mecklenburg-Vorpommern~40K1.03×
05Berlin~100K1.02×
06Sachsen-Anhalt~60K1.01×
07Brandenburg~70K1.00×
08Hamburg~50K1.00×
09Schleswig-Holstein~80K0.98×
10Rheinland-Pfalz~100K0.97×
11Sachsen~100K0.96×
12Niedersachsen~200K0.92×
13Hessen~200K0.92×
14Baden-Württemberg~300K0.89×
15Bayern~300K0.87×
16Nordrhein-Westfalen~400K0.85×
Fig. 06

Affinity by region

Affinity by region — Madchester, Germany
0.85×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madchester audience
#·InterestCategoryAffinity×
01MetallicaMusic & Radio5.26×
02Gothic fashionFashion & Accessoires4.12×
03David BowieMusic & Radio4.06×
04FIS Alpine Ski World CupSports3.86×
05ThomannShopping3.68×
06Tour de FranceSports3.38×
07Robert RedfordMovies & TV3.14×
08LivemusicMusic & Radio2.97×
09MinecraftGames2.88×
10FinchMusic & Radio2.65×
11Hard rockMusic & Radio2.56×
12Punk rockMusic & Radio2.47×
13FressnapfShopping2.23×
14BatmanMovies & TV2.14×
15SupermanMovies & TV1.84×
16RyanairTravel & Leisure1.79×
17Contemporary artArts & Culture1.68×
18RedditInternet & Social Media1.58×
19Harry PotterMovies & TV1.57×
20Jazz musicMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madchester audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Pet OwnershipJOY1.44×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madchester audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Need for SecurityCONSERVATISM0.66×
Family OrientationCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madchester have in Germany?

Madchester has an estimated audience of 2,155,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Madchester fans?

49.4% of Madchester fans are female, 50.6% are male, with an average age of 33.2 years.

03

Which brands do Madchester fans like most?

Madchester fans show strongest brand affinity for Livemusic (2.97×), Harry Potter (1.57×), and Tour de France (3.38×) over the country average.

04

Where do Madchester fans live in Germany?

Madchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Madchester fans also like?

Beyond Madchester itself, the audience over-indexes on Harry Potter (1.57×), Tour de France (3.38×), Batman (2.14×), and Thomann (3.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Madchester audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Madchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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