Rascasse Audience Intelligence

Madchester Audience in United States

A data profile of the people who buy, follow and care about Madchester in United States — modelled from more than twelve digital signal sources. Madchester has an estimated audience of 16,610,947 people in United States.

#1416among Topic in United States#132in Music & Radio

The average Madchester fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vintage clothing, Britney Spears, Gothic fashion, with strongest over-indexing on Vintage clothing (2.04× the country average).

Demographically, the Madchester audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madchester fan in United States is more female, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Vintage clothing.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madchester profile in United States.

Audience size
16.6M
in United States
Gender
55.9%♀
44.1% male
Age
35.3
average years
Country rank
#2072
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madchester fans

55.9% are female, 44.1% are male, average age 35.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Madchester audience in United States
MetricValue
Female55.9%
Male44.1%
Average age35.3
Estimated audience size16,610,947
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Madchester audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Madchester audience comes from United States.

Worldwide audience distribution share by country for Madchester
CountryShare
United States30.5%
China6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madchester audience in United States is strongest.

Fig. 05

Top regions by affinity

Madchester fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.24×
02Alaska~40K1.22×
03Montana~50K1.13×
04Maine~60K1.08×
05South Dakota~40K1.08×
06New Hampshire~70K1.07×
07Rhode Island~60K1.06×
08Massachusetts~300K1.05×
09Washington, District of Columbia~50K1.05×
10Idaho~90K1.03×
11Delaware~50K1.02×
12Nebraska~80K1.01×
13West Virginia~80K1.01×
14North Dakota~30K1.01×
15Oregon~200K1.00×
16New Mexico~80K1.00×
17Hawaii~70K1.00×
18Connecticut~200K0.98×
19Iowa~100K0.98×
20Arkansas~100K0.98×
21Mississippi~100K0.98×
22Kansas~100K0.98×
23New York~900K0.97×
24Oklahoma~200K0.97×
25Louisiana~200K0.96×
26Kentucky~200K0.96×
27Nevada~200K0.96×
28Utah~100K0.96×
29California~1.5M0.95×
30Alabama~200K0.95×
31South Carolina~200K0.94×
32Wisconsin~200K0.94×
33Washington~300K0.93×
34Indiana~300K0.93×
35Maryland~300K0.93×
36Missouri~200K0.93×
37Minnesota~200K0.93×
38Virginia~400K0.92×
39Arizona~300K0.92×
40Tennessee~300K0.92×
41Colorado~200K0.92×
42Pennsylvania~500K0.91×
43Illinois~500K0.91×
44New Jersey~400K0.91×
45Michigan~400K0.90×
46Ohio~500K0.89×
47North Carolina~400K0.89×
48Georgia~500K0.88×
49Florida~900K0.79×
50Texas~1M0.78×
Fig. 06

Affinity by region

Affinity by region — Madchester, United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madchester audience
#·InterestCategoryAffinity×
01Iron MaidenMusic & Radio3.75×
02Led ZeppelinMusic & Radio2.86×
03MetallicaMusic & Radio2.64×
04Nu metalMusic & Radio2.63×
05Gothic fashionFashion & Accessoires2.20×
06GrungeMusic & Radio2.07×
07Johnny DeppMovies & TV2.06×
08Vintage clothingFashion & Accessoires2.04×
09Paul McCartneyMusic & Radio2.02×
10Hello KittyKids & Family1.84×
11Non-alcoholic beverageFood & Beverages1.81×
12Teyana TaylorMovies & TV1.81×
13Britney SpearsMusic & Radio1.78×
14Millie Bobby BrownMovies & TV1.67×
15Art exhibitionArts & Culture1.64×
16AerobicsSports1.61×
17Body modificationBeauty & Wellness1.60×
18FanaticsFashion & Accessoires1.59×
19CappuccinoFood & Beverages1.59×
20GraffitiArts & Culture1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madchester audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.60×
Career OrientationPOWER1.19×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madchester audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madchester have in United States?

Madchester has an estimated audience of 16,610,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Madchester fans?

55.9% of Madchester fans are female, 44.1% are male, with an average age of 35.3 years.

03

Which brands do Madchester fans like most?

Madchester fans show strongest brand affinity for Vintage clothing (2.04×), Britney Spears (1.78×), and Gothic fashion (2.2×) over the country average.

04

Where do Madchester fans live in United States?

Madchester fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Madchester fans also like?

Beyond Madchester itself, the audience over-indexes on Britney Spears (1.78×), Gothic fashion (2.2×), Millie Bobby Brown (1.67×), and Non-alcoholic beverage (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Madchester audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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