Rascasse Audience Intelligence

Maredo Target Market in Germany

A data profile of the people who buy, follow and care about Maredo in Germany — modelled from more than twelve digital signal sources. Maredo has an estimated audience of 253,688 people in Germany.

#15among Restaurants in Germany#2475among Brand in Germany#939in Food & Beverages

The average Maredo fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg.

Top brand affinities include Asado, Flank steak, Netto Marken-Discount, with strongest over-indexing on Asado (60.09× the country average).

Demographically, the Maredo audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maredo fan in Germany is balanced, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Asado.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maredo profile in Germany.

Audience size
254K
in Germany
Gender
46.5%♀
53.5% male
Age
45.4
average years
Country rank
#19467
Brand in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maredo

46.5% are female, 53.5% are male, average age 45.4.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Maredo audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age45.4
Estimated audience size253,688
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Maredo audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3918%
40-4931%
50+30%
Fig. 04

Worldwide distribution

71.5%

of the worldwide Maredo audience comes from Germany.

Worldwide audience distribution share by country for Maredo
CountryShare
Germany71.5%
Croatia15.9%
Austria4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maredo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maredo customers by region in Germany
#RegionReachAffinity×
01Berlin~90K7.46×
02Nordrhein-Westfalen~100K1.64×
03Hessen~30K1.27×
04Brandenburg~10K1.27×
05Baden-Württemberg~30K0.83×
06Bremen~2K0.76×
07Hamburg~4K0.69×
08Saarland~2K0.68×
09Mecklenburg-Vorpommern~3K0.58×
10Sachsen-Anhalt~4K0.55×
11Thüringen~4K0.55×
12Niedersachsen~10K0.52×
13Rheinland-Pfalz~7K0.52×
14Sachsen~7K0.50×
15Schleswig-Holstein~5K0.50×
16Bayern~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Maredo, Germany
0.40×1.00×7.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maredo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maredo audience
#·InterestCategoryAffinity×
01AsadoFood & Beverages60.09×
02ChorizoFood & Beverages45.98×
03Flank steakFood & Beverages41.34×
04FriezeHome & Garden9.18×
05SteakhouseFood & Beverages8.28×
06NordseeFood & Beverages6.19×
07Electronic data interchangeTechnology & Electronics5.58×
08SteakFood & Beverages4.78×
09Holiday cottageTravel & Leisure4.50×
10TargobankBusiness & Career4.45×
11RefrigeratorHome & Garden3.98×
12Roland KaiserMusic & Radio3.39×
13Netto Marken-DiscountShopping3.06×
14BauhausShopping2.94×
15PostbankBusiness & Career2.79×
16CHECK24Business & Career2.68×
17HornbachShopping2.57×
18REWEShopping2.51×
19WikipediaInternet & Social Media2.47×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maredo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maredo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
Quality AwarenessPREMIUM1.72×
Risk AppetiteTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maredo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maredo's target market in Germany?

Maredo's target market in Germany covers an estimated 253,688 people, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Maredo customers?

46.5% of the Maredo audience are female, 53.5% are male, with an average age of 45.4 years.

03

Which brands do Maredo fans like most?

Maredo fans show strongest brand affinity for Asado (60.09×), Flank steak (41.34×), and Netto Marken-Discount (3.06×) over the country average.

04

Where do Maredo fans live in Germany?

Maredo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Berlin (reach ~90K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Maredo fans also like?

Beyond Maredo itself, the audience over-indexes on Flank steak (41.34×), Netto Marken-Discount (3.06×), Steakhouse (8.28×), and Chorizo (45.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Maredo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maredo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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