Maredo Audience in Germany
Maredo has an estimated audience of 273,435 people in Germany. 46.5% are female, 53.5% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities: Asado, Flank steak, Netto Marken-Discount, Steakhouse, Chorizo.
The average Maredo fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities include Asado, Flank steak, Netto Marken-Discount, with strongest over-indexing on Asado (60.09× the country average). Demographically, the Maredo audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Maredo fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 45.4 |
| Estimated audience size | 273,435 |
Audience persona
The typical Maredo fan in Germany is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Asado.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,569 | 1.8× |
| Berlin | 68,908 | 5.64× |
| Baden-Württemberg | 34,736 | 0.93× |
| Hessen | 31,680 | 1.52× |
| Bayern | 18,669 | 0.42× |
| Niedersachsen | 15,061 | 0.57× |
| Brandenburg | 9,387 | 1.11× |
| Rheinland-Pfalz | 6,950 | 0.51× |
| Sachsen | 6,520 | 0.49× |
| Hamburg | 4,689 | 0.76× |
| Schleswig-Holstein | 4,072 | 0.41× |
| Sachsen-Anhalt | 2,632 | 0.37× |
| Thüringen | 2,060 | 0.3× |
| Mecklenburg-Vorpommern | 1,648 | 0.32× |
| Bremen | 1,499 | 0.64× |
| Saarland | 755 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Asado | 60.09× | Food & Beverages |
| Flank steak | 41.34× | Food & Beverages |
| Netto Marken-Discount | 3.06× | Shopping |
| Steakhouse | 8.28× | Food & Beverages |
| Chorizo | 45.98× | Food & Beverages |
| Bauhaus | 2.94× | Shopping |
| Targobank | 4.45× | Business & Career |
| Natural World | 2.95× | Fashion & Accessoires |
| Nordsee | 6.19× | Food & Beverages |
| Aral AG | 2.89× | Cars & Mobility |
| Wetter.com | 2.88× | Home & Garden |
| REWE | 2.51× | Shopping |
| Borussia Dortmund | 1.64× | Sports |
| Steak | 4.78× | Food & Beverages |
| Electronic data interchange | 5.58× | Technology & Electronics |
| Hornbach | 2.57× | Shopping |
| Wikipedia | 2.47× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Postbank | 2.79× | Business & Career |
| Holiday cottage | 4.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Convenience Orientation | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.47 |
| Urban Lifestyle | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.1% |
| Croatia | 15.0% |
| Austria | 4.1% |
See Maredo audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
Frequently asked questions
How many fans does Maredo have in Germany?
Maredo has an estimated audience of 273,435 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Maredo fans?
46.5% of Maredo fans are female, 53.5% are male, with an average age of 45.4 years.
Which brands do Maredo fans like most?
Maredo fans show strongest brand affinity for Asado (60.09×), Flank steak (41.34×), and Netto Marken-Discount (3.06×) over the country average.
Where do Maredo fans live in Germany?
Maredo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,569), Berlin (reach 68,908), and Baden-Württemberg (reach 34,736). These three regions account for the largest share of the active audience.
What other brands do Maredo fans also like?
Beyond Maredo itself, the audience over-indexes on Flank steak (41.34×), Netto Marken-Discount (3.06×), Steakhouse (8.28×), and Chorizo (45.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maredo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.