Rascasse Audience Intelligence

Markus Söder Audience in Germany

A data profile of the people who buy, follow and care about Markus Söder in Germany — modelled from more than twelve digital signal sources. Markus Söder has an estimated audience of 2,335,947 people in Germany.

#9among Politician in Germany#202among Person in Germany#97in Politics & Society

The average Markus Söder fan in Germany is 41.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Tagesschau, with strongest over-indexing on Telegram (6.67× the country average).

Demographically, the Markus Söder audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Markus Söder fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Markus Söder profile in Germany.

Audience size
2.3M
in Germany
Gender
44.2%♀
55.8% male
Age
41.8
average years
Country rank
#2850
Person in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Markus Söder fans

44.2% are female, 55.8% are male, average age 41.8.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Markus Söder audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age41.8
Estimated audience size2,335,947
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Markus Söder audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4926%
50+24%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Markus Söder audience comes from Germany.

Worldwide audience distribution share by country for Markus Söder
CountryShare
Germany90.6%
Austria2.5%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Markus Söder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Markus Söder fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K2.13×
02Sachsen~100K1.11×
03Thüringen~60K1.11×
04Niedersachsen~200K0.96×
05Brandenburg~70K0.96×
06Baden-Württemberg~300K0.95×
07Sachsen-Anhalt~60K0.95×
08Rheinland-Pfalz~100K0.92×
09Schleswig-Holstein~70K0.92×
10Hessen~200K0.90×
11Mecklenburg-Vorpommern~40K0.90×
12Nordrhein-Westfalen~400K0.89×
13Hamburg~40K0.88×
14Saarland~20K0.85×
15Berlin~80K0.84×
16Bremen~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Markus Söder, Germany
0.75×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Markus Söder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Markus Söder audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family14.09×
02Scotland national football teamSports10.71×
03Love ActuallyMovies & TV10.50×
04Earth DayPolitics & Society10.48×
05Wales national football teamSports10.47×
06Ramadan (calendar month)Politics & Society9.73×
07Small Business AdministrationBusiness & Career8.35×
08New Year's EveHome & Garden7.94×
09TelegramInternet & Social Media6.67×
10TrelloInternet & Social Media5.94×
11FundraisingBusiness & Career4.97×
12Junge FreiheitNews3.90×
13Political scienceBusiness & Career3.89×
14Roland KaiserMusic & Radio2.80×
15TagesschauMovies & TV2.78×
16FocusNews2.70×
17Markus LanzMovies & TV2.66×
18VacationsTravel & Leisure2.19×
19NatureHome & Garden1.75×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Markus Söder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Markus Söder audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.52×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Markus Söder audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Design AffinityPREMIUM0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Markus Söder have in Germany?

Markus Söder has an estimated audience of 2,335,947 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Markus Söder fans?

44.2% of Markus Söder fans are female, 55.8% are male, with an average age of 41.8 years.

03

Which brands do Markus Söder fans like most?

Markus Söder fans show strongest brand affinity for Telegram (6.67×), Love Actually (10.5×), and Tagesschau (2.78×) over the country average.

04

Where do Markus Söder fans live in Germany?

Markus Söder fans in Germany are most concentrated in Bayern (reach ~800K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Markus Söder fans also like?

Beyond Markus Söder itself, the audience over-indexes on Love Actually (10.5×), Tagesschau (2.78×), Fundraising (4.97×), and Earth Day (10.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Markus Söder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Markus Söder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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