Martyrs' Audience in Germany
Martyrs' has an estimated audience of 310,933 people in Germany. 50.8% are female, 49.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Lieferando.de, Family, Stuttgart, Self care.
The average Martyrs' fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Lieferando.de, Family, with strongest over-indexing on Vacations (2.5× the country average). Demographically, the Martyrs' audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Martyrs' fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.1 |
| Estimated audience size | 310,933 |
Audience persona
The typical Martyrs' fan in Germany is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,176 | 1.13× |
| Bayern | 47,182 | 0.94× |
| Baden-Württemberg | 38,098 | 0.9× |
| Niedersachsen | 31,580 | 1.05× |
| Hessen | 25,886 | 1.09× |
| Sachsen | 15,340 | 1.01× |
| Berlin | 15,105 | 1.09× |
| Rheinland-Pfalz | 14,975 | 0.96× |
| Schleswig-Holstein | 11,004 | 0.99× |
| Brandenburg | 9,506 | 0.99× |
| Sachsen-Anhalt | 7,772 | 0.96× |
| Thüringen | 7,640 | 0.96× |
| Hamburg | 7,324 | 1.04× |
| Mecklenburg-Vorpommern | 5,137 | 0.87× |
| Saarland | 3,686 | 0.97× |
| Bremen | 2,815 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.5× | Travel & Leisure |
| Lieferando.de | 1.99× | Food & Beverages |
| Family | 1.62× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.64× | Health |
| Hairstyle | 2.3× | Beauty & Wellness |
| Spiegel Online | 1.56× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Concerts | 2.06× | Music & Radio |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.24× | Beauty & Wellness |
| Walking | 2.96× | Sports |
| Radio broadcasting | 2.57× | Music & Radio |
| Vanessa Mai | 3.28× | Music & Radio |
| Vacation rental | 2.58× | Travel & Leisure |
| Storm of Love | 2.3× | Movies & TV |
| IHF World Men's Handball Championship | 2.07× | Sports |
| Musical instrument | 1.89× | Music & Radio |
| Livemusic | 1.85× | Music & Radio |
| Self-confidence | 2.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| United Kingdom | 5.8% |
| France | 5.4% |
See Martyrs' audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Martyrs' have in Germany?
Martyrs' has an estimated audience of 310,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martyrs' fans?
50.8% of Martyrs' fans are female, 49.2% are male, with an average age of 37.1 years.
Which brands do Martyrs' fans like most?
Martyrs' fans show strongest brand affinity for Vacations (2.5×), Lieferando.de (1.99×), and Family (1.62×) over the country average.
Where do Martyrs' fans live in Germany?
Martyrs' fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,176), Bayern (reach 47,182), and Baden-Württemberg (reach 38,098). These three regions account for the largest share of the active audience.
What other brands do Martyrs' fans also like?
Beyond Martyrs' itself, the audience over-indexes on Lieferando.de (1.99×), Family (1.62×), Stuttgart (2.51×), and Self care (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martyrs'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.