Rascasse Audience Intelligence

Mecklenburg-Vorpommern Audience in Germany

A data profile of the people who buy, follow and care about Mecklenburg-Vorpommern in Germany — modelled from more than twelve digital signal sources. Mecklenburg-Vorpommern has an estimated audience of 2,223,549 people in Germany.

#33among Region in Germany#183among POI in Germany#241in Travel & Leisure

The average Mecklenburg-Vorpommern fan in Germany is 42.5 years old, balanced, and lives primarily in Mecklenburg-Vorpommern.

The audience is concentrated in Mecklenburg-Vorpommern, Nordrhein-Westfalen, Bayern.

Top brand affinities include Transfermarkt, Nature, Tagesschau, with strongest over-indexing on Transfermarkt (3.82× the country average).

Demographically, the Mecklenburg-Vorpommern audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mecklenburg-Vorpommern fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mecklenburg-Vorpommern profile in Germany.

Audience size
2.2M
in Germany
Gender
51.3%♀
48.7% male
Age
42.5
average years
Country rank
#2994
POI in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mecklenburg-Vorpommern fans

51.3% are female, 48.7% are male, average age 42.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Mecklenburg-Vorpommern audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age42.5
Estimated audience size2,223,549
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Mecklenburg-Vorpommern audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Mecklenburg-Vorpommern audience comes from Germany.

Worldwide audience distribution share by country for Mecklenburg-Vorpommern
CountryShare
Germany92.0%
Poland1.5%
Austria1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mecklenburg-Vorpommern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mecklenburg-Vorpommern fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~300K7.25×
02Brandenburg~70K0.98×
03Berlin~90K0.95×
04Schleswig-Holstein~70K0.89×
05Hamburg~40K0.85×
06Sachsen-Anhalt~40K0.64×
07Sachsen~70K0.63×
08Niedersachsen~100K0.56×
09Thüringen~30K0.56×
10Bremen~10K0.55×
11Saarland~10K0.46×
12Nordrhein-Westfalen~200K0.43×
13Rheinland-Pfalz~40K0.39×
14Bayern~100K0.38×
15Hessen~60K0.38×
16Baden-Württemberg~100K0.37×
Fig. 06

Affinity by region

Affinity by region — Mecklenburg-Vorpommern, Germany
0.37×1.00×7.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mecklenburg-Vorpommern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mecklenburg-Vorpommern audience
#·InterestCategoryAffinity×
01F.C. Hansa RostockSports4.10×
02VfL BochumSports4.10×
03Frauen-BundesligaSports4.10×
04TargobankBusiness & Career3.98×
05TransfermarktSports3.82×
06RB LeipzigSports3.51×
07SC FreiburgSports3.27×
08SunExpressTravel & Leisure3.13×
09VfB StuttgartSports2.86×
10Sport BildSports2.78×
11NatureHome & Garden2.51×
12Borussia MönchengladbachSports2.50×
13Hardware storeHome & Garden2.49×
142. BundesligaSports2.19×
15TagesschauMovies & TV2.15×
16Müller (company)Food & Beverages2.13×
17CHECK24Business & Career2.05×
18FamilyKids & Family1.87×
19Obi (store)Shopping1.83×
20Borussia DortmundSports1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mecklenburg-Vorpommern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mecklenburg-Vorpommern audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Convenience OrientationPREMIUM1.32×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mecklenburg-Vorpommern audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mecklenburg-Vorpommern have in Germany?

Mecklenburg-Vorpommern has an estimated audience of 2,223,549 people in Germany, concentrated in Mecklenburg-Vorpommern and Nordrhein-Westfalen.

02

What is the gender split and age of Mecklenburg-Vorpommern fans?

51.3% of Mecklenburg-Vorpommern fans are female, 48.7% are male, with an average age of 42.5 years.

03

Which brands do Mecklenburg-Vorpommern fans like most?

Mecklenburg-Vorpommern fans show strongest brand affinity for Transfermarkt (3.82×), Nature (2.51×), and Tagesschau (2.15×) over the country average.

04

Where do Mecklenburg-Vorpommern fans live in Germany?

Mecklenburg-Vorpommern fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mecklenburg-Vorpommern fans also like?

Beyond Mecklenburg-Vorpommern itself, the audience over-indexes on Nature (2.51×), Tagesschau (2.15×), Targobank (3.98×), and VfB Stuttgart (2.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Mecklenburg-Vorpommern audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mecklenburg-Vorpommern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →