Mecklenburg-Vorpommern Audience in Germany
Mecklenburg-Vorpommern has an estimated audience of 2,223,549 people in Germany. 51.3% are female, 48.7% are male, average age 42.5. Top regions: Mecklenburg-Vorpommern, Nordrhein-Westfalen, Bayern. Top brand affinities: Borussia Dortmund, 2. Bundesliga, VfB Stuttgart, Eintracht Frankfurt, FC Bayern Munich.
The average Mecklenburg-Vorpommern fan in Germany is 42.5 years old, balanced, and lives primarily in Mecklenburg-Vorpommern. The audience is concentrated in Mecklenburg-Vorpommern, Nordrhein-Westfalen, Bayern. Top brand affinities include Borussia Dortmund, 2. Bundesliga, VfB Stuttgart, with strongest over-indexing on Borussia Dortmund (2.17× the country average). Demographically, the Mecklenburg-Vorpommern audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Mecklenburg-Vorpommern fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.5 |
| Estimated audience size | 2,223,549 |
Audience persona
The typical Mecklenburg-Vorpommern fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Mecklenburg-Vorpommern | 334,273 | 7.87× |
| Nordrhein-Westfalen | 179,296 | 0.37× |
| Bayern | 114,926 | 0.32× |
| Niedersachsen | 105,907 | 0.49× |
| Berlin | 98,336 | 0.99× |
| Baden-Württemberg | 91,809 | 0.3× |
| Brandenburg | 69,597 | 1.01× |
| Schleswig-Holstein | 65,654 | 0.82× |
| Sachsen | 65,189 | 0.6× |
| Hessen | 54,759 | 0.32× |
| Hamburg | 44,409 | 0.88× |
| Rheinland-Pfalz | 35,051 | 0.31× |
| Sachsen-Anhalt | 32,833 | 0.57× |
| Thüringen | 24,736 | 0.44× |
| Saarland | 8,094 | 0.3× |
| Bremen | 7,607 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.17× | Sports |
| 2. Bundesliga | 3.33× | Sports |
| VfB Stuttgart | 3.09× | Sports |
| Eintracht Frankfurt | 2.57× | Sports |
| FC Bayern Munich | 1.92× | Sports |
| F.C. Hansa Rostock | 4.1× | Sports |
| Obi (store) | 1.97× | Shopping |
| RB Leipzig | 3.17× | Sports |
| Transfermarkt | 2.57× | Sports |
| SunExpress | 4.1× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.9× | Sports |
| Western Union | 3.3× | Business & Career |
| VfL Bochum | 3.87× | Sports |
| Tagesschau | 1.51× | Movies & TV |
| Vacations | 2.07× | Travel & Leisure |
| Thomas Gottschalk | 2.47× | Movies & TV |
| 1. FC Kaiserslautern | 3.29× | Sports |
| Westdeutscher Rundfunk | 2.54× | Movies & TV |
| Wetter.com | 1.69× | Home & Garden |
| Hertha BSC | 2.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.27 |
| Pet Ownership | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.11 |
| LGBTQ+ Identity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.1% |
| Poland | 1.5% |
| Austria | 1.4% |
See Mecklenburg-Vorpommern audiences in other countries
- Mecklenburg-Vorpommern — United States
- Mecklenburg-Vorpommern — United Kingdom
- Mecklenburg-Vorpommern — France
- Mecklenburg-Vorpommern — Italy
- Mecklenburg-Vorpommern — Spain
- Mecklenburg-Vorpommern — Brazil
- Mecklenburg-Vorpommern — Japan
- Mecklenburg-Vorpommern — South Korea
- Mecklenburg-Vorpommern — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Mecklenburg-Vorpommern have in Germany?
Mecklenburg-Vorpommern has an estimated audience of 2,223,549 people in Germany, concentrated in Mecklenburg-Vorpommern and Nordrhein-Westfalen.
What is the gender split and age of Mecklenburg-Vorpommern fans?
51.3% of Mecklenburg-Vorpommern fans are female, 48.7% are male, with an average age of 42.5 years.
Which brands do Mecklenburg-Vorpommern fans like most?
Mecklenburg-Vorpommern fans show strongest brand affinity for Borussia Dortmund (2.17×), 2. Bundesliga (3.33×), and VfB Stuttgart (3.09×) over the country average.
Where do Mecklenburg-Vorpommern fans live in Germany?
Mecklenburg-Vorpommern fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach 334,273), Nordrhein-Westfalen (reach 179,296), and Bayern (reach 114,926). These three regions account for the largest share of the active audience.
What other brands do Mecklenburg-Vorpommern fans also like?
Beyond Mecklenburg-Vorpommern itself, the audience over-indexes on 2. Bundesliga (3.33×), VfB Stuttgart (3.09×), Eintracht Frankfurt (2.57×), and FC Bayern Munich (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mecklenburg-Vorpommern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.