Minden, Louisiana Audience in Germany

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Minden, Louisiana has an estimated audience of 278,986 people in Germany. 49.6% are female, 50.4% are male, average age 38.6. Top brand affinities: Rossmann, Pillow, Antoine Griezmann, Brive-la-Gaillarde, Dana Carvey.

Top brand affinities include Rossmann, Pillow, Antoine Griezmann, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Minden, Louisiana audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Minden, Louisiana fans

Demographic split for Minden, Louisiana audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age38.6
Estimated audience size278,986

Audience persona

The typical Minden, Louisiana fan in Germany is balanced, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minden, Louisiana audience
BrandAffinityCategory
Rossmann1.54×Shopping
Pillow1.66×Home & Garden
Antoine Griezmann2.42×Sports
Brive-la-Gaillarde3.74×
Dana Carvey2.55×Movies & TV
Rhodiola1.69×Health
Sighthound1.61×Pets & Animals
Zazen3.31×Politics & Society
Brăila1.55×Travel & Leisure
VBulletin3.6×Internet & Social Media
Shannon Leto2.28×Movies & TV
Thoth tarot deck3.81×Politics & Society
iWoman2.12×News
E-box1.53×Health
İzlesene2.17×Internet & Social Media
Louis IX of France1.56×Politics & Society
Generation Iron1.55×Movies & TV
Redemption (theology)1.56×Politics & Society
Ngozi Okonjo-Iweala1.61×Business & Career
Iława1.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minden, Louisiana audience
TraitClusterScore
Need for SecurityCONSERVATISM1.21
Convenience OrientationPREMIUM1.16
ExtroversionTHRILL1.03
PatriotismCONSERVATISM1.01
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Minden, Louisiana
CountryShare
Hungary72.6%
Romania12.3%
Germany5.9%

See Minden, Louisiana audiences in other countries

More Department store audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minden, Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.