Mommy's Kitchen Audience in Germany
A data profile of the people who buy, follow and care about Mommy's Kitchen in Germany — modelled from more than twelve digital signal sources. Mommy's Kitchen has an estimated audience of 1,031,854 people in Germany.
The average Mommy's Kitchen fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Skyscanner, Unique Gifts, Gluten-free diet, with strongest over-indexing on Skyscanner (5.71× the country average).
Demographically, the Mommy's Kitchen audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mommy's Kitchen fan in Germany is more female, around 28.1 years old, with strong Travelling tendencies and a notable affinity for Skyscanner.
At a glance
The key figures that characterise the Mommy's Kitchen profile in Germany.
Search interest · 12-month trend
Audience demographics of Mommy's Kitchen
59.2% are female, 40.8% are male, average age 28.1.
Gender split
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 28.1 |
| Estimated audience size | 1,031,854 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Mommy's Kitchen audience comes from Germany.
| Country | Share |
|---|---|
| Taiwan | 49.5% |
| China | 5.2% |
| Vietnam | 4.2% |
Geography
Where the Mommy's Kitchen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 1.29× | |
| 02 | Bayern | ~200K | 1.24× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 04 | Rheinland-Pfalz | ~60K | 1.12× | |
| 05 | Bremen | ~10K | 1.08× | |
| 06 | Hamburg | ~30K | 1.05× | |
| 07 | Niedersachsen | ~100K | 1.01× | |
| 08 | Saarland | ~10K | 0.99× | |
| 09 | Baden-Württemberg | ~100K | 0.96× | |
| 10 | Berlin | ~50K | 0.95× | |
| 11 | Sachsen | ~50K | 0.94× | |
| 12 | Brandenburg | ~30K | 0.91× | |
| 13 | Schleswig-Holstein | ~30K | 0.86× | |
| 14 | Thüringen | ~20K | 0.86× | |
| 15 | Sachsen-Anhalt | ~20K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mommy's Kitchen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant-based diet | Health | 10.02× | ||
| 02 | Adriana Lima | Fashion & Accessoires | 7.62× | ||
| 03 | Gluten-free diet | Food & Beverages | 7.24× | ||
| 04 | Skyscanner | Travel & Leisure | 5.71× | ||
| 05 | Unique Gifts | Shopping | 5.45× | ||
| 06 | Robert Redford | Movies & TV | 4.24× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 4.19× | ||
| 08 | Crime fiction | Literature | 3.94× | ||
| 09 | Espresso | Food & Beverages | 3.52× | ||
| 10 | Local food | Food & Beverages | 3.27× | ||
| 11 | Art exhibition | Arts & Culture | 3.19× | ||
| 12 | Nonprofit organization | Politics & Society | 3.14× | ||
| 13 | Hugendubel | Shopping | 2.76× | ||
| 14 | Museum | Arts & Culture | 2.56× | ||
| 15 | Contemporary art | Arts & Culture | 2.51× | ||
| 16 | Livemusic | Music & Radio | 2.50× | ||
| 17 | Fast food | Food & Beverages | 2.31× | ||
| 18 | CHECK24 | Business & Career | 2.08× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.92× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Personality of the Mommy's Kitchen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.01× | |
| Quality Awareness | PREMIUM | 1.95× | |
| Community Orientation | OPEN | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Patriotism | CONSERVATISM | 0.98× |
Frequently asked questions
How many fans does Mommy's Kitchen have in Germany?
Mommy's Kitchen has an estimated audience of 1,031,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mommy's Kitchen fans?
59.2% of Mommy's Kitchen fans are female, 40.8% are male, with an average age of 28.1 years.
Which brands do Mommy's Kitchen fans like most?
Mommy's Kitchen fans show strongest brand affinity for Skyscanner (5.71×), Unique Gifts (5.45×), and Gluten-free diet (7.24×) over the country average.
Where do Mommy's Kitchen fans live in Germany?
Mommy's Kitchen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Mommy's Kitchen fans also like?
Beyond Mommy's Kitchen itself, the audience over-indexes on Unique Gifts (5.45×), Gluten-free diet (7.24×), Plant-based diet (10.02×), and Adriana Lima (7.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Food & Beverages audiences in Germany
See Mommy's Kitchen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mommy's Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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