Mommy's Kitchen Audience in Germany
Mommy's Kitchen has an estimated audience of 535,197 people in Germany. 59.2% are female, 40.8% are male, average age 28.1. Top regions: Baden-Württemberg, Bremen, Bayern. Top brand affinities: Livemusic, Sunday Brunch, Unique Gifts, Do it yourself (DIY), Adriana Lima.
The average Mommy's Kitchen fan in Germany is 28.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bremen, Bayern. Top brand affinities include Livemusic, Sunday Brunch, Unique Gifts, with strongest over-indexing on Livemusic (4.41× the country average). Demographically, the Mommy's Kitchen audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of Mommy's Kitchen fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 28.1 |
| Estimated audience size | 535,197 |
Audience persona
The typical Mommy's Kitchen fan in Germany is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 74,355 | 0.52× |
| Bremen | 66,822 | 7.39× |
| Bayern | 60,865 | 0.36× |
| Nordrhein-Westfalen | 59,210 | 0.26× |
| Niedersachsen | 56,891 | 0.55× |
| Brandenburg | 54,138 | 1.65× |
| Berlin | 53,291 | 1.13× |
| Hessen | 42,643 | 0.53× |
| Hamburg | 34,994 | 1.46× |
| Sachsen | 27,014 | 0.52× |
| Rheinland-Pfalz | 18,628 | 0.35× |
| Sachsen-Anhalt | 12,980 | 0.47× |
| Schleswig-Holstein | 10,636 | 0.28× |
| Thüringen | 6,683 | 0.25× |
| Mecklenburg-Vorpommern | 5,708 | 0.28× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.41× | Music & Radio |
| Sunday Brunch | 7.6× | Kids & Family |
| Unique Gifts | 4.87× | Shopping |
| Do it yourself (DIY) | 2.35× | Home & Garden |
| Adriana Lima | 8.46× | Fashion & Accessoires |
| Harry Potter | 1.64× | Movies & TV |
| Plant-based diet | 7.69× | Health |
| Natural foods | 3.81× | Food & Beverages |
| Fast food | 2.37× | Food & Beverages |
| Spiegel Online | 1.76× | News |
| Recipes | 2.02× | Food & Beverages |
| CHECK24 | 2.14× | Business & Career |
| Watercolor painting | 3.72× | Arts & Culture |
| Chinese cuisine | 4.8× | Food & Beverages |
| Handmade | 3.05× | Home & Garden |
| Mediterranean cuisine | 4.46× | Food & Beverages |
| Airbnb | 1.83× | Travel & Leisure |
| Italian cuisine | 2.58× | Food & Beverages |
| Spanish cuisine | 5.36× | Food & Beverages |
| Organic food | 2.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.57 |
| DIY Mentality | THRILL | 1.55 |
| Convenience Orientation | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.5 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 50.9% |
| China | 5.4% |
| Vietnam | 4.3% |
See Mommy's Kitchen audiences in other countries
More Food & Beverages audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Mommy's Kitchen have in Germany?
Mommy's Kitchen has an estimated audience of 535,197 people in Germany, concentrated in Baden-Württemberg and Bremen.
What is the gender split and age of Mommy's Kitchen fans?
59.2% of Mommy's Kitchen fans are female, 40.8% are male, with an average age of 28.1 years.
Which brands do Mommy's Kitchen fans like most?
Mommy's Kitchen fans show strongest brand affinity for Livemusic (4.41×), Sunday Brunch (7.6×), and Unique Gifts (4.87×) over the country average.
Where do Mommy's Kitchen fans live in Germany?
Mommy's Kitchen fans in Germany are most concentrated in Baden-Württemberg (reach 74,355), Bremen (reach 66,822), and Bayern (reach 60,865). These three regions account for the largest share of the active audience.
What other brands do Mommy's Kitchen fans also like?
Beyond Mommy's Kitchen itself, the audience over-indexes on Sunday Brunch (7.6×), Unique Gifts (4.87×), Do it yourself (DIY) (2.35×), and Adriana Lima (8.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mommy's Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.