Money bag Audience in Germany
Money bag has an estimated audience of 498,236 people in Germany. 59.2% are female, 40.8% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, KLIX (AM), Progressive rock, Commercial mortgage.
The average Money bag fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, KLIX (AM), with strongest over-indexing on Dog breed (2.98× the country average). Demographically, the Money bag audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Money bag fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 44.0 |
| Estimated audience size | 498,236 |
Audience persona
The typical Money bag fan in Germany is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,310 | 0.85× |
| Bayern | 76,609 | 0.96× |
| Baden-Württemberg | 56,693 | 0.83× |
| Hessen | 55,351 | 1.46× |
| Niedersachsen | 31,328 | 0.65× |
| Berlin | 31,143 | 1.4× |
| Rheinland-Pfalz | 19,050 | 0.76× |
| Sachsen | 16,151 | 0.66× |
| Brandenburg | 11,357 | 0.73× |
| Thüringen | 11,040 | 0.87× |
| Sachsen-Anhalt | 10,722 | 0.83× |
| Schleswig-Holstein | 10,459 | 0.58× |
| Mecklenburg-Vorpommern | 9,430 | 0.99× |
| Saarland | 9,374 | 1.53× |
| Bremen | 9,199 | 2.16× |
| Hamburg | 8,259 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.98× | Pets & Animals |
| Home construction | 2.34× | Home & Garden |
| KLIX (AM) | 5.15× | Music & Radio |
| Progressive rock | 2.43× | Music & Radio |
| Commercial mortgage | 3.07× | Business & Career |
| Artistic inspiration | 1.79× | Arts & Culture |
| Litter box | 1.63× | Pets & Animals |
| Collectable | 2.01× | Kids & Family |
| Business English | 3.17× | Business & Career |
| Hypertext | 3.1× | Technology & Electronics |
| Home Delivery | 2.78× | Food & Beverages |
| Loincloth | 2.8× | Fashion & Accessoires |
| Hachis Parmentier | 11.73× | Food & Beverages |
| Women's empowerment | 3.35× | Politics & Society |
| Este, Veneto | 2.06× | Travel & Leisure |
| Hostelworld | 4.99× | Travel & Leisure |
| Erasmus+ | 5.15× | Business & Career |
| Surveillance aircraft | 4.08× | |
| Ayrton Senna | 3.76× | Sports |
| Socialist Federal Republic of Yugoslavia | 3.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.39 |
| Early Adopter Mentality | POWER | 2.01 |
| Convenience Orientation | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.75 |
| Risk Appetite | THRILL | 1.74 |
| Community Orientation | OPEN | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 8.7% |
| Italy | 5.0% |
See Money bag audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Money bag have in Germany?
Money bag has an estimated audience of 498,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money bag fans?
59.2% of Money bag fans are female, 40.8% are male, with an average age of 44.0 years.
Which brands do Money bag fans like most?
Money bag fans show strongest brand affinity for Dog breed (2.98×), Home construction (2.34×), and KLIX (AM) (5.15×) over the country average.
Where do Money bag fans live in Germany?
Money bag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,310), Bayern (reach 76,609), and Baden-Württemberg (reach 56,693). These three regions account for the largest share of the active audience.
What other brands do Money bag fans also like?
Beyond Money bag itself, the audience over-indexes on Home construction (2.34×), KLIX (AM) (5.15×), Progressive rock (2.43×), and Commercial mortgage (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.