Money bag Audience in Germany
A data profile of the people who buy, follow and care about Money bag in Germany — modelled from more than twelve digital signal sources. Money bag has an estimated audience of 498,236 people in Germany.
The average Money bag fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include David Harbour, Sunscreen, Google Trends, with strongest over-indexing on David Harbour (9.3× the country average).
Demographically, the Money bag audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Money bag fan in Germany is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for David Harbour.
At a glance
The key figures that characterise the Money bag profile in Germany.
Search interest · 12-month trend
Demographics of Money bag fans
59.2% are female, 40.8% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 44.0 |
| Estimated audience size | 498,236 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Money bag audience comes from Germany.
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 8.7% |
| Italy | 5.0% |
Geography
Where the Money bag audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~6K | 1.30× | |
| 02 | Hessen | ~50K | 1.25× | |
| 03 | Berlin | ~30K | 1.15× | |
| 04 | Saarland | ~7K | 1.15× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.01× | |
| 06 | Thüringen | ~10K | 0.99× | |
| 07 | Sachsen-Anhalt | ~10K | 0.97× | |
| 08 | Bayern | ~80K | 0.95× | |
| 09 | Brandenburg | ~10K | 0.93× | |
| 10 | Hamburg | ~10K | 0.92× | |
| 11 | Rheinland-Pfalz | ~20K | 0.91× | |
| 12 | Schleswig-Holstein | ~20K | 0.90× | |
| 13 | Sachsen | ~20K | 0.89× | |
| 14 | Nordrhein-Westfalen | ~90K | 0.85× | |
| 15 | Baden-Württemberg | ~60K | 0.85× | |
| 16 | Niedersachsen | ~40K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Money bag audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Trends | Internet & Social Media | 13.16× | ||
| 02 | Hendrick's Gin | Food & Beverages | 13.16× | ||
| 03 | Mojito | Food & Beverages | 13.16× | ||
| 04 | Kitchen garden | Home & Garden | 12.98× | ||
| 05 | TransferWise | Business & Career | 10.33× | ||
| 06 | Sunscreen | Beauty & Wellness | 10.00× | ||
| 07 | David Harbour | Movies & TV | 9.30× | ||
| 08 | Tequila | Food & Beverages | 7.73× | ||
| 09 | Art Basel | Arts & Culture | 7.21× | ||
| 10 | MoneyGram | Business & Career | 6.69× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 6.14× | ||
| 12 | David Bowie | Music & Radio | 5.21× | ||
| 13 | Affiliate marketing | Business & Career | 5.06× | ||
| 14 | Depeche Mode | Music & Radio | 5.01× | ||
| 15 | High-intensity interval training | Sports | 4.35× | ||
| 16 | Pillow | Home & Garden | 3.81× | ||
| 17 | Employment agency | Business & Career | 3.29× | ||
| 18 | Tour de France | Sports | 2.95× | ||
| 19 | Tipico | Games | 2.31× | ||
| 20 | Tagesschau | Movies & TV | 1.60× |
Personality of the Money bag audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.92× | |
| Community Orientation | OPEN | 1.72× | |
| Risk Appetite | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.51× | |
| Creativity | OPEN | 0.59× | |
| Price Sensitivity | PREMIUM | 0.62× |
Frequently asked questions
How many fans does Money bag have in Germany?
Money bag has an estimated audience of 498,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money bag fans?
59.2% of Money bag fans are female, 40.8% are male, with an average age of 44.0 years.
Which brands do Money bag fans like most?
Money bag fans show strongest brand affinity for David Harbour (9.3×), Sunscreen (10×), and Google Trends (13.16×) over the country average.
Where do Money bag fans live in Germany?
Money bag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Money bag fans also like?
Beyond Money bag itself, the audience over-indexes on Sunscreen (10×), Google Trends (13.16×), TransferWise (10.33×), and Non-alcoholic beverage (6.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Money bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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