Monster Audience in Germany
Monster has an estimated audience of 836,717 people in Germany. 49.3% are female, 50.7% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Cocktail, Stradivarius, Högl, Golem.
The average Monster fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Cocktail, Stradivarius, with strongest over-indexing on Hawesko (9.72× the country average). Demographically, the Monster audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Monster fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.4 |
| Estimated audience size | 836,717 |
Audience persona
The typical Monster fan in Germany is balanced, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,531 | 1.21× |
| Bayern | 133,942 | 1× |
| Baden-Württemberg | 118,962 | 1.04× |
| Niedersachsen | 85,076 | 1.05× |
| Hessen | 80,911 | 1.27× |
| Rheinland-Pfalz | 46,383 | 1.11× |
| Berlin | 40,850 | 1.09× |
| Sachsen | 36,028 | 0.88× |
| Schleswig-Holstein | 28,772 | 0.96× |
| Brandenburg | 22,645 | 0.87× |
| Hamburg | 19,961 | 1.06× |
| Sachsen-Anhalt | 18,627 | 0.86× |
| Thüringen | 18,303 | 0.86× |
| Mecklenburg-Vorpommern | 12,874 | 0.81× |
| Saarland | 9,749 | 0.95× |
| Bremen | 7,171 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 9.72× | Food & Beverages |
| Cocktail | 1.58× | Food & Beverages |
| Stradivarius | 1.81× | Shopping |
| Högl | 8.36× | Fashion & Accessoires |
| Golem | 3.13× | Technology & Electronics |
| Natural rubber | 2.13× | Cars & Mobility |
| Snow White (Fables) | 2.03× | Literature |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| 7-Eleven | 3× | Shopping |
| Home Delivery | 1.7× | Food & Beverages |
| Video izle | 1.92× | |
| Information sensitivity | 2.96× | Technology & Electronics |
| Hotel Vier Jahreszeiten Kempinski | 9.72× | Travel & Leisure |
| Gloria | 2.54× | Music & Radio |
| Fat-tailed sheep | 10.59× | Pets & Animals |
| Metamorphoses | 1.63× | Literature |
| Esra Erol | 2.71× | Movies & TV |
| Peugeot 308 | 1.54× | Cars & Mobility |
| The Hollies (Official) | 2.57× | Music & Radio |
| Zagreb | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Career Orientation | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Germany | 6.9% |
| United Kingdom | 4.4% |
See Monster audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Monster have in Germany?
Monster has an estimated audience of 836,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monster fans?
49.3% of Monster fans are female, 50.7% are male, with an average age of 36.4 years.
Which brands do Monster fans like most?
Monster fans show strongest brand affinity for Hawesko (9.72×), Cocktail (1.58×), and Stradivarius (1.81×) over the country average.
Where do Monster fans live in Germany?
Monster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,531), Bayern (reach 133,942), and Baden-Württemberg (reach 118,962). These three regions account for the largest share of the active audience.
What other brands do Monster fans also like?
Beyond Monster itself, the audience over-indexes on Cocktail (1.58×), Stradivarius (1.81×), Högl (8.36×), and Golem (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.