Monster Audience in United States

Monster has an estimated audience of 3,006,096 people in United States. 49.1% are female, 50.9% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Singer-songwriter, Diabetes mellitus awareness, Beetlejuice, Microblogging, Autism Awareness.

The average Monster fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Beetlejuice, with strongest over-indexing on Singer-songwriter (3.95× the country average). Demographically, the Monster audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Monster fans

Demographic split for Monster audience in United States
MetricValue
Female49.1%
Male50.9%
Average age34.7
Estimated audience size3,006,096

Audience persona

The typical Monster fan in United States is balanced, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Singer-songwriter.

Top regions in United States

Top regions ranked by reach for Monster in United States
RegionReachAffinity
California381,3191.15×
Texas329,0471.27×
Florida217,8501.07×
New York173,3061.03×
Illinois111,8831.12×
Ohio110,4881.19×
Pennsylvania103,5371.02×
Georgia99,6821.08×
North Carolina93,3591.03×
Michigan85,1221.08×
Virginia77,8791.06×
New Jersey77,7401.02×
Arizona76,8471.25×
Washington64,1911.06×
Tennessee63,3631.05×
Indiana62,4751.14×
Massachusetts59,3661×
Missouri51,5951.06×
Maryland49,7490.96×
Alabama48,3871.15×
Colorado46,7810.99×
South Carolina42,7940.95×
Minnesota41,3780.96×
Wisconsin40,7970.9×
Kentucky40,4821.07×
Louisiana40,1351.04×
Oklahoma38,4331.15×
Oregon35,1741.02×
Utah30,8871.15×
Connecticut29,7260.99×
Nevada29,0571×
Kansas26,2961.11×
Arkansas26,1641.06×
Iowa24,5690.99×
Mississippi24,2410.98×
New Mexico15,5141.03×
West Virginia15,0781.08×
Nebraska14,7030.98×
Idaho14,4920.96×
New Hampshire10,8150.91×
Hawaii10,6590.82×
Rhode Island8,9310.93×
Maine8,4870.79×
Delaware7,0410.85×
Washington, District of Columbia7,0220.78×
Montana6,3520.76×
Alaska5,8320.91×
South Dakota5,3670.77×
North Dakota5,2030.84×
Vermont3,7100.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster audience
BrandAffinityCategory
Singer-songwriter3.95×Music & Radio
Diabetes mellitus awareness6.4×Health
Beetlejuice3.76×Movies & TV
Microblogging6.4×Technology & Electronics
Autism Awareness6.4×Health
Superman1.52×Movies & TV
Livemusic2.84×Music & Radio
Death metal6.21×Music & Radio
Income tax6.4×Business & Career
Mobile game2.32×Games
Pokémon3.01×Games
Magic: The Gathering5.55×Games
Ozzy Osbourne4.46×Music & Radio
Alexandra Daddario4.55×Movies & TV
Strategy games3.26×Games
Bruce Willis3.02×Movies & TV
7-Eleven2.22×Shopping
Capital One1.66×Business & Career
Scooby-Doo2.2×Movies & TV
Comics1.73×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster audience
TraitClusterScore
ExtroversionTHRILL1.4
IndividualismJOY1.33
Urban LifestyleOPEN1.23
Risk AppetiteTHRILL1.22
PatriotismCONSERVATISM1.2
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Monster
CountryShare
United States24.8%
Germany6.9%
United Kingdom4.4%

See Monster audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Monster have in United States?

Monster has an estimated audience of 3,006,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Monster fans?

49.1% of Monster fans are female, 50.9% are male, with an average age of 34.7 years.

Which brands do Monster fans like most?

Monster fans show strongest brand affinity for Singer-songwriter (3.95×), Diabetes mellitus awareness (6.4×), and Beetlejuice (3.76×) over the country average.

Where do Monster fans live in United States?

Monster fans in United States are most concentrated in California (reach 381,319), Texas (reach 329,047), and Florida (reach 217,850). These three regions account for the largest share of the active audience.

What other brands do Monster fans also like?

Beyond Monster itself, the audience over-indexes on Diabetes mellitus awareness (6.4×), Beetlejuice (3.76×), Microblogging (6.4×), and Autism Awareness (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.