Rascasse Audience Intelligence

Monster Audience in United States

A data profile of the people who buy, follow and care about Monster in United States — modelled from more than twelve digital signal sources. Monster has an estimated audience of 3,006,096 people in United States.

#5107among Topic in United States#670in Politics & Society

The average Monster fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brittany Snow, Beetlejuice, Superman, with strongest over-indexing on Brittany Snow (6.4× the country average).

Demographically, the Monster audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Brittany Snow.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster profile in United States.

Audience size
3M
in United States
Gender
49.1%♀
50.9% male
Age
34.7
average years
Country rank
#10289
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monster fans

49.1% are female, 50.9% are male, average age 34.7.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Monster audience in United States
MetricValue
Female49.1%
Male50.9%
Average age34.7
Estimated audience size3,006,096
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Monster audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Monster audience comes from United States.

Worldwide audience distribution share by country for Monster
CountryShare
United States24.0%
Germany6.7%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~80K1.24×
02Texas~300K1.22×
03Ohio~100K1.16×
04Alabama~50K1.16×
05Oklahoma~40K1.16×
06Utah~30K1.15×
07West Virginia~20K1.14×
08Indiana~60K1.12×
09Kansas~30K1.12×
10Kentucky~40K1.11×
11California~400K1.09×
12Arkansas~30K1.09×
13New Mexico~20K1.09×
14Missouri~50K1.06×
15Illinois~100K1.05×
16Michigan~80K1.05×
17Georgia~100K1.04×
18Washington~60K1.03×
19Louisiana~40K1.03×
20Nebraska~20K1.03×
21Florida~200K1.02×
22Tennessee~60K1.02×
23North Carolina~90K1.01×
24Virginia~70K1.01×
25Iowa~30K1.01×
26Mississippi~20K1.01×
27Pennsylvania~100K1.00×
28Oregon~30K1.00×
29Idaho~20K1.00×
30Alaska~6K1.00×
31Nevada~30K0.99×
32New Jersey~70K0.97×
33Connecticut~30K0.97×
34New York~200K0.96×
35Colorado~50K0.96×
36Massachusetts~60K0.95×
37Maryland~50K0.95×
38South Carolina~40K0.94×
39New Hampshire~10K0.94×
40Rhode Island~9K0.94×
41Minnesota~40K0.93×
42North Dakota~6K0.93×
43Wisconsin~40K0.91×
44Delaware~7K0.88×
45South Dakota~6K0.88×
46Hawaii~10K0.84×
47Maine~9K0.83×
48Montana~7K0.81×
49Washington, District of Columbia~7K0.77×
50Vermont~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Monster, United States
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV6.40×
02Patrick DempseyMovies & TV6.02×
03FedEx OfficeBusiness & Career5.94×
04Death metalMusic & Radio5.80×
05Magic: The GatheringGames4.00×
06Thrash metalMusic & Radio3.88×
07Ozzy OsbourneMusic & Radio3.38×
08BeetlejuiceMovies & TV3.14×
09Strategy gamesGames2.74×
10Board gamesGames2.64×
11Britney SpearsMusic & Radio2.43×
12Virtual realityTechnology & Electronics2.40×
13PokémonGames2.26×
14Game of ThronesMovies & TV2.16×
15GameStopGames2.06×
16TicketmasterTravel & Leisure1.76×
17SupermanMovies & TV1.65×
18Pizza HutFood & Beverages1.62×
19RedditInternet & Social Media1.58×
20SubwayFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
IndividualismJOY1.45×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monster have in United States?

Monster has an estimated audience of 3,006,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monster fans?

49.1% of Monster fans are female, 50.9% are male, with an average age of 34.7 years.

03

Which brands do Monster fans like most?

Monster fans show strongest brand affinity for Brittany Snow (6.4×), Beetlejuice (3.14×), and Superman (1.65×) over the country average.

04

Where do Monster fans live in United States?

Monster fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Monster fans also like?

Beyond Monster itself, the audience over-indexes on Beetlejuice (3.14×), Superman (1.65×), FedEx Office (5.94×), and Death metal (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Monster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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