Rascasse Audience Intelligence

More Money More Love Target Market in Germany

A data profile of the people who buy, follow and care about More Money More Love in Germany — modelled from more than twelve digital signal sources. More Money More Love has an estimated audience of 433,733 people in Germany.

#23among Streetwear in Germany#1698among Brand in Germany#630in Fashion & Accessoires

The average More Money More Love fan in Germany is 22.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haftbefehl, Finch, SSIO, with strongest over-indexing on Haftbefehl (7.03× the country average).

Demographically, the More Money More Love audience skews more male with an average age of 22.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical More Money More Love fan in Germany is more male, around 22.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the More Money More Love profile in Germany.

Audience size
434K
in Germany
Gender
29.8%♀
70.2% male
Age
22.4
average years
Country rank
#13139
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of More Money More Love

29.8% are female, 70.2% are male, average age 22.4.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for More Money More Love audience in Germany
MetricValue
Female29.8%
Male70.2%
Average age22.4
Estimated audience size433,733
Fig. 03

Age distribution

Ø 22.4
average years
Age distribution of the More Money More Love audience in Germany
Age bracketShare%
16-1977%
20-2916%
30-394%
40-492%
50+1%
Fig. 04

Worldwide distribution

76.3%

of the worldwide More Money More Love audience comes from Germany.

Worldwide audience distribution share by country for More Money More Love
CountryShare
Germany76.3%
Austria9.4%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the More Money More Love audience in Germany is strongest.

Fig. 05

Top regions by affinity

More Money More Love customers by region in Germany
#RegionReachAffinity×
01Thüringen~20K1.40×
02Bayern~90K1.29×
03Niedersachsen~50K1.28×
04Schleswig-Holstein~20K1.11×
05Baden-Württemberg~60K1.10×
06Nordrhein-Westfalen~100K1.08×
07Rheinland-Pfalz~20K1.05×
08Sachsen~20K1.05×
09Sachsen-Anhalt~10K1.03×
10Mecklenburg-Vorpommern~8K1.03×
11Brandenburg~10K0.98×
12Hessen~30K0.90×
13Saarland~4K0.82×
14Hamburg~7K0.74×
15Bremen~3K0.70×
16Berlin~10K0.59×
Fig. 06

Affinity by region

Affinity by region — More Money More Love, Germany
0.59×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the More Money More Love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for More Money More Love audience
#·InterestCategoryAffinity×
01Battlefield 4Games21.74×
02ShindyMusic & Radio20.47×
03Peter Fox (musician)Music & Radio14.22×
04SSIOMusic & Radio11.82×
05BetfairGames11.65×
06HaftbefehlMusic & Radio7.03×
07FinchMusic & Radio5.10×
08IkkimelMusic & Radio4.23×
09BushidoMusic & Radio4.21×
10Nina ChubaMusic & Radio3.82×
11TipicoGames3.33×
12Paris Saint-GermainSports3.23×
13FortniteGames3.11×
14Robert RedfordMovies & TV3.09×
15NikeFashion & Accessoires1.95×
16House musicMusic & Radio1.89×
17Luxury goodsFashion & Accessoires1.86×
18Lieferando.deFood & Beverages1.83×
19SV Werder BremenSports1.65×
20FIFA World CupSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the More Money More Love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by More Money More Love audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
Risk AppetiteTHRILL1.54×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by More Money More Love audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Convenience OrientationPREMIUM0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is More Money More Love's target market in Germany?

More Money More Love's target market in Germany covers an estimated 433,733 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of More Money More Love customers?

29.8% of the More Money More Love audience are female, 70.2% are male, with an average age of 22.4 years.

03

Which brands do More Money More Love fans like most?

More Money More Love fans show strongest brand affinity for Haftbefehl (7.03×), Finch (5.1×), and SSIO (11.82×) over the country average.

04

Where do More Money More Love fans live in Germany?

More Money More Love fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do More Money More Love fans also like?

Beyond More Money More Love itself, the audience over-indexes on Finch (5.1×), SSIO (11.82×), Shindy (20.47×), and Tipico (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See More Money More Love audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for More Money More Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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