More Money More Love Audience in Germany
More Money More Love has an estimated audience of 506,400 people in Germany. 48.9% are female, 51.1% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Combat sport, Gil Ofarim, N'Golo Kanté.
The average More Money More Love fan in Germany is 26.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Combat sport, with strongest over-indexing on Progressive rock (2.68× the country average). Demographically, the More Money More Love audience skews balanced with an average age of 26.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of More Money More Love fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 26.1 |
| Estimated audience size | 506,400 |
Audience persona
The typical More Money More Love fan in Germany is balanced, around 26.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,224 | 1.14× |
| Bayern | 105,893 | 1.3× |
| Baden-Württemberg | 76,381 | 1.11× |
| Niedersachsen | 67,836 | 1.38× |
| Hessen | 35,607 | 0.92× |
| Rheinland-Pfalz | 26,464 | 1.04× |
| Sachsen | 26,041 | 1.05× |
| Schleswig-Holstein | 21,047 | 1.16× |
| Thüringen | 16,232 | 1.26× |
| Brandenburg | 14,849 | 0.95× |
| Berlin | 13,742 | 0.61× |
| Sachsen-Anhalt | 12,205 | 0.93× |
| Mecklenburg-Vorpommern | 8,851 | 0.92× |
| Hamburg | 8,794 | 0.77× |
| Saarland | 5,018 | 0.81× |
| Bremen | 2,730 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.68× | Music & Radio |
| CAC 40 | 1.95× | Business & Career |
| Combat sport | 1.71× | Sports |
| Gil Ofarim | 1.51× | Music & Radio |
| N'Golo Kanté | 5.04× | Sports |
| Stamp collecting | 4.63× | Home & Garden |
| Racing | 1.56× | Cars & Mobility |
| Mohamed Salah | 2.55× | Sports |
| myDealZ | 1.92× | Shopping |
| Buddy – The Buddy Holly Story | 3.2× | Music & Radio |
| Fantasy Earth: Zero | 4.25× | Games |
| Graham Greene | 2.85× | Literature |
| Whist | 3.11× | Games |
| Hard Knocks | 15.67× | Movies & TV |
| Home Delivery | 1.52× | Food & Beverages |
| Phil Campbell (musician) | 2.78× | Music & Radio |
| Staycation | 2.01× | Home & Garden |
| Information sensitivity | 2.76× | Technology & Electronics |
| Jaguar F-Pace | 3.3× | Cars & Mobility |
| Holíč | 9.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.08 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.7% |
| Austria | 9.5% |
| Switzerland | 3.2% |
See More Money More Love audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does More Money More Love have in Germany?
More Money More Love has an estimated audience of 506,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of More Money More Love fans?
48.9% of More Money More Love fans are female, 51.1% are male, with an average age of 26.1 years.
Which brands do More Money More Love fans like most?
More Money More Love fans show strongest brand affinity for Progressive rock (2.68×), CAC 40 (1.95×), and Combat sport (1.71×) over the country average.
Where do More Money More Love fans live in Germany?
More Money More Love fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,224), Bayern (reach 105,893), and Baden-Württemberg (reach 76,381). These three regions account for the largest share of the active audience.
What other brands do More Money More Love fans also like?
Beyond More Money More Love itself, the audience over-indexes on CAC 40 (1.95×), Combat sport (1.71×), Gil Ofarim (1.51×), and N'Golo Kanté (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for More Money More Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.