Moritz Wagner Audience in Germany
Moritz Wagner has an estimated audience of 668,162 people in Germany. 36.2% are female, 63.8% are male, average age 33.7. Top brand affinities: Dirk Nowitzki, Transfermarkt, Borussia Dortmund, CHECK24, NBA.
Top brand affinities include Dirk Nowitzki, Transfermarkt, Borussia Dortmund, with strongest over-indexing on Dirk Nowitzki (17.16× the country average). Demographically, the Moritz Wagner audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Moritz Wagner fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 33.7 |
| Estimated audience size | 668,162 |
Audience persona
The typical Moritz Wagner fan in Germany is more male, around 33.7 years old, with strong Sports Activity tendencies and a notable affinity for Dirk Nowitzki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dirk Nowitzki | 17.16× | Sports |
| Transfermarkt | 3.24× | Sports |
| Borussia Dortmund | 1.58× | Sports |
| CHECK24 | 2.68× | Business & Career |
| NBA | 3.97× | Sports |
| Giannis Antetokounmpo | 13.53× | Sports |
| Street photography | 3.51× | Technology & Electronics |
| FC Bayern Munich | 1.68× | Sports |
| FIFA World Cup | 1.83× | Sports |
| Zendaya | 6.28× | Movies & TV |
| Ariana Grande | 4.32× | Music & Radio |
| Luka Dončić | 13.2× | Sports |
| Spiegel Online | 1.69× | News |
| IHF World Men's Handball Championship | 2.78× | Sports |
| Rodeo | 4.91× | Sports |
| UEFA Champions League | 1.66× | Sports |
| Russell Westbrook | 17.89× | Sports |
| House music | 2.13× | Music & Radio |
| Lieferando.de | 1.79× | Food & Beverages |
| Electric guitar | 3.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
| Travelling | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.1% |
| United States | 29.2% |
| Canada | 1.9% |
See Moritz Wagner audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moritz Wagner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.