Moritz Wagner Audience in Germany
Moritz Wagner has an estimated audience of 668,162 people in Germany. 36.2% are female, 63.8% are male, average age 33.7. Top brand affinities: Alaska, Google Analytics, Gil Ofarim, Progressive rock, Golden Gate.
Top brand affinities include Alaska, Google Analytics, Gil Ofarim, with strongest over-indexing on Alaska (6.93× the country average). Demographically, the Moritz Wagner audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Moritz Wagner fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 33.7 |
| Estimated audience size | 668,162 |
Audience persona
The typical Moritz Wagner fan in Germany is more male, around 33.7 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 6.93× | Travel & Leisure |
| Google Analytics | 4.76× | Internet & Social Media |
| Gil Ofarim | 2.23× | Music & Radio |
| Progressive rock | 2.04× | Music & Radio |
| Golden Gate | 7.08× | Games |
| Sailor | 6.13× | Travel & Leisure |
| Jura Mountains | 6.63× | Travel & Leisure |
| Tuscany | 5.32× | Travel & Leisure |
| CAC 40 | 1.55× | Business & Career |
| Building insulation | 4.35× | Home & Garden |
| Buddy – The Buddy Holly Story | 4.82× | Music & Radio |
| Minnesota | 6.06× | Travel & Leisure |
| Stamp collecting | 5.05× | Home & Garden |
| Handmade Gifts | 1.93× | Kids & Family |
| Graham Greene | 3.44× | Literature |
| Staycation | 2.82× | Home & Garden |
| Food quality | 6.17× | Food & Beverages |
| Jason Clarke (actor) | 2.92× | Movies & TV |
| Graham Greene (actor) | 2.44× | |
| Hog Hunting | 2.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
| Travelling | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.1% |
| United States | 29.2% |
| Canada | 1.9% |
See Moritz Wagner audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moritz Wagner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.