NOHO Club Audience in Germany
A data profile of the people who buy, follow and care about NOHO Club in Germany — modelled from more than twelve digital signal sources. NOHO Club has an estimated audience of 103,927 people in Germany.
The average NOHO Club fan in Germany is 32.0 years old, balanced, and lives primarily in Hamburg.
The audience is concentrated in Hamburg, Bayern, Baden-Württemberg.
Top brand affinities include Reeperbahn, Nature, Vacations, with strongest over-indexing on Reeperbahn (11.91× the country average).
Demographically, the NOHO Club audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NOHO Club fan in Germany is balanced, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Reeperbahn.
At a glance
The key figures that characterise the NOHO Club profile in Germany.
Search interest · 12-month trend
Demographics of NOHO Club fans
50.8% are female, 49.2% are male, average age 32.0.
Gender split
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 32.0 |
| Estimated audience size | 103,927 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide NOHO Club audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.6% |
| China | 0.9% |
| United States | 0.9% |
Geography
Where the NOHO Club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~30K | 12.73× | |
| 02 | Schleswig-Holstein | ~6K | 1.76× | |
| 03 | Bremen | <1K | 0.80× | |
| 04 | Saarland | <1K | 0.79× | |
| 05 | Thüringen | ~2K | 0.78× | |
| 06 | Sachsen-Anhalt | ~2K | 0.77× | |
| 07 | Brandenburg | ~2K | 0.76× | |
| 08 | Rheinland-Pfalz | ~4K | 0.72× | |
| 09 | Sachsen | ~3K | 0.70× | |
| 10 | Mecklenburg-Vorpommern | ~1K | 0.63× | |
| 11 | Baden-Württemberg | ~6K | 0.47× | |
| 12 | Berlin | ~2K | 0.47× | |
| 13 | Niedersachsen | ~4K | 0.45× | |
| 14 | Hessen | ~3K | 0.43× | |
| 15 | Bayern | ~7K | 0.41× | |
| 16 | Nordrhein-Westfalen | ~6K | 0.28× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NOHO Club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reeperbahn | Travel & Leisure | 11.91× | ||
| 02 | Eurodance | Music & Radio | 2.66× | ||
| 03 | Bars | Travel & Leisure | 2.06× | ||
| 04 | Nina Chuba | Music & Radio | 1.96× | ||
| 05 | Electronic dance music | Music & Radio | 1.90× | ||
| 06 | Robert Redford | Movies & TV | 1.87× | ||
| 07 | Nature | Home & Garden | 1.80× | ||
| 08 | Vacations | Travel & Leisure | 1.80× | ||
| 09 | Bayerischer Rundfunk | Movies & TV | 1.61× | ||
| 10 | MSN | News | 1.59× | ||
| 11 | Bulldog | Pets & Animals | 1.58× | ||
| 12 | French Bulldog | Pets & Animals | 1.56× | ||
| 13 | Carpentry | Home & Garden | 1.56× | ||
| 14 | Brewery | Food & Beverages | 1.56× | ||
| 15 | Siberian Husky | Pets & Animals | 1.52× | ||
| 16 | British Shorthair | Pets & Animals | 1.52× | ||
| 17 | Dieter Bohlen | Music & Radio | 1.52× | ||
| 18 | Contemporary R&B | Music & Radio | 1.51× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.51× | ||
| 20 | Black cat | Pets & Animals | 1.51× |
Personality of the NOHO Club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.24× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Creativity | OPEN | 0.93× | |
| Individualism | JOY | 0.95× |
Frequently asked questions
How many fans does NOHO Club have in Germany?
NOHO Club has an estimated audience of 103,927 people in Germany, concentrated in Hamburg and Bayern.
What is the gender split and age of NOHO Club fans?
50.8% of NOHO Club fans are female, 49.2% are male, with an average age of 32.0 years.
Which brands do NOHO Club fans like most?
NOHO Club fans show strongest brand affinity for Reeperbahn (11.91×), Nature (1.8×), and Vacations (1.8×) over the country average.
Where do NOHO Club fans live in Germany?
NOHO Club fans in Germany are most concentrated in Hamburg (reach ~30K), Bayern (reach ~7K), and Baden-Württemberg (reach ~6K). These three regions account for the largest share of the active audience.
What other brands do NOHO Club fans also like?
Beyond NOHO Club itself, the audience over-indexes on Nature (1.8×), Vacations (1.8×), Bars (2.06×), and Electronic dance music (1.9×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for NOHO Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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