Norderney Audience in Germany
A data profile of the people who buy, follow and care about Norderney in Germany — modelled from more than twelve digital signal sources. Norderney has an estimated audience of 425,729 people in Germany.
The average Norderney fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.
Top brand affinities include Nordsee, Garden centre, Five Guys, with strongest over-indexing on Nordsee (9.35× the country average).
Demographically, the Norderney audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Norderney fan in Germany is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nordsee.
At a glance
The key figures that characterise the Norderney profile in Germany.
Search interest · 12-month trend
Demographics of Norderney fans
64.1% are female, 35.9% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.5 |
| Estimated audience size | 425,729 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 34% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Norderney audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.1% |
| Switzerland | 8.3% |
| Austria | 6.9% |
Geography
Where the Norderney audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 3.58× | |
| 02 | Nordrhein-Westfalen | ~200K | 2.14× | |
| 03 | Bremen | ~7K | 1.94× | |
| 04 | Hamburg | ~10K | 1.46× | |
| 05 | Schleswig-Holstein | ~20K | 0.98× | |
| 06 | Rheinland-Pfalz | ~20K | 0.88× | |
| 07 | Hessen | ~30K | 0.77× | |
| 08 | Saarland | ~3K | 0.56× | |
| 09 | Baden-Württemberg | ~30K | 0.55× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.52× | |
| 11 | Bayern | ~30K | 0.46× | |
| 12 | Sachsen-Anhalt | ~5K | 0.46× | |
| 13 | Berlin | ~9K | 0.45× | |
| 14 | Thüringen | ~5K | 0.45× | |
| 15 | Brandenburg | ~6K | 0.44× | |
| 16 | Sachsen | ~9K | 0.43× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Norderney audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eisbären Berlin | Sports | 9.75× | ||
| 02 | Snap! | Music & Radio | 9.75× | ||
| 03 | Five Guys | Food & Beverages | 9.56× | ||
| 04 | Nordsee | Food & Beverages | 9.35× | ||
| 05 | Michael Patrick Kelly | Music & Radio | 5.61× | ||
| 06 | Garden centre | Home & Garden | 5.27× | ||
| 07 | Matthias Reim | Music & Radio | 4.45× | ||
| 08 | Ina Müller | Movies & TV | 4.09× | ||
| 09 | Udo Lindenberg | Music & Radio | 3.85× | ||
| 10 | Dieter Bohlen | Music & Radio | 3.36× | ||
| 11 | Sarah Connor | Music & Radio | 3.12× | ||
| 12 | Roland Kaiser | Music & Radio | 2.84× | ||
| 13 | QVC | Movies & TV | 2.74× | ||
| 14 | Müller (company) | Food & Beverages | 2.46× | ||
| 15 | Tchibo | Shopping | 2.38× | ||
| 16 | SV Werder Bremen | Sports | 2.30× | ||
| 17 | CHECK24 | Business & Career | 2.14× | ||
| 18 | Helene Fischer | Music & Radio | 2.10× | ||
| 19 | Nature | Home & Garden | 1.69× | ||
| 20 | Obi (store) | Shopping | 1.60× |
Personality of the Norderney audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× |
Frequently asked questions
How many fans does Norderney have in Germany?
Norderney has an estimated audience of 425,729 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Norderney fans?
64.1% of Norderney fans are female, 35.9% are male, with an average age of 44.5 years.
Which brands do Norderney fans like most?
Norderney fans show strongest brand affinity for Nordsee (9.35×), Garden centre (5.27×), and Five Guys (9.56×) over the country average.
Where do Norderney fans live in Germany?
Norderney fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Norderney fans also like?
Beyond Norderney itself, the audience over-indexes on Garden centre (5.27×), Five Guys (9.56×), Eisbären Berlin (9.75×), and Müller (company) (2.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norderney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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