Norderney Audience in Germany
Norderney has an estimated audience of 425,729 people in Germany. 64.1% are female, 35.9% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Western Union, Nordsee, Garden centre, Roland Kaiser, Dieter Bohlen.
The average Norderney fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Western Union, Nordsee, Garden centre, with strongest over-indexing on Western Union (4.76× the country average). Demographically, the Norderney audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Norderney fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.5 |
| Estimated audience size | 425,729 |
Audience persona
The typical Norderney fan in Germany is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,267 | 2.21× |
| Niedersachsen | 145,169 | 3.51× |
| Baden-Württemberg | 32,611 | 0.56× |
| Bayern | 31,881 | 0.47× |
| Hessen | 25,384 | 0.78× |
| Rheinland-Pfalz | 18,981 | 0.89× |
| Schleswig-Holstein | 15,763 | 1.03× |
| Hamburg | 13,983 | 1.45× |
| Sachsen | 8,774 | 0.42× |
| Berlin | 8,769 | 0.46× |
| Bremen | 6,991 | 1.92× |
| Brandenburg | 5,582 | 0.42× |
| Sachsen-Anhalt | 4,719 | 0.43× |
| Thüringen | 4,476 | 0.41× |
| Mecklenburg-Vorpommern | 4,132 | 0.51× |
| Saarland | 2,707 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 4.76× | Business & Career |
| Nordsee | 5.85× | Food & Beverages |
| Garden centre | 4.19× | Home & Garden |
| Roland Kaiser | 3.37× | Music & Radio |
| Dieter Bohlen | 4.37× | Music & Radio |
| Wetter.com | 2.25× | Home & Garden |
| Satire | 3.92× | Literature |
| Maite Kelly | 5.52× | Music & Radio |
| Matthias Reim | 5.04× | Music & Radio |
| German television comedy | 4.73× | Movies & TV |
| SV Werder Bremen | 2× | Sports |
| Obi (store) | 1.75× | Shopping |
| Eisbären Berlin | 7.51× | Sports |
| Allgäu | 4.65× | Travel & Leisure |
| Hygiene | 2.58× | Beauty & Wellness |
| Tchibo | 2.44× | Shopping |
| REWE | 1.69× | Shopping |
| Five Guys | 6.19× | Food & Beverages |
| 2. Bundesliga | 1.99× | Sports |
| Edmonton Oilers | 9.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.5% |
| Switzerland | 8.2% |
| Austria | 7.0% |
See Norderney audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Norderney have in Germany?
Norderney has an estimated audience of 425,729 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Norderney fans?
64.1% of Norderney fans are female, 35.9% are male, with an average age of 44.5 years.
Which brands do Norderney fans like most?
Norderney fans show strongest brand affinity for Western Union (4.76×), Nordsee (5.85×), and Garden centre (4.19×) over the country average.
Where do Norderney fans live in Germany?
Norderney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,267), Niedersachsen (reach 145,169), and Baden-Württemberg (reach 32,611). These three regions account for the largest share of the active audience.
What other brands do Norderney fans also like?
Beyond Norderney itself, the audience over-indexes on Nordsee (5.85×), Garden centre (4.19×), Roland Kaiser (3.37×), and Dieter Bohlen (4.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norderney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.