Nordwestzentrum Audience in Germany
Nordwestzentrum has an estimated audience of 1,758,794 people in Germany. 70.9% are female, 29.1% are male, average age 39.2. Top regions: Hessen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Nordwestzentrum fan in Germany is 39.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.74× the country average). Demographically, the Nordwestzentrum audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Nordwestzentrum fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.2 |
| Estimated audience size | 1,758,794 |
Audience persona
The typical Nordwestzentrum fan in Germany is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,302,282 | 13.83× |
| Bayern | 76,759 | 0.28× |
| Baden-Württemberg | 59,809 | 0.25× |
| Rheinland-Pfalz | 56,595 | 0.65× |
| Nordrhein-Westfalen | 46,258 | 0.12× |
| Berlin | 10,332 | 0.13× |
| Niedersachsen | 9,260 | 0.05× |
| Sachsen | 8,956 | 0.11× |
| Hamburg | 5,818 | 0.15× |
| Thüringen | 4,183 | 0.09× |
| Schleswig-Holstein | 2,796 | 0.04× |
| Saarland | 2,700 | 0.13× |
| Brandenburg | 2,380 | 0.04× |
| Sachsen-Anhalt | 1,495 | 0.03× |
| Mecklenburg-Vorpommern | 1,143 | 0.03× |
| Bremen | 725 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.74× | Shopping |
| Gil Ofarim | 2.3× | Music & Radio |
| Home Office | 1.9× | Business & Career |
| Stradivarius | 1.91× | Shopping |
| Coworking | 4.03× | Business & Career |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Mothercare | 1.62× | Kids & Family |
| Bank account | 2.07× | Business & Career |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Home Delivery | 1.71× | Food & Beverages |
| Food allergy | 3.63× | Health |
| Cachorro | 1.83× | Pets & Animals |
| Volvo V60 | 2.36× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.41× | Music & Radio |
| Theocracy | 4.88× | Music & Radio |
| Ipekyol | 1.8× | Shopping |
| Jersey (fabric) | 2.23× | Fashion & Accessoires |
| Staycation | 1.63× | Home & Garden |
| Picnic | 1.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.17 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| China | 0.2% |
| Switzerland | 0.1% |
See Nordwestzentrum audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Nordwestzentrum have in Germany?
Nordwestzentrum has an estimated audience of 1,758,794 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Nordwestzentrum fans?
70.9% of Nordwestzentrum fans are female, 29.1% are male, with an average age of 39.2 years.
Which brands do Nordwestzentrum fans like most?
Nordwestzentrum fans show strongest brand affinity for Rossmann (1.74×), Gil Ofarim (2.3×), and Home Office (1.9×) over the country average.
Where do Nordwestzentrum fans live in Germany?
Nordwestzentrum fans in Germany are most concentrated in Hessen (reach 1,302,282), Bayern (reach 76,759), and Baden-Württemberg (reach 59,809). These three regions account for the largest share of the active audience.
What other brands do Nordwestzentrum fans also like?
Beyond Nordwestzentrum itself, the audience over-indexes on Gil Ofarim (2.3×), Home Office (1.9×), Stradivarius (1.91×), and Coworking (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nordwestzentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.