Rascasse Audience Intelligence

Norwich City F.C. Audience in Germany

Name: Norwich City F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Norwich City F.C. in Germany — modelled from more than twelve digital signal sources. Norwich City F.C. has an estimated audience of 282,457 people in Germany.

#459among Soccer in Germany #301among Team in Germany #1457in Sports

The average Norwich City F.C. fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.68× the country average).

Demographically, the Norwich City F.C. audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Norwich City F.C. fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norwich City F.C. profile in Germany.

Audience size

282K

in Germany

Gender

44.8%♀

55.2% male

Age

30.5

average years

Country rank

#18118

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Norwich City F.C. fans

44.8% are female, 55.2% are male, average age 30.5.

Fig. 02

Gender split

44.8%

Female

55.2%

Male

Demographic split for Norwich City F.C. audience in Germany
Metric	Value
Female	44.8%
Male	55.2%
Average age	30.5
Estimated audience size	282,457

Fig. 03

Age distribution

Age distribution of the Norwich City F.C. audience in Germany
Age bracket	Share	%
16-19		50%
20-29		15%
30-39		12%
40-49		15%
50+		8%

Fig. 04

Worldwide distribution

6.4%

of the worldwide Norwich City F.C. audience comes from Germany.

Worldwide audience distribution share by country for Norwich City F.C.
Country	Share
United Kingdom	21.6%
United States	9.1%
Italy	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norwich City F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Norwich City F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen-Anhalt	~20K	2.25×
02	Bremen	~3K	1.37×
03	Hamburg	~8K	1.33×
04	Nordrhein-Westfalen	~70K	1.13×
05	Berlin	~10K	1.12×
06	Hessen	~20K	1.01×
07	Schleswig-Holstein	~10K	1.00×
08	Baden-Württemberg	~40K	0.97×
09	Niedersachsen	~30K	0.96×
10	Bayern	~40K	0.85×
11	Rheinland-Pfalz	~10K	0.84×
12	Saarland	~3K	0.79×
13	Mecklenburg-Vorpommern	~4K	0.78×
14	Thüringen	~6K	0.77×
15	Brandenburg	~7K	0.75×
16	Sachsen	~9K	0.68×

Affinity by region — Norwich City F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norwich City F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norwich City F.C. audience
#	Interest	Category	×
01	Jürgen Klopp	Sports	6.11×
02	Frauen-Bundesliga	Sports	5.90×
03	Tottenham Hotspur F.C.	Sports	5.45×
04	VfL Wolfsburg	Sports	5.38×
05	Hannover 96	Sports	5.05×
06	Manuel Neuer	Sports	5.01×
07	Borussia Mönchengladbach	Sports	4.63×
08	Hertha BSC	Sports	4.49×
09	Harry Kane	Sports	4.33×
10	Hamburger SV	Sports	4.06×
11	1. FC Köln	Sports	3.96×
12	Borussia Dortmund	Sports	3.68×
13	Eintracht Frankfurt	Sports	3.44×
14	2. Bundesliga	Sports	3.39×
15	SV Werder Bremen	Sports	3.36×
16	VfB Stuttgart	Sports	3.33×
17	FIFA World Cup	Sports	3.08×
18	FC Bayern Munich	Sports	2.68×
19	Bundesliga	Sports	2.16×
20	dB’s	Music & Radio	1.69×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norwich City F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Norwich City F.C. audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.41×
Risk Appetite	THRILL	1.14×
Design Affinity	PREMIUM	1.11×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Norwich City F.C. audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.26×
Indulgence	JOY	0.37×
Patriotism	CONSERVATISM	0.38×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Norwich City F.C. have in Germany?

Norwich City F.C. has an estimated audience of 282,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Norwich City F.C. fans?

44.8% of Norwich City F.C. fans are female, 55.2% are male, with an average age of 30.5 years.

Which brands do Norwich City F.C. fans like most?

Norwich City F.C. fans show strongest brand affinity for Borussia Dortmund (3.68×), FIFA World Cup (3.08×), and FC Bayern Munich (2.68×) over the country average.

Where do Norwich City F.C. fans live in Germany?

Norwich City F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Norwich City F.C. fans also like?

Beyond Norwich City F.C. itself, the audience over-indexes on FIFA World Cup (3.08×), FC Bayern Munich (2.68×), Borussia Mönchengladbach (4.63×), and Manuel Neuer (5.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Norwich City F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Norwich City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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