Norwich City F.C. Audience in Germany
Norwich City F.C. has an estimated audience of 272,078 people in Germany. 44.8% are female, 55.2% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, FIFA World Cup, FC Bayern Munich, SV Werder Bremen, Eintracht Frankfurt.
The average Norwich City F.C. fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.68× the country average). Demographically, the Norwich City F.C. audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Norwich City F.C. fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 30.5 |
| Estimated audience size | 272,078 |
Audience persona
The typical Norwich City F.C. fan in Germany is more male, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,427 | 1.11× |
| Baden-Württemberg | 37,174 | 0.97× |
| Bayern | 36,774 | 0.81× |
| Niedersachsen | 25,149 | 0.92× |
| Hessen | 20,034 | 0.93× |
| Sachsen-Anhalt | 18,148 | 2.49× |
| Berlin | 13,644 | 1.08× |
| Rheinland-Pfalz | 10,780 | 0.76× |
| Schleswig-Holstein | 10,168 | 1.01× |
| Hamburg | 8,874 | 1.4× |
| Sachsen | 8,517 | 0.62× |
| Brandenburg | 6,146 | 0.7× |
| Thüringen | 4,149 | 0.58× |
| Mecklenburg-Vorpommern | 3,832 | 0.71× |
| Bremen | 3,516 | 1.46× |
| Saarland | 2,082 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.68× | Sports |
| FIFA World Cup | 3.08× | Sports |
| FC Bayern Munich | 2.68× | Sports |
| SV Werder Bremen | 3.36× | Sports |
| Eintracht Frankfurt | 3.44× | Sports |
| 2. Bundesliga | 3.39× | Sports |
| VfB Stuttgart | 3.33× | Sports |
| Hamburger SV | 4.06× | Sports |
| Hannover 96 | 5.05× | Sports |
| Hertha BSC | 4.49× | Sports |
| Bayer 04 Leverkusen | 5.23× | Sports |
| Bundesliga | 2.16× | Sports |
| Transfermarkt | 3× | Sports |
| Manuel Neuer | 5.01× | Sports |
| Tottenham Hotspur F.C. | 5.45× | Sports |
| Harry Potter | 1.85× | Movies & TV |
| A.C. Milan | 5.01× | Sports |
| VfL Wolfsburg | 5.38× | Sports |
| FC Barcelona | 3× | Sports |
| Manchester United F.C. | 3.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.54 |
| Career Orientation | POWER | 1.35 |
| Early Adopter Mentality | POWER | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 23.1% |
| United States | 9.9% |
| Germany | 6.7% |
See Norwich City F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Norwich City F.C. have in Germany?
Norwich City F.C. has an estimated audience of 272,078 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Norwich City F.C. fans?
44.8% of Norwich City F.C. fans are female, 55.2% are male, with an average age of 30.5 years.
Which brands do Norwich City F.C. fans like most?
Norwich City F.C. fans show strongest brand affinity for Borussia Dortmund (3.68×), FIFA World Cup (3.08×), and FC Bayern Munich (2.68×) over the country average.
Where do Norwich City F.C. fans live in Germany?
Norwich City F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,427), Baden-Württemberg (reach 37,174), and Bayern (reach 36,774). These three regions account for the largest share of the active audience.
What other brands do Norwich City F.C. fans also like?
Beyond Norwich City F.C. itself, the audience over-indexes on FIFA World Cup (3.08×), FC Bayern Munich (2.68×), SV Werder Bremen (3.36×), and Eintracht Frankfurt (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norwich City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.