Rascasse Audience Intelligence

Ola kala Target Market in Germany

A data profile of the people who buy, follow and care about Ola kala in Germany — modelled from more than twelve digital signal sources. Ola kala has an estimated audience of 529,229 people in Germany.

#20among Streetwear in Germany#1465among Brand in Germany#554in Fashion & Accessoires

The average Ola kala fan in Germany is 27.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Haftbefehl, SSIO, Finch, with strongest over-indexing on Haftbefehl (9.43× the country average).

Demographically, the Ola kala audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ola kala fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ola kala profile in Germany.

Audience size
529K
in Germany
Gender
41.3%♀
58.7% male
Age
27.2
average years
Country rank
#11211
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ola kala

41.3% are female, 58.7% are male, average age 27.2.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Ola kala audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age27.2
Estimated audience size529,229
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Ola kala audience in Germany
Age bracketShare%
16-1954%
20-2924%
30-3912%
40-497%
50+4%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Ola kala audience comes from Germany.

Worldwide audience distribution share by country for Ola kala
CountryShare
Germany75.8%
Austria6.1%
Switzerland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ola kala audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ola kala customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.57×
02Baden-Württemberg~100K1.49×
03Nordrhein-Westfalen~100K1.15×
04Sachsen~30K1.10×
05Thüringen~10K1.04×
06Niedersachsen~50K1.03×
07Mecklenburg-Vorpommern~10K1.01×
08Rheinland-Pfalz~30K0.94×
09Brandenburg~20K0.94×
10Sachsen-Anhalt~10K0.92×
11Hessen~40K0.90×
12Schleswig-Holstein~20K0.89×
13Hamburg~10K0.87×
14Berlin~20K0.81×
15Saarland~5K0.76×
16Bremen~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Ola kala, Germany
0.75×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ola kala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ola kala audience
#·InterestCategoryAffinity×
01ShindyMusic & Radio27.05×
02Peter Fox (musician)Music & Radio18.77×
03SSIOMusic & Radio15.52×
04HaftbefehlMusic & Radio9.43×
05German hip hopMusic & Radio8.73×
06FinchMusic & Radio6.41×
07Sneaker collectingFashion & Accessoires5.49×
08IkkimelMusic & Radio5.45×
09BushidoMusic & Radio5.12×
10Nina ChubaMusic & Radio4.70×
11PandoraFashion & Accessoires3.94×
12Robert RedfordMovies & TV3.91×
13ConverseFashion & Accessoires3.80×
14NikeFashion & Accessoires2.69×
15TipicoGames2.55×
16Luxury goodsFashion & Accessoires2.31×
17Lieferando.deFood & Beverages1.99×
18SV Werder BremenSports1.86×
19FIFA World CupSports1.66×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ola kala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ola kala audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.85×
Luxury OrientationPREMIUM1.54×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ola kala audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
DIY MentalityTHRILL0.79×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ola kala's target market in Germany?

Ola kala's target market in Germany covers an estimated 529,229 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ola kala customers?

41.3% of the Ola kala audience are female, 58.7% are male, with an average age of 27.2 years.

03

Which brands do Ola kala fans like most?

Ola kala fans show strongest brand affinity for Haftbefehl (9.43×), SSIO (15.52×), and Finch (6.41×) over the country average.

04

Where do Ola kala fans live in Germany?

Ola kala fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ola kala fans also like?

Beyond Ola kala itself, the audience over-indexes on SSIO (15.52×), Finch (6.41×), Shindy (27.05×), and Peter Fox (musician) (18.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Ola kala audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ola kala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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