Ola kala Audience in Germany
Ola kala has an estimated audience of 576,382 people in Germany. 43.1% are female, 56.9% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Gil Ofarim, Combat sport, Stamp collecting.
The average Ola kala fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Gil Ofarim, with strongest over-indexing on Progressive rock (2.81× the country average). Demographically, the Ola kala audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Ola kala fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 29.1 |
| Estimated audience size | 576,382 |
Audience persona
The typical Ola kala fan in Germany is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,673 | 1.12× |
| Bayern | 131,799 | 1.42× |
| Baden-Württemberg | 116,022 | 1.48× |
| Niedersachsen | 57,925 | 1.03× |
| Hessen | 46,685 | 1.06× |
| Sachsen | 32,871 | 1.16× |
| Rheinland-Pfalz | 26,803 | 0.93× |
| Berlin | 21,551 | 0.84× |
| Schleswig-Holstein | 19,878 | 0.96× |
| Brandenburg | 17,593 | 0.98× |
| Thüringen | 14,758 | 1× |
| Sachsen-Anhalt | 12,302 | 0.82× |
| Hamburg | 11,658 | 0.9× |
| Mecklenburg-Vorpommern | 9,954 | 0.9× |
| Saarland | 4,943 | 0.7× |
| Bremen | 3,405 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.81× | Music & Radio |
| CAC 40 | 2.53× | Business & Career |
| Gil Ofarim | 1.87× | Music & Radio |
| Combat sport | 1.84× | Sports |
| Stamp collecting | 6.5× | Home & Garden |
| N'Golo Kanté | 6.1× | Sports |
| Racing | 1.7× | Cars & Mobility |
| Whist | 4.64× | Games |
| myDealZ | 2.32× | Shopping |
| Graham Greene | 3.64× | Literature |
| Mohamed Salah | 2.96× | Sports |
| Fantasy Earth: Zero | 5.09× | Games |
| Handmade Gifts | 1.53× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.56× | Music & Radio |
| Hard Knocks | 20.38× | Movies & TV |
| Phil Campbell (musician) | 3.76× | Music & Radio |
| Staycation | 2.5× | Home & Garden |
| Holíč | 11.8× | Travel & Leisure |
| Assassin's Creed II | 3.57× | Games |
| Hypothec | 3.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.25 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.0% |
| Austria | 6.0% |
| Switzerland | 3.7% |
See Ola kala audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Ola kala have in Germany?
Ola kala has an estimated audience of 576,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ola kala fans?
43.1% of Ola kala fans are female, 56.9% are male, with an average age of 29.1 years.
Which brands do Ola kala fans like most?
Ola kala fans show strongest brand affinity for Progressive rock (2.81×), CAC 40 (2.53×), and Gil Ofarim (1.87×) over the country average.
Where do Ola kala fans live in Germany?
Ola kala fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,673), Bayern (reach 131,799), and Baden-Württemberg (reach 116,022). These three regions account for the largest share of the active audience.
What other brands do Ola kala fans also like?
Beyond Ola kala itself, the audience over-indexes on CAC 40 (2.53×), Gil Ofarim (1.87×), Combat sport (1.84×), and Stamp collecting (6.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ola kala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.