Omaze Audience in Germany
Omaze has an estimated audience of 358,054 people in Germany. 23.6% are female, 76.4% are male, average age 33.7. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Home construction, Chalkidiki, Hawesko, Hypertext.
The average Omaze fan in Germany is 33.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Home construction, Chalkidiki, with strongest over-indexing on Progressive rock (4.76× the country average). Demographically, the Omaze audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Video game
Demographics of Omaze fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 33.7 |
| Estimated audience size | 358,054 |
Audience persona
The typical Omaze fan in Germany is more male, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 60,558 | 1.05× |
| Nordrhein-Westfalen | 52,850 | 0.67× |
| Niedersachsen | 40,741 | 1.17× |
| Hessen | 36,684 | 1.34× |
| Baden-Württemberg | 29,625 | 0.61× |
| Berlin | 28,974 | 1.81× |
| Sachsen | 12,167 | 0.69× |
| Schleswig-Holstein | 11,497 | 0.89× |
| Rheinland-Pfalz | 11,186 | 0.62× |
| Hamburg | 9,457 | 1.17× |
| Sachsen-Anhalt | 8,185 | 0.88× |
| Thüringen | 6,321 | 0.69× |
| Brandenburg | 5,960 | 0.54× |
| Mecklenburg-Vorpommern | 5,656 | 0.83× |
| Bremen | 5,518 | 1.8× |
| Saarland | 5,367 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.76× | Music & Radio |
| Home construction | 2.1× | Home & Garden |
| Chalkidiki | 8.86× | Travel & Leisure |
| Hawesko | 5.03× | Food & Beverages |
| Hypertext | 3.7× | Technology & Electronics |
| CAC 40 | 1.73× | Business & Career |
| Natural rubber | 2.69× | Cars & Mobility |
| Mülheim | 2.98× | Travel & Leisure |
| Assisi | 4.99× | Travel & Leisure |
| Grappling | 1.88× | Sports |
| Corfu (regional unit) | 2.52× | Travel & Leisure |
| Minestrone | 2.01× | Food & Beverages |
| Metamorphoses | 2.21× | Literature |
| Building insulation | 2.84× | Home & Garden |
| Atkins diet | 3.53× | Health |
| Oliver Kahn | 2.13× | Sports |
| Cambrils | 4.44× | Travel & Leisure |
| Stamp collecting | 2.98× | Home & Garden |
| Golem | 1.7× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.54 |
| Early Adopter Mentality | POWER | 2.2 |
| Sustainability | BALANCE | 1.74 |
| Quality Awareness | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 67.3% |
| Germany | 19.5% |
| United States | 4.6% |
See Omaze audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Omaze have in Germany?
Omaze has an estimated audience of 358,054 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Omaze fans?
23.6% of Omaze fans are female, 76.4% are male, with an average age of 33.7 years.
Which brands do Omaze fans like most?
Omaze fans show strongest brand affinity for Progressive rock (4.76×), Home construction (2.1×), and Chalkidiki (8.86×) over the country average.
Where do Omaze fans live in Germany?
Omaze fans in Germany are most concentrated in Bayern (reach 60,558), Nordrhein-Westfalen (reach 52,850), and Niedersachsen (reach 40,741). These three regions account for the largest share of the active audience.
What other brands do Omaze fans also like?
Beyond Omaze itself, the audience over-indexes on Home construction (2.1×), Chalkidiki (8.86×), Hawesko (5.03×), and Hypertext (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Omaze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.