Rascasse Audience Intelligence

Omaze Audience in Germany

A data profile of the people who buy, follow and care about Omaze in Germany — modelled from more than twelve digital signal sources. Omaze has an estimated audience of 478,487 people in Germany.

#37among NGO / Political Party in Germany#578in Politics & Society

The average Omaze fan in Germany is 33.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Photovoltaic system, Photovoltaics, with strongest over-indexing on Lindsey Vonn (9.26× the country average).

Demographically, the Omaze audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Omaze fan in Germany is more male, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Lindsey Vonn.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omaze profile in Germany.

Audience size
478K
in Germany
Gender
23.6%♀
76.4% male
Age
33.7
average years
Country rank
#12184
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+776%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Omaze fans

23.6% are female, 76.4% are male, average age 33.7.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Omaze audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age33.7
Estimated audience size478,487
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Omaze audience in Germany
Age bracketShare%
16-1926%
20-2928%
30-3923%
40-4915%
50+7%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Omaze audience comes from Germany.

Worldwide audience distribution share by country for Omaze
CountryShare
United Kingdom60.9%
Germany26.0%
United States4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omaze audience in Germany is strongest.

Fig. 05

Top regions by affinity

Omaze fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.50×
02Brandenburg~20K1.39×
03Berlin~20K1.35×
04Mecklenburg-Vorpommern~8K1.19×
05Schleswig-Holstein~20K1.17×
06Nordrhein-Westfalen~80K1.01×
07Niedersachsen~30K0.98×
08Baden-Württemberg~50K0.95×
09Rheinland-Pfalz~20K0.93×
10Thüringen~8K0.90×
11Sachsen-Anhalt~8K0.86×
12Sachsen~10K0.81×
13Saarland~4K0.81×
14Hessen~20K0.79×
15Hamburg~6K0.79×
16Bremen~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Omaze, Germany
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omaze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omaze audience
#·InterestCategoryAffinity×
01Tesla Model SCars & Mobility10.00×
02Air purifierHome & Garden10.00×
03Discount cardShopping10.00×
04Lindsey VonnSports9.26×
05Mikaela ShiffrinSports9.06×
06Photovoltaic systemHome & Garden6.94×
07Opel MokkaCars & Mobility6.14×
08Loyalty programShopping5.48×
09PhotovoltaicsHome & Garden5.11×
10Purchase discountShopping4.26×
11Robert RedfordMovies & TV3.96×
12CrowdfundingBusiness & Career3.82×
13Tesla MotorsCars & Mobility3.06×
14Tour de FranceSports2.83×
15PaybackShopping2.77×
16Efficient energy useTechnology & Electronics2.55×
17RedditInternet & Social Media2.43×
18Online newspaperNews2.01×
19RyanairTravel & Leisure1.95×
20FRITZ!BoxTechnology & Electronics1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omaze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omaze audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.49×
Early Adopter MentalityPOWER2.32×
Quality AwarenessPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omaze audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Omaze have in Germany?

Omaze has an estimated audience of 478,487 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Omaze fans?

23.6% of Omaze fans are female, 76.4% are male, with an average age of 33.7 years.

03

Which brands do Omaze fans like most?

Omaze fans show strongest brand affinity for Lindsey Vonn (9.26×), Photovoltaic system (6.94×), and Photovoltaics (5.11×) over the country average.

04

Where do Omaze fans live in Germany?

Omaze fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Omaze fans also like?

Beyond Omaze itself, the audience over-indexes on Photovoltaic system (6.94×), Photovoltaics (5.11×), Tesla Model S (10×), and Mikaela Shiffrin (9.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Omaze audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Omaze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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