Pianos Audience in Germany
Pianos has an estimated audience of 456,697 people in Germany. 51.3% are female, 48.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Pianos fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.84× the country average). Demographically, the Pianos audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Pianos fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.2 |
| Estimated audience size | 456,697 |
Audience persona
The typical Pianos fan in Germany is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,467 | 1.2× |
| Bayern | 69,642 | 0.95× |
| Baden-Württemberg | 66,400 | 1.07× |
| Niedersachsen | 46,590 | 1.05× |
| Hessen | 40,973 | 1.18× |
| Berlin | 25,682 | 1.26× |
| Rheinland-Pfalz | 24,269 | 1.06× |
| Sachsen | 20,740 | 0.93× |
| Schleswig-Holstein | 14,302 | 0.87× |
| Brandenburg | 12,819 | 0.9× |
| Hamburg | 10,177 | 0.99× |
| Thüringen | 10,074 | 0.87× |
| Sachsen-Anhalt | 9,573 | 0.81× |
| Mecklenburg-Vorpommern | 6,534 | 0.75× |
| Saarland | 5,069 | 0.9× |
| Bremen | 4,793 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.84× | Music & Radio |
| KLIX (AM) | 3.09× | Music & Radio |
| Stradivarius | 1.91× | Shopping |
| Israel | 2.3× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.6× | Music & Radio |
| Google Analytics | 1.62× | Internet & Social Media |
| Building insulation | 2.67× | Home & Garden |
| Volvo V60 | 2.75× | Cars & Mobility |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Alaska | 1.91× | Travel & Leisure |
| Picnic | 1.81× | Kids & Family |
| Liberace | 3× | Music & Radio |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2× | Travel & Leisure |
| Zagreb | 1.74× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.16 |
| Sustainability | BALANCE | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.0% |
| United Kingdom | 6.8% |
| Brazil | 5.6% |
See Pianos audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Pianos have in Germany?
Pianos has an estimated audience of 456,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pianos fans?
51.3% of Pianos fans are female, 48.7% are male, with an average age of 37.2 years.
Which brands do Pianos fans like most?
Pianos fans show strongest brand affinity for Gil Ofarim (1.84×), KLIX (AM) (3.09×), and Stradivarius (1.91×) over the country average.
Where do Pianos fans live in Germany?
Pianos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,467), Bayern (reach 69,642), and Baden-Württemberg (reach 66,400). These three regions account for the largest share of the active audience.
What other brands do Pianos fans also like?
Beyond Pianos itself, the audience over-indexes on KLIX (AM) (3.09×), Stradivarius (1.91×), Israel (2.3×), and Handmade Gifts (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pianos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.