Rascasse Audience Intelligence

Pianos Audience in United States

A data profile of the people who buy, follow and care about Pianos in United States — modelled from more than twelve digital signal sources. Pianos has an estimated audience of 7,157,434 people in United States.

#31among Concert venue in United States#319among POI in United States#382in Music & Radio

The average Pianos fan in United States is 38.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.53× the country average).

Demographically, the Pianos audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pianos fan in United States is balanced, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pianos profile in United States.

Audience size
7.2M
in United States
Gender
52.0%♀
48.0% male
Age
38.5
average years
Country rank
#4919
POI in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pianos fans

52.0% are female, 48.0% are male, average age 38.5.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Pianos audience in United States
MetricValue
Female52.0%
Male48.0%
Average age38.5
Estimated audience size7,157,434
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Pianos audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Pianos audience comes from United States.

Worldwide audience distribution share by country for Pianos
CountryShare
United States39.2%
United Kingdom5.9%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pianos audience in United States is strongest.

Fig. 05

Top regions by affinity

Pianos fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K1.64×
02Texas~900K1.59×
03Alaska~20K1.39×
04Oklahoma~90K1.30×
05Georgia~200K1.20×
06Arkansas~60K1.20×
07Indiana~100K1.18×
08California~800K1.17×
09Kentucky~90K1.17×
10Hawaii~30K1.16×
11Utah~70K1.14×
12Nebraska~40K1.13×
13Louisiana~90K1.12×
14South Carolina~100K1.11×
15Virginia~200K1.10×
16Alabama~100K1.10×
17New Jersey~200K1.09×
18North Dakota~10K1.09×
19New Mexico~30K1.08×
20Arizona~100K1.07×
21North Carolina~200K1.06×
22Pennsylvania~200K1.05×
23Maryland~100K1.03×
24Illinois~200K1.01×
25Kansas~50K1.01×
26South Dakota~10K1.01×
27Washington~100K1.00×
28Mississippi~50K1.00×
29Missouri~100K0.98×
30Oregon~70K0.96×
31Wisconsin~90K0.95×
32Idaho~30K0.94×
33Ohio~200K0.93×
34Nevada~60K0.93×
35Connecticut~60K0.92×
36Massachusetts~100K0.90×
37Iowa~50K0.89×
38Tennessee~100K0.87×
39Michigan~100K0.86×
40Minnesota~80K0.85×
41Delaware~10K0.84×
42Florida~400K0.83×
43West Virginia~20K0.83×
44Rhode Island~20K0.78×
45Colorado~70K0.74×
46New Hampshire~20K0.74×
47Maine~20K0.73×
48Montana~10K0.67×
49Vermont~7K0.66×
50Washington, District of Columbia~9K0.49×
Fig. 06

Affinity by region

Affinity by region — Pianos, United States
0.49×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pianos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pianos audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.53×
02DepopFashion & Accessoires2.19×
03LivemusicMusic & Radio1.96×
04Compact carCars & Mobility1.73×
05Labor DayPolitics & Society1.71×
06Megan FoxMovies & TV1.69×
07Tony AwardArts & Culture1.66×
08Movie theaterMovies & TV1.64×
09Music festivalsMusic & Radio1.63×
10Us WeeklyInternet & Social Media1.63×
11Film scoreMusic & Radio1.61×
12VoucherShopping1.59×
13DancehallsMusic & Radio1.55×
14BarsTravel & Leisure1.54×
15BrewingFood & Beverages1.54×
16NightlifeArts & Culture1.54×
17FoodieFood & Beverages1.53×
18Wine tastingFood & Beverages1.52×
19FlatbreadFood & Beverages1.52×
20Facial hairBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pianos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pianos audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
IndulgenceJOY1.29×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pianos audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pianos have in United States?

Pianos has an estimated audience of 7,157,434 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pianos fans?

52.0% of Pianos fans are female, 48.0% are male, with an average age of 38.5 years.

03

Which brands do Pianos fans like most?

Pianos fans show strongest brand affinity for Concerts (2.53×), Bars (1.54×), and Livemusic (1.96×) over the country average.

04

Where do Pianos fans live in United States?

Pianos fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pianos fans also like?

Beyond Pianos itself, the audience over-indexes on Bars (1.54×), Livemusic (1.96×), Foodie (1.53×), and Music festivals (1.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pianos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pianos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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