Rascasse Audience Intelligence

PKN Orlen Target Market in Germany

A data profile of the people who buy, follow and care about PKN Orlen in Germany — modelled from more than twelve digital signal sources. PKN Orlen has an estimated audience of 403,853 people in Germany.

#1788among Brand in Germany#635in Cars & Mobility

The average PKN Orlen fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Brandenburg.

Top brand affinities include Max Verstappen, Sebastian Vettel, Lewis Hamilton, with strongest over-indexing on Max Verstappen (39.78× the country average).

Demographically, the PKN Orlen audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PKN Orlen fan in Germany is more male, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PKN Orlen profile in Germany.

Audience size
404K
in Germany
Gender
3.8%♀
96.2% male
Age
37.8
average years
Country rank
#13911
Brand in Germany
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PKN Orlen

3.8% are female, 96.2% are male, average age 37.8.

Fig. 02

Gender split

3.8%
Female
96.2%
Male
Demographic split for PKN Orlen audience in Germany
MetricValue
Female3.8%
Male96.2%
Average age37.8
Estimated audience size403,853
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the PKN Orlen audience in Germany
Age bracketShare%
16-1915%
20-2928%
30-3923%
40-4922%
50+12%
Fig. 04

Worldwide distribution

55.1%

of the worldwide PKN Orlen audience comes from Germany.

Worldwide audience distribution share by country for PKN Orlen
CountryShare
Germany55.1%
Poland41.4%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PKN Orlen audience in Germany is strongest.

Fig. 05

Top regions by affinity

PKN Orlen customers by region in Germany
#RegionReachAffinity×
01Brandenburg~40K3.52×
02Sachsen~40K2.44×
03Schleswig-Holstein~20K1.66×
04Mecklenburg-Vorpommern~10K1.44×
05Bremen~4K1.26×
06Sachsen-Anhalt~9K1.01×
07Bayern~40K0.67×
08Hamburg~5K0.67×
09Hessen~20K0.62×
10Thüringen~5K0.61×
11Nordrhein-Westfalen~40K0.58×
12Niedersachsen~20K0.57×
13Rheinland-Pfalz~8K0.46×
14Saarland~2K0.45×
15Berlin~7K0.43×
16Baden-Württemberg~20K0.37×
Fig. 06

Affinity by region

Affinity by region — PKN Orlen, Germany
0.37×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PKN Orlen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PKN Orlen audience
#·InterestCategoryAffinity×
01Max VerstappenSports39.78×
02Sebastian VettelSports23.23×
03Arvid LindbladSports14.88×
04PirelliCars & Mobility8.71×
05Lewis HamiltonSports7.87×
06NASCARSports7.65×
07Mario BarthMovies & TV6.50×
08Robert LewandowskiSports5.75×
09EurosportSports4.21×
10MotoGPSports4.14×
11Racing gamesGames3.50×
12Solar energyHome & Garden3.26×
13Paris Saint-GermainSports3.13×
14Virtual realityTechnology & Electronics2.78×
15Formula OneSports2.52×
16Tour de FranceSports2.43×
17Public transportCars & Mobility2.38×
18SV Werder BremenSports1.81×
19SportschauSports1.75×
20AutoScout24Cars & Mobility1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PKN Orlen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PKN Orlen audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Need for SecurityCONSERVATISM1.19×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PKN Orlen audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.34×
Pet OwnershipJOY0.39×
Design AffinityPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PKN Orlen's target market in Germany?

PKN Orlen's target market in Germany covers an estimated 403,853 people, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of PKN Orlen customers?

3.8% of the PKN Orlen audience are female, 96.2% are male, with an average age of 37.8 years.

03

Which brands do PKN Orlen fans like most?

PKN Orlen fans show strongest brand affinity for Max Verstappen (39.78×), Sebastian Vettel (23.23×), and Lewis Hamilton (7.87×) over the country average.

04

Where do PKN Orlen fans live in Germany?

PKN Orlen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Sachsen (reach ~40K), and Brandenburg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do PKN Orlen fans also like?

Beyond PKN Orlen itself, the audience over-indexes on Sebastian Vettel (23.23×), Lewis Hamilton (7.87×), Solar energy (3.26×), and MotoGP (4.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See PKN Orlen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PKN Orlen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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