PKN Orlen Audience in Germany
PKN Orlen has an estimated audience of 195,398 people in Germany. 3.8% are female, 96.2% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities: Home construction, Litter box, VOD.pl, Minestrone, Acoustic music.
The average PKN Orlen fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities include Home construction, Litter box, VOD.pl, with strongest over-indexing on Home construction (2.21× the country average). Demographically, the PKN Orlen audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of PKN Orlen fans
| Metric | Value |
|---|---|
| Female | 3.8% |
| Male | 96.2% |
| Average age | 37.8 |
| Estimated audience size | 195,398 |
Audience persona
The typical PKN Orlen fan in Germany is more male, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,749 | 0.61× |
| Brandenburg | 44,406 | 4.07× |
| Bayern | 38,582 | 0.68× |
| Sachsen | 33,852 | 1.96× |
| Baden-Württemberg | 21,076 | 0.44× |
| Niedersachsen | 20,258 | 0.59× |
| Hessen | 18,253 | 0.68× |
| Schleswig-Holstein | 14,766 | 1.17× |
| Sachsen-Anhalt | 10,339 | 1.13× |
| Mecklenburg-Vorpommern | 8,874 | 1.32× |
| Berlin | 8,501 | 0.54× |
| Rheinland-Pfalz | 7,719 | 0.44× |
| Thüringen | 6,144 | 0.68× |
| Hamburg | 5,931 | 0.75× |
| Bremen | 2,169 | 0.72× |
| Saarland | 979 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.21× | Home & Garden |
| Litter box | 1.87× | Pets & Animals |
| VOD.pl | 22.02× | Movies & TV |
| Minestrone | 1.91× | Food & Beverages |
| Acoustic music | 2.12× | Music & Radio |
| Yoga Journal | 6.06× | Sports |
| Prozis | 2.28× | Shopping |
| Joko Winterscheidt | 1.94× | Movies & TV |
| Hebe | 2.02× | Home & Garden |
| Caprivi Strip | 3.69× | |
| Jonah | 2.03× | |
| Portia de Rossi | 2.43× | Movies & TV |
| Davos | 2.59× | Travel & Leisure |
| Flash memory | 1.56× | Technology & Electronics |
| N1 road (South Africa) | 2.1× | Travel & Leisure |
| Naomi Scott | 1.74× | Movies & TV |
| Mackenzie Foy | 1.63× | Fashion & Accessoires |
| Filmweb | 2.67× | Movies & TV |
| Irrigation sprinkler | 2.5× | Home & Garden |
| Jack Skellington | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.01 |
| Urban Lifestyle | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 57.7% |
| Germany | 37.4% |
| United Kingdom | 1.7% |
See PKN Orlen audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does PKN Orlen have in Germany?
PKN Orlen has an estimated audience of 195,398 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.
What is the gender split and age of PKN Orlen fans?
3.8% of PKN Orlen fans are female, 96.2% are male, with an average age of 37.8 years.
Which brands do PKN Orlen fans like most?
PKN Orlen fans show strongest brand affinity for Home construction (2.21×), Litter box (1.87×), and VOD.pl (22.02×) over the country average.
Where do PKN Orlen fans live in Germany?
PKN Orlen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,749), Brandenburg (reach 44,406), and Bayern (reach 38,582). These three regions account for the largest share of the active audience.
What other brands do PKN Orlen fans also like?
Beyond PKN Orlen itself, the audience over-indexes on Litter box (1.87×), VOD.pl (22.02×), Minestrone (1.91×), and Acoustic music (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PKN Orlen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.