Pop Mart Audience in Germany
Pop Mart has an estimated audience of 1,953,594 people in Germany. 56.7% are female, 43.3% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edvard Grieg, Goon, Ireen Sheer, Preacher (comics), Hückelhoven.
The average Pop Mart fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edvard Grieg, Goon, Ireen Sheer, with strongest over-indexing on Edvard Grieg (6.84× the country average). Demographically, the Pop Mart audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Toys
Demographics of Pop Mart fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 37.0 |
| Estimated audience size | 1,953,594 |
Audience persona
The typical Pop Mart fan in Germany is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Edvard Grieg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 508,516 | 1.19× |
| Bayern | 323,438 | 1.03× |
| Baden-Württemberg | 258,727 | 0.97× |
| Hessen | 192,482 | 1.29× |
| Niedersachsen | 165,725 | 0.87× |
| Berlin | 164,064 | 1.88× |
| Rheinland-Pfalz | 102,711 | 1.05× |
| Sachsen | 91,863 | 0.96× |
| Schleswig-Holstein | 61,268 | 0.87× |
| Hamburg | 56,189 | 1.27× |
| Brandenburg | 56,025 | 0.92× |
| Thüringen | 42,385 | 0.85× |
| Sachsen-Anhalt | 35,969 | 0.71× |
| Bremen | 19,111 | 1.14× |
| Saarland | 16,929 | 0.71× |
| Mecklenburg-Vorpommern | 10,245 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 6.84× | Literature |
| Goon | 4.03× | Movies & TV |
| Ireen Sheer | 1.68× | Music & Radio |
| Preacher (comics) | 3.59× | Literature |
| Hückelhoven | 4.21× | Travel & Leisure |
| Staycation | 1.95× | Home & Garden |
| Liberace | 2.9× | Music & Radio |
| Jason Clarke (actor) | 2.2× | Movies & TV |
| Hauptschule | 3.57× | Kids & Family |
| Figure painting (hobby) | 1.86× | Arts & Culture |
| Scratching post | 2.51× | Pets & Animals |
| Whataburger | 2.38× | Food & Beverages |
| Information sensitivity | 2.12× | Technology & Electronics |
| Fantasy Earth: Zero | 2.48× | Games |
| San Gil | 1.54× | Travel & Leisure |
| Headhunters (film) | 1.69× | Movies & TV |
| Lycopene | 2.61× | Health |
| Google Home | 1.98× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.12 |
| Creativity | OPEN | 1.1 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| China | 18.2% |
| Japan | 10.3% |
See Pop Mart audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Pop Mart have in Germany?
Pop Mart has an estimated audience of 1,953,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pop Mart fans?
56.7% of Pop Mart fans are female, 43.3% are male, with an average age of 37.0 years.
Which brands do Pop Mart fans like most?
Pop Mart fans show strongest brand affinity for Edvard Grieg (6.84×), Goon (4.03×), and Ireen Sheer (1.68×) over the country average.
Where do Pop Mart fans live in Germany?
Pop Mart fans in Germany are most concentrated in Nordrhein-Westfalen (reach 508,516), Bayern (reach 323,438), and Baden-Württemberg (reach 258,727). These three regions account for the largest share of the active audience.
What other brands do Pop Mart fans also like?
Beyond Pop Mart itself, the audience over-indexes on Goon (4.03×), Ireen Sheer (1.68×), Preacher (comics) (3.59×), and Hückelhoven (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pop Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.