Pop Mart Audience in United States

Pop Mart has an estimated audience of 20,446,736 people in United States. 57.5% are female, 42.5% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Singer-songwriter, Microblogging.

The average Pop Mart fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (12.97× the country average). Demographically, the Pop Mart audience skews more female with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Toys

Demographics of Pop Mart fans

Demographic split for Pop Mart audience in United States
MetricValue
Female57.5%
Male42.5%
Average age37.0
Estimated audience size20,446,736

Audience persona

The typical Pop Mart fan in United States is more female, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pop Mart in United States
RegionReachAffinity
California14,288,0116.35×
Texas4,268,9262.43×
New York2,354,5142.06×
Illinois1,575,6522.31×
Washington1,309,8123.19×
Florida1,048,5700.76×
Nevada894,0994.52×
New Jersey666,1451.28×
Georgia472,1920.75×
Oregon418,5271.79×
Pennsylvania408,7490.59×
Virginia407,5240.82×
Hawaii373,1954.25×
Massachusetts356,9720.89×
North Carolina356,5060.58×
Maryland294,1030.84×
Colorado289,9550.9×
Ohio249,8170.4×
Michigan238,1080.45×
Arizona225,5490.54×
Minnesota222,8930.76×
Tennessee201,0180.49×
Indiana197,7850.53×
Utah177,6290.97×
Wisconsin172,4200.56×
Oklahoma155,8600.69×
Connecticut145,3350.71×
Missouri132,5160.4×
Louisiana126,6540.48×
South Carolina125,7090.41×
Kentucky103,7830.4×
Kansas102,4240.64×
New Mexico101,4670.99×
Arkansas79,2850.47×
Iowa68,6910.41×
Idaho57,7680.56×
Nebraska54,8840.54×
Alabama53,1250.19×
Mississippi49,8160.3×
Rhode Island37,9100.58×
Washington, District of Columbia34,8360.57×
New Hampshire32,7590.41×
Delaware30,5860.54×
West Virginia27,4580.29×
Alaska27,1530.62×
Maine22,0310.3×
Montana15,9420.28×
North Dakota14,2310.34×
South Dakota12,7490.27×
Vermont10,8410.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop Mart audience
BrandAffinityCategory
Autism Awareness12.97×Health
Diabetes mellitus awareness8.57×Health
Kia Sportage21.66×Cars & Mobility
Singer-songwriter4.01×Music & Radio
Microblogging8.81×Technology & Electronics
Indeed.com3.65×Business & Career
Google Maps3.36×Internet & Social Media
Income tax9.11×Business & Career
Capital One2.63×Business & Career
Houston Astros5.38×Sports
Beetlejuice2.99×Movies & TV
Honda HR-V14.44×Cars & Mobility
Horoscope5.15×Health
Google News3.1×News
Los Angeles Dodgers3.6×Sports
DeviantArt3.56×Internet & Social Media
Charles, Prince of Wales12.83×Politics & Society
Depop6.28×Fashion & Accessoires
Priyanka Chopra7.16×Movies & TV
Circle K3.35×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop Mart audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
Luxury OrientationPREMIUM1.26
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.21
Risk AppetiteTHRILL1.13
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Pop Mart
CountryShare
United States27.7%
China18.2%
Japan10.3%

See Pop Mart audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Pop Mart have in United States?

Pop Mart has an estimated audience of 20,446,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Pop Mart fans?

57.5% of Pop Mart fans are female, 42.5% are male, with an average age of 37.0 years.

Which brands do Pop Mart fans like most?

Pop Mart fans show strongest brand affinity for Autism Awareness (12.97×), Diabetes mellitus awareness (8.57×), and Kia Sportage (21.66×) over the country average.

Where do Pop Mart fans live in United States?

Pop Mart fans in United States are most concentrated in California (reach 14,288,011), Texas (reach 4,268,926), and New York (reach 2,354,514). These three regions account for the largest share of the active audience.

What other brands do Pop Mart fans also like?

Beyond Pop Mart itself, the audience over-indexes on Diabetes mellitus awareness (8.57×), Kia Sportage (21.66×), Singer-songwriter (4.01×), and Microblogging (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.