Rascasse Audience Intelligence

Pop Mart Target Market in United States

Name: Pop Mart — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pop Mart in United States — modelled from more than twelve digital signal sources. Pop Mart has an estimated audience of 11,372,538 people in United States.

#315among Brand in United States #96in Shopping

The average Pop Mart fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Manga, Comics, with strongest over-indexing on Superman (1.53× the country average).

Demographically, the Pop Mart audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop Mart fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop Mart profile in United States.

Audience size

11.4M

in United States

Gender

56.5%♀

43.5% male

Age

35.2

average years

Country rank

#3148

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Pop Mart

56.5% are female, 43.5% are male, average age 35.2.

Fig. 02

Gender split

56.5%

Female

43.5%

Male

Demographic split for Pop Mart audience in United States
Metric	Value
Female	56.5%
Male	43.5%
Average age	35.2
Estimated audience size	11,372,538

Fig. 03

Age distribution

Age distribution of the Pop Mart audience in United States
Age bracket	Share	%
16-19		32%
20-29		21%
30-39		16%
40-49		15%
50+		16%

Fig. 04

Worldwide distribution

18.9%

of the worldwide Pop Mart audience comes from United States.

Worldwide audience distribution share by country for Pop Mart
Country	Share
China	22.7%
United States	18.9%
Japan	13.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop Mart audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop Mart customers by region in United States
#	Region	Reach	×
01	California	~9M	4.13×
02	Nevada	~700K	3.73×
03	Hawaii	~300K	2.95×
04	Washington	~900K	2.29×
05	Illinois	~1.5M	2.13×
06	New York	~2M	1.82×
07	Texas	~3M	1.69×
08	Oregon	~400K	1.54×
09	New Jersey	~700K	1.42×
10	Utah	~200K	1.28×
11	Rhode Island	~80K	1.20×
12	Massachusetts	~400K	1.09×
13	Maryland	~400K	1.06×
14	Connecticut	~200K	1.02×
15	Arizona	~400K	0.99×
16	Delaware	~50K	0.98×
17	Florida	~1.5M	0.93×
18	Virginia	~400K	0.91×
19	Minnesota	~300K	0.91×
20	New Mexico	~90K	0.88×
21	Georgia	~500K	0.84×
22	Colorado	~300K	0.82×
23	Pennsylvania	~500K	0.81×
24	Kentucky	~200K	0.81×
25	Ohio	~500K	0.80×
26	Alaska	~30K	0.80×
27	Michigan	~400K	0.79×
28	Oklahoma	~200K	0.77×
29	West Virginia	~70K	0.77×
30	Washington, District of Columbia	~50K	0.76×
31	Indiana	~300K	0.75×
32	Wisconsin	~200K	0.72×
33	New Hampshire	~60K	0.71×
34	Missouri	~200K	0.69×
35	Idaho	~70K	0.69×
36	North Carolina	~400K	0.68×
37	Tennessee	~300K	0.67×
38	Kansas	~100K	0.67×
39	Nebraska	~60K	0.63×
40	Louisiana	~200K	0.62×
41	Arkansas	~100K	0.62×
42	Iowa	~100K	0.62×
43	Maine	~40K	0.60×
44	North Dakota	~20K	0.60×
45	South Carolina	~200K	0.59×
46	Alabama	~200K	0.57×
47	Vermont	~20K	0.53×
48	Mississippi	~90K	0.52×
49	South Dakota	~20K	0.49×
50	Montana	~30K	0.48×

Affinity by region — Pop Mart, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop Mart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop Mart audience
#	Interest	Category	×
01	Beijing	Travel & Leisure	4.68×
02	Manga	Literature	2.72×
03	Anime and manga fandom	Literature	2.34×
04	Nail art	Beauty & Wellness	2.14×
05	Pokémon	Games	2.09×
06	Gaming computer	Technology & Electronics	2.08×
07	High school	Business & Career	1.98×
08	Digital art	Arts & Culture	1.87×
09	Mobile game	Games	1.85×
10	Comics	Literature	1.80×
11	Spirit Halloween	Kids & Family	1.79×
12	Electric guitar	Music & Radio	1.77×
13	K-pop	Music & Radio	1.72×
14	Piano	Music & Radio	1.71×
15	Acoustic guitar	Music & Radio	1.64×
16	Dog harness	Pets & Animals	1.58×
17	Scooby-Doo	Movies & TV	1.55×
18	Superman	Movies & TV	1.53×
19	Musical instrument	Music & Radio	1.52×
20	Batman	Movies & TV	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop Mart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pop Mart audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.28×
Early Adopter Mentality	POWER	1.27×
Patriotism	CONSERVATISM	1.16×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pop Mart audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.80×
Family Orientation	CONSERVATISM	0.90×
Travelling	THRILL	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Pop Mart's target market in United States?

Pop Mart's target market in United States covers an estimated 11,372,538 people, concentrated in California and Texas.

What is the gender split and age of Pop Mart customers?

56.5% of the Pop Mart audience are female, 43.5% are male, with an average age of 35.2 years.

Which brands do Pop Mart fans like most?

Pop Mart fans show strongest brand affinity for Superman (1.53×), Manga (2.72×), and Comics (1.8×) over the country average.

Where do Pop Mart fans live in United States?

Pop Mart fans in United States are most concentrated in California (reach ~9M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Pop Mart fans also like?

Beyond Pop Mart itself, the audience over-indexes on Manga (2.72×), Comics (1.8×), Mobile game (1.85×), and Anime and manga fandom (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pop Mart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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