Pop Mart Audience in United States

Pop Mart logo

Pop Mart has an estimated audience of 20,446,736 people in United States. 57.5% are female, 42.5% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Elsword, Combat sport, Home staging, Pro-Ject, JDSU.

The average Pop Mart fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Combat sport, Home staging, with strongest over-indexing on Elsword (21.66× the country average). Demographically, the Pop Mart audience skews more female with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Toys

Demographics of Pop Mart fans

Demographic split for Pop Mart audience in United States
MetricValue
Female57.5%
Male42.5%
Average age37.0
Estimated audience size20,446,736

Audience persona

The typical Pop Mart fan in United States is more female, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Pop Mart in United States
RegionReachAffinity
California14,288,0116.35×
Texas4,268,9262.43×
New York2,354,5142.06×
Illinois1,575,6522.31×
Washington1,309,8123.19×
Florida1,048,5700.76×
Nevada894,0994.52×
New Jersey666,1451.28×
Georgia472,1920.75×
Oregon418,5271.79×
Pennsylvania408,7490.59×
Virginia407,5240.82×
Hawaii373,1954.25×
Massachusetts356,9720.89×
North Carolina356,5060.58×
Maryland294,1030.84×
Colorado289,9550.9×
Ohio249,8170.4×
Michigan238,1080.45×
Arizona225,5490.54×
Minnesota222,8930.76×
Tennessee201,0180.49×
Indiana197,7850.53×
Utah177,6290.97×
Wisconsin172,4200.56×
Oklahoma155,8600.69×
Connecticut145,3350.71×
Missouri132,5160.4×
Louisiana126,6540.48×
South Carolina125,7090.41×
Kentucky103,7830.4×
Kansas102,4240.64×
New Mexico101,4670.99×
Arkansas79,2850.47×
Iowa68,6910.41×
Idaho57,7680.56×
Nebraska54,8840.54×
Alabama53,1250.19×
Mississippi49,8160.3×
Rhode Island37,9100.58×
Washington, District of Columbia34,8360.57×
New Hampshire32,7590.41×
Delaware30,5860.54×
West Virginia27,4580.29×
Alaska27,1530.62×
Maine22,0310.3×
Montana15,9420.28×
North Dakota14,2310.34×
South Dakota12,7490.27×
Vermont10,8410.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop Mart audience
BrandAffinityCategory
Elsword21.66×Games
Combat sport1.8×Sports
Home staging4.48×Home & Garden
Pro-Ject3.03×Music & Radio
JDSU2.15×Business & Career
Goop3.65×Internet & Social Media
Bank account1.59×Business & Career
Grinch2.49×Movies & TV
Staycation1.64×Home & Garden
La Jolla4.3×Travel & Leisure
Google Home3×Technology & Electronics
Vocal harmony2.05×Music & Radio
Governor of Michigan3.23×Politics & Society
National Paralympic Committee10.07×Sports
Wok2.8×Food & Beverages
Fairy godmother3.06×Literature
Personalised Gifts1.76×Home & Garden
Mathcore3.14×Music & Radio
Historic site1.59×Arts & Culture
Hibachi2.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop Mart audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
Luxury OrientationPREMIUM1.26
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.21
Risk AppetiteTHRILL1.13
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Pop Mart
CountryShare
United States27.7%
China18.2%
Japan10.3%

See Pop Mart audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Pop Mart have in United States?

Pop Mart has an estimated audience of 20,446,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Pop Mart fans?

57.5% of Pop Mart fans are female, 42.5% are male, with an average age of 37.0 years.

Which brands do Pop Mart fans like most?

Pop Mart fans show strongest brand affinity for Elsword (21.66×), Combat sport (1.8×), and Home staging (4.48×) over the country average.

Where do Pop Mart fans live in United States?

Pop Mart fans in United States are most concentrated in California (reach 14,288,011), Texas (reach 4,268,926), and New York (reach 2,354,514). These three regions account for the largest share of the active audience.

What other brands do Pop Mart fans also like?

Beyond Pop Mart itself, the audience over-indexes on Combat sport (1.8×), Home staging (4.48×), Pro-Ject (3.03×), and JDSU (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.