A data profile of the people who buy, follow and care about Port in Germany — modelled from more than twelve digital signal sources. Port has an estimated audience of 1,590,433 people in Germany.
The average Port fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, SV Werder Bremen, Transfermarkt, with strongest over-indexing on Tagesschau (3.05× the country average).
Demographically, the Port audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Port fan in Germany is balanced, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Port profile in Germany.
47.8% are female, 52.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 40.5 |
| Estimated audience size | 1,590,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 19% |
of the worldwide Port audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.7% |
| Mexico | 6.1% |
| United Kingdom | 5.3% |
Where the Port audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~800K | 2.37× | |
| 02 | Mecklenburg-Vorpommern | ~60K | 1.82× | |
| 03 | Berlin | ~100K | 1.58× | |
| 04 | Bremen | ~20K | 1.56× | |
| 05 | Schleswig-Holstein | ~90K | 1.55× | |
| 06 | Hamburg | ~40K | 1.00× | |
| 07 | Brandenburg | ~50K | 0.93× | |
| 08 | Niedersachsen | ~100K | 0.90× | |
| 09 | Saarland | ~20K | 0.90× | |
| 10 | Hessen | ~100K | 0.81× | |
| 11 | Rheinland-Pfalz | ~60K | 0.76× | |
| 12 | Baden-Württemberg | ~200K | 0.74× | |
| 13 | Thüringen | ~30K | 0.72× | |
| 14 | Sachsen-Anhalt | ~30K | 0.71× | |
| 15 | Bayern | ~200K | 0.69× | |
| 16 | Sachsen | ~50K | 0.69× |
The strongest cross-interests of the Port audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosario Dawson | Movies & TV | 8.09× | ||
| 02 | Milla Jovovich | Movies & TV | 7.90× | ||
| 03 | Italo disco | Music & Radio | 5.10× | ||
| 04 | Eurodance | Music & Radio | 3.95× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.30× | ||
| 06 | Pedro Pascal | Movies & TV | 3.28× | ||
| 07 | SV Werder Bremen | Sports | 3.11× | ||
| 08 | Tagesschau | Movies & TV | 3.05× | ||
| 09 | Real property | Home & Garden | 3.02× | ||
| 10 | Transfermarkt | Sports | 2.76× | ||
| 11 | Robert Redford | Movies & TV | 2.39× | ||
| 12 | Political science | Business & Career | 2.33× | ||
| 13 | Public transport | Cars & Mobility | 2.31× | ||
| 14 | Focus | News | 2.29× | ||
| 15 | Müller (company) | Food & Beverages | 2.06× | ||
| 16 | Refrigerator | Home & Garden | 2.03× | ||
| 17 | Volunteering | Politics & Society | 1.95× | ||
| 18 | Desserts | Food & Beverages | 1.68× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 20 | FOCUS Online | News | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Spirituality | BALANCE | 1.53× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.77× | |
| Sustainability | BALANCE | 0.81× |
Port has an estimated audience of 1,590,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
47.8% of Port fans are female, 52.2% are male, with an average age of 40.5 years.
Port fans show strongest brand affinity for Tagesschau (3.05×), SV Werder Bremen (3.11×), and Transfermarkt (2.76×) over the country average.
Port fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Port itself, the audience over-indexes on SV Werder Bremen (3.11×), Transfermarkt (2.76×), Müller (company) (2.06×), and Real property (3.02×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Port. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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