PORTA Audience in Germany
A data profile of the people who buy, follow and care about PORTA in Germany — modelled from more than twelve digital signal sources. PORTA has an estimated audience of 1,291,870 people in Germany.
The average PORTA fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Sachsen.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).
Demographically, the PORTA audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical PORTA fan in Germany is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the PORTA profile in Germany.
Search interest · 12-month trend
Demographics of PORTA fans
50.8% are female, 49.2% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 1,291,870 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Geography
Where the PORTA audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 3.21× | |
| 02 | Brandenburg | ~90K | 2.23× | |
| 03 | Sachsen | ~100K | 2.18× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.63× | |
| 05 | Niedersachsen | ~200K | 1.55× | |
| 06 | Rheinland-Pfalz | ~70K | 1.17× | |
| 07 | Berlin | ~60K | 1.12× | |
| 08 | Thüringen | ~30K | 0.79× | |
| 09 | Hessen | ~40K | 0.46× | |
| 10 | Hamburg | ~10K | 0.39× | |
| 11 | Saarland | ~6K | 0.37× | |
| 12 | Bremen | ~4K | 0.33× | |
| 13 | Mecklenburg-Vorpommern | ~8K | 0.31× | |
| 14 | Schleswig-Holstein | ~10K | 0.21× | |
| 15 | Baden-Württemberg | ~30K | 0.19× | |
| 16 | Bayern | ~30K | 0.16× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the PORTA audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 3.42× | ||
| 02 | Concerts | Music & Radio | 3.30× | ||
| 03 | Vacations | Travel & Leisure | 2.84× | ||
| 04 | Nature | Home & Garden | 2.83× | ||
| 05 | Family | Kids & Family | 2.12× | ||
| 06 | Self-confidence | Health | 2.08× | ||
| 07 | Lodging | Travel & Leisure | 2.03× | ||
| 08 | Music festivals | Music & Radio | 2.03× | ||
| 09 | Underground hip hop | Music & Radio | 2.02× | ||
| 10 | MSN | News | 1.99× | ||
| 11 | Technology & Electronics | 1.88× | |||
| 12 | German language | Politics & Society | 1.83× | ||
| 13 | Drawing | Home & Garden | 1.68× | ||
| 14 | Germany | Travel & Leisure | 1.62× | ||
| 15 | Zara | Shopping | 1.60× | ||
| 16 | Livemusic | Music & Radio | 1.59× | ||
| 17 | Self care | Health | 1.59× | ||
| 18 | Blues music | Music & Radio | 1.53× | ||
| 19 | Classical music | Music & Radio | 1.52× | ||
| 20 | Stuttgart | Travel & Leisure | 1.52× |
Personality of the PORTA audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
Frequently asked questions
How many fans does PORTA have in Germany?
PORTA has an estimated audience of 1,291,870 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of PORTA fans?
50.8% of PORTA fans are female, 49.2% are male, with an average age of 37.4 years.
Which brands do PORTA fans like most?
PORTA fans show strongest brand affinity for Nature (2.83×), Concerts (3.3×), and Family (2.12×) over the country average.
Where do PORTA fans live in Germany?
PORTA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Niedersachsen (reach ~200K), and Sachsen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do PORTA fans also like?
Beyond PORTA itself, the audience over-indexes on Concerts (3.3×), Family (2.12×), Germany (1.62×), and Vacations (2.84×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for PORTA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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