Rascasse Audience Intelligence

PORTA Audience in United States

A data profile of the people who buy, follow and care about PORTA in United States — modelled from more than twelve digital signal sources. PORTA has an estimated audience of 455,256 people in United States.

#971among Concert venue in United States#4168among POI in United States#5443in Music & Radio

The average PORTA fan in United States is 40.6 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).

Demographically, the PORTA audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PORTA fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PORTA profile in United States.

Audience size
455K
in United States
Gender
53.9%♀
46.1% male
Age
40.6
average years
Country rank
#38703
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PORTA fans

53.9% are female, 46.1% are male, average age 40.6.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for PORTA audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size455,256
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the PORTA audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

7.3%

of the worldwide PORTA audience comes from United States.

Worldwide audience distribution share by country for PORTA
CountryShare
Brazil32.7%
Germany20.8%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PORTA audience in United States is strongest.

Fig. 05

Top regions by affinity

PORTA fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K17.44×
02New York~80K3.29×
03Massachusetts~10K1.55×
04Washington, District of Columbia~2K1.15×
05Rhode Island~1K1.03×
06Illinois~10K0.94×
07Virginia~10K0.94×
08West Virginia~2K0.92×
09Florida~30K0.86×
10Connecticut~4K0.86×
11Vermont<1K0.86×
12California~40K0.85×
13Delaware~1K0.84×
14Alaska<1K0.84×
15Oregon~4K0.83×
16Maine~1K0.83×
17North Dakota<1K0.82×
18South Dakota<1K0.81×
19Washington~7K0.80×
20New Hampshire~1K0.80×
21Indiana~6K0.79×
22Maryland~6K0.79×
23New Mexico~2K0.78×
24Montana<1K0.78×
25Texas~30K0.77×
26Pennsylvania~10K0.76×
27Utah~3K0.75×
28Hawaii~1K0.74×
29Nebraska~2K0.72×
30Arkansas~3K0.71×
31Idaho~2K0.71×
32Iowa~2K0.68×
33North Carolina~9K0.67×
34Colorado~5K0.67×
35Mississippi~2K0.67×
36Kansas~2K0.66×
37Georgia~9K0.65×
38South Carolina~4K0.65×
39Nevada~3K0.65×
40Alabama~4K0.64×
41Oklahoma~3K0.64×
42Minnesota~4K0.63×
43Arizona~6K0.62×
44Tennessee~5K0.62×
45Wisconsin~4K0.62×
46Louisiana~4K0.62×
47Kentucky~3K0.61×
48Missouri~4K0.59×
49Ohio~8K0.57×
50Michigan~6K0.53×
Fig. 06

Affinity by region

Affinity by region — PORTA, United States
0.53×1.00×17.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PORTA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PORTA audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.59×
02DepopFashion & Accessoires2.24×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.75×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.69×
07Megan FoxMovies & TV1.69×
08Us WeeklyInternet & Social Media1.64×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14NightlifeArts & Culture1.54×
15FoodieFood & Beverages1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PORTA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PORTA audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PORTA audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PORTA have in United States?

PORTA has an estimated audience of 455,256 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of PORTA fans?

53.9% of PORTA fans are female, 46.1% are male, with an average age of 40.6 years.

03

Which brands do PORTA fans like most?

PORTA fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do PORTA fans live in United States?

PORTA fans in United States are most concentrated in New Jersey (reach ~200K), New York (reach ~80K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do PORTA fans also like?

Beyond PORTA itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See PORTA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PORTA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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