Rascasse Audience Intelligence

Project management Audience in Germany

A data profile of the people who buy, follow and care about Project management in Germany — modelled from more than twelve digital signal sources. Project management has an estimated audience of 1,938,876 people in Germany.

#129among Field of study in Germany#1993among Topic in Germany#335in Business & Career

The average Project management fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on dB’s (1.7× the country average).

Demographically, the Project management audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Project management fan in Germany is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for dB’s.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project management profile in Germany.

Audience size
1.9M
in Germany
Gender
45.0%♀
55.0% male
Age
38.7
average years
Country rank
#3472
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project management fans

45.0% are female, 55.0% are male, average age 38.7.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Project management audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age38.7
Estimated audience size1,938,876
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Project management audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Project management audience comes from Germany.

Worldwide audience distribution share by country for Project management
CountryShare
United States15.4%
Brazil4.7%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Project management fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.24×
02Baden-Württemberg~300K1.23×
03Hessen~200K1.18×
04Bremen~20K1.18×
05Nordrhein-Westfalen~500K1.17×
06Bayern~400K1.15×
07Berlin~100K1.15×
08Niedersachsen~200K1.02×
09Schleswig-Holstein~70K1.01×
10Rheinland-Pfalz~90K0.97×
11Sachsen~80K0.88×
12Saarland~20K0.87×
13Thüringen~40K0.84×
14Brandenburg~50K0.83×
15Sachsen-Anhalt~40K0.74×
16Mecklenburg-Vorpommern~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Project management, Germany
0.69×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project management audience
#·InterestCategoryAffinity×
01Indeed.comBusiness & Career3.35×
02Deutsche BahnCars & Mobility2.56×
03CommerzbankBusiness & Career2.38×
04HotelsTravel & Leisure2.16×
05Borussia DortmundSports2.15×
06REWEShopping2.10×
07FIFA World CupSports2.06×
08Discount storesShopping2.03×
09SoccerSports2.03×
10AutomobilesCars & Mobility2.01×
11BusinessBusiness & Career1.95×
12YouTubeMovies & TV1.93×
13Physical fitnessSports1.90×
14Fitness and wellnessSports1.88×
15DesignHome & Garden1.85×
16InstagramInternet & Social Media1.81×
17BeautyBeauty & Wellness1.80×
18ShoppingShopping1.78×
19Online shoppingShopping1.72×
20dB’sMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.35×
Convenience OrientationPREMIUM1.84×
DIY MentalityTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
Healthy LifestyleBALANCE1.07×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project management have in Germany?

Project management has an estimated audience of 1,938,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Project management fans?

45.0% of Project management fans are female, 55.0% are male, with an average age of 38.7 years.

03

Which brands do Project management fans like most?

Project management fans show strongest brand affinity for dB’s (1.7×), FIFA World Cup (2.06×), and Borussia Dortmund (2.15×) over the country average.

04

Where do Project management fans live in Germany?

Project management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Project management fans also like?

Beyond Project management itself, the audience over-indexes on FIFA World Cup (2.06×), Borussia Dortmund (2.15×), Shopping (1.78×), and Indeed.com (3.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Project management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Project management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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