Project management Audience in Germany

Project management has an estimated audience of 1,938,876 people in Germany. 45.0% are female, 55.0% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Indeed.com, Deutsche Bahn, Design.
The average Project management fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Indeed.com, with strongest over-indexing on Borussia Dortmund (2.15× the country average). Demographically, the Project management audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Project management fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.7 |
| Estimated audience size | 1,938,876 |
Audience persona
The typical Project management fan in Germany is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 510,408 | 1.2× |
| Bayern | 379,556 | 1.22× |
| Baden-Württemberg | 340,858 | 1.29× |
| Niedersachsen | 195,568 | 1.04× |
| Hessen | 178,354 | 1.21× |
| Berlin | 103,086 | 1.19× |
| Rheinland-Pfalz | 92,701 | 0.95× |
| Sachsen | 82,173 | 0.86× |
| Schleswig-Holstein | 69,904 | 1× |
| Hamburg | 56,699 | 1.29× |
| Brandenburg | 45,650 | 0.76× |
| Thüringen | 34,847 | 0.71× |
| Sachsen-Anhalt | 33,641 | 0.67× |
| Mecklenburg-Vorpommern | 22,235 | 0.6× |
| Bremen | 20,265 | 1.22× |
| Saarland | 18,625 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.15× | Sports |
| Shopping | 1.78× | Shopping |
| Indeed.com | 3.35× | Business & Career |
| Deutsche Bahn | 2.56× | Cars & Mobility |
| Design | 1.85× | Home & Garden |
| Business | 1.95× | Business & Career |
| Beauty | 1.8× | Beauty & Wellness |
| Discount stores | 2.03× | Shopping |
| Aral AG | 2.49× | Cars & Mobility |
| Soccer | 2.03× | Sports |
| YouTube | 1.93× | Movies & TV |
| Online shopping | 1.72× | Shopping |
| Hotels | 2.16× | Travel & Leisure |
| 1.81× | Internet & Social Media | |
| Automobiles | 2.01× | Cars & Mobility |
| FIFA World Cup | 2.06× | Sports |
| REWE | 2.1× | Shopping |
| Physical fitness | 1.9× | Sports |
| Fitness and wellness | 1.88× | Sports |
| Politics and social issues | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.12 |
| Early Adopter Mentality | POWER | 2.07 |
| Need for Security | CONSERVATISM | 1.92 |
| Sustainability | BALANCE | 1.78 |
| Design Affinity | PREMIUM | 1.66 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 4.7% |
| United Kingdom | 4.3% |
See Project management audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Project management have in Germany?
Project management has an estimated audience of 1,938,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Project management fans?
45.0% of Project management fans are female, 55.0% are male, with an average age of 38.7 years.
Which brands do Project management fans like most?
Project management fans show strongest brand affinity for Borussia Dortmund (2.15×), Shopping (1.78×), and Indeed.com (3.35×) over the country average.
Where do Project management fans live in Germany?
Project management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 510,408), Bayern (reach 379,556), and Baden-Württemberg (reach 340,858). These three regions account for the largest share of the active audience.
What other brands do Project management fans also like?
Beyond Project management itself, the audience over-indexes on Shopping (1.78×), Indeed.com (3.35×), Deutsche Bahn (2.56×), and Design (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Project management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.