Psychologie to go Audience in Germany
Psychologie to go has an estimated audience of 649,915 people in Germany. 57.4% are female, 42.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Information sensitivity, Golem, Esra Erol.
The average Psychologie to go fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Information sensitivity, with strongest over-indexing on Stradivarius (1.87× the country average). Demographically, the Psychologie to go audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Psychologie to go fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.9 |
| Estimated audience size | 649,915 |
Audience persona
The typical Psychologie to go fan in Germany is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,482 | 1.21× |
| Bayern | 110,712 | 1.06× |
| Baden-Württemberg | 99,598 | 1.12× |
| Niedersachsen | 83,234 | 1.32× |
| Hessen | 46,591 | 0.94× |
| Schleswig-Holstein | 33,101 | 1.42× |
| Berlin | 30,064 | 1.03× |
| Rheinland-Pfalz | 28,023 | 0.86× |
| Sachsen | 26,620 | 0.84× |
| Brandenburg | 22,510 | 1.12× |
| Hamburg | 21,058 | 1.43× |
| Thüringen | 13,446 | 0.81× |
| Sachsen-Anhalt | 13,425 | 0.8× |
| Bremen | 6,388 | 1.15× |
| Mecklenburg-Vorpommern | 5,367 | 0.43× |
| Saarland | 3,628 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.87× | Shopping |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Information sensitivity | 2.58× | Technology & Electronics |
| Golem | 1.53× | Technology & Electronics |
| Esra Erol | 2.58× | Movies & TV |
| Glashütte | 1.83× | Travel & Leisure |
| Throne of Glass | 2.05× | Literature |
| Viator | 2.25× | Travel & Leisure |
| Celtic mythology | 1.88× | Arts & Culture |
| Phil Campbell (musician) | 1.85× | Music & Radio |
| The Equalizer | 1.76× | Movies & TV |
| Jaguar F-Pace | 2.26× | Cars & Mobility |
| Carrie (novel) | 1.98× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Huck (magazine) | 3.18× | Internet & Social Media |
| Theocracy | 3.24× | Music & Radio |
| Homesteading | 1.95× | Home & Garden |
| Scratching post | 1.65× | Pets & Animals |
| Invictus (film) | 1.96× | Movies & TV |
| Glamis | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Indulgence | JOY | 1.26 |
| Sports Activity | POWER | 1.17 |
| Pet Ownership | JOY | 1.15 |
| Sustainability | BALANCE | 1.08 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.2% |
| Austria | 3.8% |
| Switzerland | 3.4% |
See Psychologie to go audiences in other countries
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Frequently asked questions
How many fans does Psychologie to go have in Germany?
Psychologie to go has an estimated audience of 649,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Psychologie to go fans?
57.4% of Psychologie to go fans are female, 42.6% are male, with an average age of 39.9 years.
Which brands do Psychologie to go fans like most?
Psychologie to go fans show strongest brand affinity for Stradivarius (1.87×), Škoda Kodiaq (1.67×), and Information sensitivity (2.58×) over the country average.
Where do Psychologie to go fans live in Germany?
Psychologie to go fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,482), Bayern (reach 110,712), and Baden-Württemberg (reach 99,598). These three regions account for the largest share of the active audience.
What other brands do Psychologie to go fans also like?
Beyond Psychologie to go itself, the audience over-indexes on Škoda Kodiaq (1.67×), Information sensitivity (2.58×), Golem (1.53×), and Esra Erol (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psychologie to go. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.